Sustainable Freedom with Boudoir Photography Podcast

Your Sales Strategy As A Boudoir Photographer - Episode 61 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn!

Photography Price List Tips That Make You Feel Less Salesy - Episode 60 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn!

TLC Canva Pricing Template: https://tracylynncoaching.com/product/tlc-pricing-template/

Find & Book New Boudoir Photography Clients This Week With This EASY Strategy | Episode 59 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn!

Show Notes

Natural Light For Boudoir Photography | 5 Tips To Take Your Photos From Good To GREAT! - Episode 058 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn!

With the boudoir photography industry constantly changing, it's important for photographers to stay ahead of the game by offering a strategic and well-designed boudoir photography price list.

This episode is all about the five must-haves every boudoir photographer should include on their photography price list, including a story about a recent upset client I had–and how I handled it.

1. Minimum purchase: Establishing a minimum purchase requirement is a crucial aspect of your boudoir photography price list. This ensures that clients are investing what you need them to spend so that you generate the revenue necessary to cover your costs, time, and expertise. I focus on the benefits of setting a minimum purchase and how it can help your business grow.

2. Multiple album options: Offering a range of album options for your clients is essential in the competitive boudoir photography market. In this segment, we'll focus on the importance of providing different album styles, sizes, and finishes to cater to your clients' unique preferences and budgets.

3. Wall portraits: Wall portraits are a fantastic addition to any boudoir photography price list because it shows the value of investing in a boudoir album. 

4. Gift prints: It's important to include gift prints on your boudoir photography price list to help boost your business's revenue.

5. Digital files or image boxes: I dive into the benefits of offering digital files or image boxes and how they can enhance your boudoir photography price list.

This episode is a must-listen if you are in the trenches building your boudoir photography price list. Learn how to create a pricing strategy that attracts clients, boosts sales, and sets your business up for success. 

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The most asked question I get as a photography educator is, "How do I find and book more clients?" They are always focusing on the short term.

A high-converting website is a website that takes your leads and turns them into a client quickly. To build this kind of site, you need to know exactly what your leads need to know to become a client. 

Once your website is built, then your only job is to drive traffic to your website. 

Websites have anywhere from a 1-5% conversion rate–which is how many leads come to the website and turn into clients. If you need to book ten clients a month, with a 1% conversion rate, you need 1000 leads to visit your website.

Listen to episode 54 to hear how Marcella booked out her schedule using Google in Fall 2022!

SEO, or Search Engine Optimization, is how you rank on Google. With good SEO, you will rank high for the keywords your leads are searching for.

Your Google Business Profile is how you rank on local Google Maps. Listen to episode 53 to hear more about this topic. 

Clients who come from referrals are great because they are prequalified. The referrals can come from past clients or from other business owners who you've built relationships with.

Listen to episode 4 to hear how I booked seven sessions while on vacation using this strategy. 

When using social media in your marketing strategy, the most important thing to remember is to ensure you drive traffic to your website instead of your DMs. Let your website do the heavy lifting!

Wedding shows are my favorite type of in-person event. In episode 9, I break down exactly how I booked 17 sessions from one bridal fair. 

The other perk to these types of events is the big boost you get to your email list. 

A vital tip to remember with email marketing is that you need to nurture more than you sell. I only sell about 15% of the year to my email list. The rest of the time, I am giving them all the information they need to know to have a great session–plus why they should even want to book a session.

Before you do anything else, focus on your website to ensure it's a conversion machine.

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There are many options when considering your lighting setup for boudoir photography–and you're probably wondering which one is best.

But the better question is, "Which is best for you?" Every photographer is different. We all like different things artistically.

In this episode, I'm breaking down my specific lighting equipment for my boudoir photography business. With this information, you can decide what lighting setup for boudoir is best for your business.

I don't classify myself as a natural light photographer, but I prefer natural light as I think it's the most beautiful. When needed, I am happy to add light to take my images to the next level, though.

My main rules are:

1. Face towards the light. Whether the images are just for her, her and her significant other, or in your portfolio, we're showing off her beauty, so I think her face should be lit. This is also a stylistic preference–so take it with a grain of salt.

I used to use a Westcott Spiderlite TD6, but recently switched to the Westcott Solix Continuous Light and am IN LOVE. This light is much easier to set up and use than the Spiderlite.

As far as I can tell, these have also been discontinued, so unfortunately, you may not be able to purchase them. This replica might work–and it is much cheaper than I paid!

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Ranking on Google is a goal for every photographer–after receiving a few photography website SEO tips to understand how important it really is.

When Marcella came to me as a newbie photographer in 2021, she had heard of SEO–search engine optimization. Still, she didn't know what to do with the information she had.

By the time our year together in coaching was up, she was ranking for the main keywords in her area. And last year, she even booked out her fall schedule. The year before, she only booked two clients!

Marcella is the sweetest soul with the cutest family. As a wife and a mom( of the cutest toddler boy)–you can hear him playing in the background throughout this interview–she knows how important memories are. That's the main reason she started her photography business.

She owns Love & Sunshine Photography of Calgary, Alberta. Her mission is to help women who love deeply turn fading memories into beautiful imagery that helps celebrate all the love & sunshine in their lives.

One of the most important photography website SEO tips Marcella used was how to decide on her main keyword, which was "Calgary lifestyle photographer." Once she knew what keyword she needed to use, she strategically placed it on her website to help her rank. 

And then, she started blogging using my TLC Blog Formula. This formula lays out exactly how and where to use your keywords strategically throughout a blog to help it rank. 

And it definitely helped her rank. 

Two years ago, she was nowhere to be found on Google. Last year, she was on page 1!

She said she booked about 30% of her clients from one blog post. There seemed to be a massive difference in the type of clientele from Google vs. social media.

The ones from Google were ready to book immediately. Instagram leads need to be talked into booking. 

Relevant Links:

My Instagram

Join Forever Booked Out!

Marcella's Website

Marcella's Instagram

Google My Business, or what’s now called Google Business Profile, is something you have to have as a photographer. If you want to rank, you have to have great reviews as well.

In this episode, I'm breaking down the three reasons you need a profile with great reviews and how you can actually get more reviews from your current and past clients.

A Google business Profile is a free listing that allows businesses to add important information such as hours, website, contact info, current photos, and more. It helps you get found online.

Did you know that Google accounts for 92% of searches in 2023?

If you want to book out your photography schedule, your website needs to rank on Page 1 of the search.

Just as importantly, though, you need to rank with your Google Business Profile. If you don't, you’re missing out on a ton of potential clients.

Your Google profile will get you more qualified traffic than social media, and will also help you show up on maps. These searchers are literally searching for what you offer and are usually ready to book. 

Where as with socials, you’re talking leads into becoming clients.

At this point, you aren’t going to rank if you don’t have plenty of reviews. You definitely need more than just a few.

I don’t want that to discourage you, though. We all start somewhere.

If you keep showing up for your clients and giving them an amazing experience, this will easily result in lots of 5-star reviews on your Google Business Profile.

And if you just keep chipping away, one review at a time, you'll see results and start ranking in your area for your keywords.

1. Your potential clients are checking your reviews before they book a session with you.

1. Make sure your photography experience is amazing.

Show notes

Like pricing, boudoir session fees are hard to nail down–even if it feels like they really shouldn't be that complicated. This industry has so many different opinions that we are constantly second-guessing ourselves.

When we start working together, one of the first questions I get asked by any of my clients–private, mastermind, and even my group coaching clients is, "What should I charge per session?"

Boudoir photography pricing is confusing no matter how long you've been in business.

And it's not just shoot & burn(the all-digital model) OR IPS (In Person Sales). This question comes up regardless of your photography business model. 

Pricing may always seem confusing–but it doesn't have to be.

 This session fee would be $400-500 and above range. With this strategy, you're attracting the client already prepared to spend money on their session. 

These clients understand what they're diving into IS a luxury. 

Anything below $100 is a lower session fee–some might even consider $200 or less low boudoir session fees. 

A common belief is that low session fees bring in cheap clients. And they can–without the right marketing strategy.

I think this is the perfect happy place. Not too big and not too small, you know? 

These mid-range session fees are typically in the $2-500 range.

My sessions are priced at $299, and I genuinely think that this is one reason my schedule stays full of great clients who love what I offer and are happy to pay for it. 

In this episode, I also cover my experience with low session fees and my formula for figuring out what to charge per session to stay afloat. 

If you get one thing from this episode, please understand how important your marketing strategy is all the time–even when planning something as simple as your session fees. 

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