Sustainable Freedom with Boudoir Photography Podcast

Tanya of T Marie Creative is a TLC Coaching client and a boudoir photographer from Las Vegas.  She has come so far in under 2 years. 

In 2022, Tanya hit her first 6-figures WHILE taking about 6 weeks off for the summer.

In this episode, we talked about marketing strategy, the importance of education, what’s working in her business, what hasn’t been working, and so much more.

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Working two days per month and having 28 days off sounds like a dream come true, right? 

Smart scheduling. What’s that? Well that’s my secret to being a six-figure photographer while only having to  work two days per month! 

I can easily photograph 8-10 clients in a day, depending on the time of year, and that means I can make $10k in one day. 

Believe me when I say this is NOT for everyone… but it’s what works for me and my lifestyle. 

I tend to say “my business is a well-oiled machine.” And it is just that. So let’s visit how a session day works.

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In 2022, I’m on track to be a six-figure photographer (for the 7th year in a row) while only working 18 days in 2022. This is possible because I have built my business with strategy and intention, and you can do the same. 

Being able to say I’m a six-figure photographer while only working 18 days has been years in the making. Earlier in the year, while goal setting, I decided I only wanted to be in the studio 6 or 7 times total. 

This was possible for me because I don’t have to hold my retoucher’s hand and my scheduling workflow is super streamlined, while my website books clients for me on autopilot.

This gives me sustainable freedom, which we all know is something I believe wholeheartedly in, while still bringing in a great salary.

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What’s one key ingredient in a healthy relationship? And by that, I mean a relationship between a professional photographer and their client? Boundaries. Boundaries help you avoid burnout. They also help your clients feel more confident in you because they know what to expect.

It’s not easy drawing the line and standing up to clients when you have to, but setting boundaries is important. They’ll protect your health as well as your business. And they’re part of providing an amazing experience for your photography clients.

Let’s talk about a few crucial boundaries every photographer should have with their clients and why they are necessary to your photography business.

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What’s one business “rule” that you found online, or someone told you to follow? Like “fake it until you make it” or “it takes money to make money.” These rules get thrown around a lot because, honestly, they work for some people. And they can inspire many people. 

These rules are great and all, but the truth is, you don’t have to follow them! Here are three pieces of advice you’ve probably heard since you got into the photography business — and my take on why you should bend or break them. 

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Earlier this summer on the Sustainable Freedom with Photography Podcast, I interviewed Faith Ray of Faith Ray Boudoir. We met in September 2021, and since then, we’ve been working together on her boudoir business. (You can hear all the details in our past episode!)

At the beginning, a boudoir photo business was just a dream for Faith. But she’s had such an incredible journey building her biz, booking clients, and even moving cities in Texas. She’s even booked out until the end of this year!

That’s why I wanted to bring Faith back onto the podcast to see what’s changed and what’s in store for the future. I also wanted to talk to her husband, Robby, to get his perspective on seeing his spouse build a successful business from the ground up.

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The million dollar question for every photographer, no matter their niche, is…”How can I get more leads and book more photography clients?” We’re always looking for new and better ways to bring in more business! 

There are so many different strategies you can try to accomplish this, but today, we’re gonna talk about an important — and budget-friendly — strategy you can start using right now: building an online presence. With the right online presence, you can get noticed and start getting booked.

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The COVID-19 pandemic brought a lot of changes to business owners — some good, some not so much. One of the good changes is how we treat the people we serve in our businesses. We’ve become more aware of how important it is to treat others with kindness and respect, while still setting and maintaining clear boundaries.

Just like any other business, you need both accountability and compassion to make your boudoir photography business a success.

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Show Notes

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What makes your boudoir photography business a success? Like, what does it take? Sure, you need some skill behind the camera. Creativity helps. Knowing how to encourage clients to feel comfortable to look natural and beautiful helps, too.

That’s the “photography” side of the business. What about the “business” side of your business? To me, the two biggest elements of a successful boudoir business are:

1. pricing your services according to your worth 

For creative professionals like you and me, the photography side is usually a breeze. It’s these other elements that can be challenging. But I’m here to help you out, so let’s talk about how you can price your services accurately and market your business well.

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Q4 has begun, my friends! Are you on track with the goals for your photography business? Or, if you haven’t started one…are you ready to start now? 

It can be tough knowing when to launch your business, but I’m here to help with this podcast. If you’re considering waiting until 2023 or can’t wait to move forward, hit play right now!

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