Ara Erickson is Vice President of Corporate Sustainability at Weyerhaeuser, where she is accountable for the development and implementation of the company’s comprehensive sustainability strategy, including three areas where the company is in a unique position to participate: working forests contribution to climate change solutions, the role of sustainable products in ensuring housing for everyone, and support for thriving rural communities. She serves as a board member for American Forests, the oldest national nonprofit conservation organization in the United States, is a founding steering committee member for the Women’s Forest Congress, and uses her voice to be an advocate for sustainable, working forests.

Ara is an authentic, compassionate, and driven leader, best known for building partnerships through collaboration, transparency and honest communication. Prior to Weyerhaeuser, she served as Director of the Green City Partnerships program with a regional conservation organization, Forterra, and as a forest-based researcher, environmental consultant and educator. She received her M.S. in Forest Resources from the University of Washington and her B.S. in Resource Management from the University of California, Berkeley.

Ara Joins Sustainable Nation to Discuss:

• The development of Weyerhaeuser’s sustainability strategy
• How timber harvesting is done sustainability 
• Weyerhaeuser’s forest carbon credit principles 
• Plans for achieving emissions reductions goals by 2030
• Advice and recommendations for sustainability professionals

Ara’s Final Five Questions Responses:

What is one piece of advice you would give to other sustainability professionals that might help them in their careers? 

I think all of us in sustainability are here because we're passionate about sustainability, but primarily there's also something that drove us here. For me, I'm passionate about forestry and forest and these products that make our lives so much better. We get warm, cozy homes to live in, we hope, and I've been able to channel my passion for sustainability and forestry at the same time. So I always recommend finding the thing that you get excited about and want to be part of, whether that's outdoor recreation or literature, whatever it might be, and then channel sustainability through that passion. 

What are you most excited about right now in the world of sustainability? 

I love that sustainability is finding its way into all the nooks and crannies inside companies, whether that's company level strategy or employee volunteering programs or community involvement. That it is so broad and that can make it really complex, but I just love that I'm seeing sustainability showing up in so many levels of companies now, and so many very important decision making levers and places where employees feel really connected to it and communities are directly impacted. To me, that feels like sustainability has reached the point where people are recognizing how important it is to help drive strategy and help drive outcomes for both their own employees and and their communities. 

What is one book you'd recommend sustainability leaders read? 

I have one sitting on my desk right now that I just started to read. I'm about a quarter of the way through it and it's been wonderful so far. It's called Chief Sustainability Officers at Work: How CSOs Build Successful Sustainability and ESG Strategies and by Chrissa Pagitsas. It's a great compilation of an incredible amount of leadership from all different types of companies on how they've been able to drive these strategies in their companies. 

What are some of your favorite resources or tools that really help you in your work? 

I have a set of things that I rely on a lot. One of them is just the basic Strunk and White old book which has been around for a long time. But as sustainability professionals we really need to know how to write compelling pieces that are clear, so I always have that in my toolkit. I also think it's really important for us sustainability professionals to be able to take care of ourselves and make certain that we still have the energy to keep doing our work well, whatever that means for our daily practices of self care. I personally do a lot of meditation and journaling in the morning and tea drinking in order to really help settle me into a space where I can be really productive and impactful when I show up to my job.

Where can our listeners go to learn more about you and the work being done at Weyerhaeuser? 

We have a full website at www.weyerhaeuser.com. At www.weyerhaeuser.com/sustainability we have tons of information and resources, great examples that we talked about today like the principles documents and our carbon record. There's some fun videos on there as well. Then there's a ton of information about forestry in general that's put out by some organizations like the National Alliance of Forest Owners, and there's a great tool that the American Wood Council has created that's about fiber sourcing and where your wood comes from. You can actually type in the grade stamp of the lumber if you happen to buy a piece of lumber and find out the region it comes from. Those are both sites that we've really helped generate a lot of the content for and fed materials to so that people can be learning about these incredible forests and the products that come from them.

Brian W. King joined ADS in September 2020 and serves as Executive Vice President, Product Management and Marketing. Mr. King came to the Company with over 25 years of product management and marketing experience in both consumer and commercial businesses. From 2013 to September 2020, Mr. King worked at Owens Corning, a Toledo, Ohio-based company that develops and produces insulation, roofing and fiberglass composites and related materials, serving as Vice President, Strategic Marketing from 2016 to 2020 and Director of Strategic Marketing from 2015 to 2016. Prior to Mr. King’s role at Owens Corning, he held leadership positions at The Stanley Works, Elmer’s Products Inc., and Avery Dennison Corporation. He holds a Bachelor of Commerce from McMaster University. He has received certifications in Marketing Management and Executive Education from York University and the University of North Carolina respectively.

Brian Joins Sustainable Nation to Discuss:

• ADS’ plastic recycling operations and achievements
• Strategic efforts at ADS to reduce GHG emissions and their recognition as one of America's climate leaders by USA Today
• Partnerships that advance recycling and sustainability initiatives
• Advice and recommendations for sustainability professionals

Brian’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers? 

I think we tend to underestimate what change we can make over a decade, and so I think we need to look at change over a longer period. We overestimate what you can do in a year. We're always very aggressive about what you can do in a year, and then we underestimate what you can do over a decade. But if you look back, you find that we've made great change over decades. So I think we need to adjust how we look at how change. The change we make and the impact that we have needs to be longer term. 

What are you most excited about right now in the world of sustainability? 

I get really excited when people say plastics recycling doesn't work, because it does. Even though there's no silver bullet in solving the plastics problem. Because plastics in the environment is a problem, and we need to work together to solve that. I get pretty excited because a lot of people tell us that plastics recycling doesn't work, and ADS is an example that, yes, it does. We can actually effectively create circular economies for plastics and we can help to solve the plastic problem. That excites me because that is a big deal. 

What is one book you'd recommend sustainability leaders read? 

My favorite is Cradle to Cradle. It's remaking the way that we make things. As someone who's done product management for a lot of their career, sustainability is key to product management. We need to think about end of life. When you design a product, it shouldn't just be around the economic value or the features and benefits or the value proposition that the product's delivering. You need to think about what happens at the end of life. Cradle to Cradle is a great way to open your eyes to that. 

What are some of your favorite resources or tools that really help you in your work? 

We talked about one of them, being partners with groups like the Recycling Partnership. There's passionate individuals, people who are doing things across the country that you can hear from. The Ohio State Sustainability Institute being another one I talked about. Talking to those like minded companies, talking to those like minded people, people finding those like minded organizations out there that are aligned with what it is that you want to do from a sustainability perspective. Sustainability professionals listen to this. We have to make sure we make those connections because some of the best resources are talking to people about what they've learned, what failed, what worked. That gets me really excited. 

Where can our listeners go to learn more about you and the work being done at ADS? 

If anyone wants to email me here at ADS, it's [email protected]. I'm on LinkedIn, Brian W. King. LinkedIn is the way to find me. If you want to go to our website, adspipe.com/sustainability we have an interactive version of our 2024 sustainability report that allows you to dig into some of the good work that we're doing.

Meredith Lindvall earned a BS in Environmental Science and a Master of Public Health in Environmental Health both from Emory University. She has a passion for the relationship between people’s health and their environments that has led to a commitment to careers in the environment. An Atlanta native, she has worked in the health research, environmental and sustainability departments at Emory Pediatric Pulmonology, Delta Air Lines, The Home Depot and Cox Enterprises where she currently serves as the Assistant Vice President of Waste, Water, Nature & Biodiversity. Meredith joined Cox in 2011 and led Cox’s recent industry leading achievement of Zero Waste to Landfill by 2024. She currently serves on the board of LiveThrive Atlanta, who operates the Center for Hard to Recycle Materials, and as Secretary of the Board of the Keep Georgia Beautiful Foundation.

Meredith Joins Sustainable Nation to Discuss:

• Steps to achieving 90% waste diversion rate
• Employee engagement strategies and initiatives, including translating zero waste to KPIs 
• Cost benefits of moving to zero waste
• Advice and recommendations for sustainability professionals

Meredith’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers?

My advice is to meet people where they are. The reason that's important is because you are trying to gain buy-in. If you can put yourselves in their shoes, figure out why they should care, you can translate sustainability to a really wide range of audiences. Think about, when you're not talking to sustainability professionals, how can you translate what your mission is into a way that this person can be passionate about it? Whether that is a time savings, whether that's that they like to go out on the weekends with their grandkids and learn about the environment, they want to deliver financial savings, they want to have a different relationship with their supplier. I would encourage you to carve out time to think about your audience and meet them where they're at and then bring them on that journey with you.

What are you most excited about right now in the world of sustainability?

I am excited that the sustainability world is really rapidly expanding past carbon to add things like biodiversity and nature that really, for me, connect our why back to nature and ecosystems and the planet. You heard me say up top that that's really where my passion has been. We're really interconnected, the environment, humans and the planet and species. I'm excited to see biodiversity goals and some of these other things that are really more closely connecting the dots between climate change, species, habitat, and traditional environmental work that, in my opinion, has been a little bit siloed. I'm excited about those coming together.

What is one book you'd recommend sustainability leaders read?

I'm guessing everyone's read Green to Gold, so for a more current one, I would say Drawdown, which builds on Paul Hawkins’ work in the ecology of commerce and really breaks it into truly actionable steps that we as a society can take to combat climate change in the next 50 years.

What are some of your favorite resources or tools that really help you in your work?

Knowing that your audience are experts in this field, some I'm sure they've been to themselves, but I would say GreenBiz, which is now Trellis, Sustainable Brands, Environment+Energy Leader, in-house tools. Big helpful things for us have been to gamify the actions that we want employees to take. Whether that is an in-house tool or an off the shelf tool, I would just encourage people to look at what can you do to amplify your work given that sustainability teams are often very small. One that I did want to throw out there that folks might not be as familiar with, but again where my passions intersect, is the National Association of Environmental Managers, which really, from my perspective is connecting the environmental health and safety and sustainability work together. As sustainability becomes more regulated and compliance based, I really see a lot of synergy there in that association.

Where can our listeners go to learn more about you and the work being done at Cox?

Listeners can go to coxenterprises.com and look under the Our Impact tab and there you can see our impact report. You'll see a call out on all of our sustainability work where you'll be able to check out the zero waste to landfill achievement, our water work, our carbon work, and then you'll also be able to look at our social impact impact work there as well for 34 by 34. You can find me on LinkedIn, Meredith Lindvall.

Allison Berg is sustainability manager for DS Smith North America, where she manages the delivery of the company’s Now & Next Sustainability Strategy, which focuses on closing the sustainability loop through better design, protecting natural resources by making the most of every fiber, reducing waste and pollution through circular solutions and equipping people to lead the transition to a circular economy. Allison is passionate about bringing positive change to communities who are underserved and are directly impacted by climate change.

Allison Joins Sustainable Nation to Discuss:

• Circularity and circular design metrics
• DS Smith’s nature focus area and biodiversity targets
• Bundling low ROI projects like water with higher ROI projects for leadership buy-in
• Advice and recommendations for sustainability professionals

Allison’s Final Five Questions Responses:

What is one piece of advice you would give to other sustainability professionals that might help them in their careers? 

Get your hands on as much as possible. Sustainability is such an evolving large field ranging from reporting and regulations, carbon water waste projects, circularity, community engagement, safety, biodiversity, etc. The more that you can get your hands on, the better. My role at DS Smith, managing our sustainability strategy specifically for North America, has allowed me to get my hands on a lot of different topics that maybe you wouldn't if you're in a company that's a bit more siloed. If you have the opportunity to do something random, like you're focused on water and someone says, "do you want to pick this community piece up?" Go ahead. If you're open to it, you might as well try. Especially in the job markets, they're really looking for multifaceted people that could do a lot of different varieties of things. That'll put you one step ahead if you’re doing all sorts of different things. 

What are you most excited about right now in the world of sustainability? 

Scope 3, because it's such an evolving field that everybody is currently trying to sort through, us included. It'll be really interesting to see that legislation as well. I know the SEC and scope 3 conversation was around recently and didn't really happen here in the US, but it's happening in Europe, so it's only a matter of time before that'll make its way over here. That, and I would say 2030 sustainability goals. I'm really looking forward to when 2029, 2030 comes around. All these companies have these big 2030 goals. Are they going to hit them? And if they don't, what are the consequences that we're going to see from these companies if they do not hit their established targets? I'm definitely looking forward to the next six years or so. It should be interesting. 

What is one book you'd recommend sustainability leaders read? 

I do a lot of different nonfiction reading at work between reports and standards and regulations and so on, so I'm typically a fiction reader. However, I highly recommend sustainability professionals if they haven't really done so already, to watch An Inconvenient Truth, which is the documentary by Al Gore back in 2006. That documentary in particular is what inspired me to do what I do now. I was hooked the second I watched it. It was really inspiring the way Al Gore presents, he's an amazing presenter. I highly recommend watching that. I know he's done an updated Inconvenient Truth in the last couple of years as well that's more with the times, but I highly recommend it for those who have not seen it yet. 

What are some of your favorite resources or tools that really help you in your work? 

Recently I joined the International Society of Sustainability Professionals, the ISSP. They have a lot of interesting resources as well as a new certification called the SEA and the SEP, the Sustainability Excellence Associate and Professional. They have a lot of interesting tools. I would also say relevant industry associations. For example, for me being in the pulp and paper industry, our main trade association, the American Forest and Paper Association, they have a large sustainability component as part of what they do. I assume other relevant industry associations will also have some sustainability component as everybody, including trade associations, have some sort of sustainability goals at this point. Those could be interesting resources as well. 

Where can our listeners go to learn more about you and the work being done at DS Smith? 

I am on LinkedIn, Alison Berg, PMP if you'd like to find me. To learn more about DS Smith specifically, dssmith.com/sustainability is where you can find some updates on how we're doing on our sustainability strategy.

Lisen Wirén is a sustainable business leader with over 15 years of industry experience. Her extensive background includes tackling labour migration and human rights issues in South East Asia and advancing sustainability in product design and working with social entrepreneurship. Her leadership led IKEA to win the most sustainable retailer award and a nomination for Wirén for the prestigious Sustainability Manager of the Year award in the Netherlands. Key to her approach is the seamless integration of sustainability into every function and team to reach the set organizational goals. She is based in Helsingborg, Sweden.

Pia Heidenmark Cook is a Senior Advisor with Teneo, working with the ESG and Sustainability team to advise clients on how to develop and operationalise sustainability strategies and the implications for reputation strategies.

Prior to Teneo, Pia was the Chief Sustainability Officer for IKEA, where she led the development and implementation of the IKEA People and Planet Positive strategy. Her cross-functional team worked closely with the business on developing circular business models (including take back offers, leasing and second hand), launching new sustainable offers (such as selling solar panels across 14 markets) and helping customers to live more sustainable and healthier lives. During this time, IKEA ranked in the top three most sustainable brands and managed to decouple carbon dioxide emissions from its commercial growth across the value chain.

Pia and Lisen Join Sustainable Nation to Discuss:

• Their co-authored book, Embedding Sustainability
• First steps for companies getting started with sustainability, including engaging stakeholders
• Tips for incorporating sustainability into each employee's day to day job and tying these actions to sustainability objectives
• Advice and recommendations for sustainability professionals

Pia and Lisen's Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers? 

Pia: I would start by saying understanding that sustainability and working with sustainability is as much about technical competence to understand the topic and all its facets as it is about change management and understanding how to work with people and change management. 

Lisen: This field has become very much about reporting and that's something Pia and I have discussed quite a lot and of course that's very important and that's something that is driving sustainability and is also a wake up call for many businesses. But I would also encourage sustainability managers to try not to get too stuck in that, but to involve other relevant functions to support with the reporting so that they can still keep a strategic focus and lead the sustainability agenda. What we see is that the sustainability leader, manager, CSO, should be orchestrating the change, um, rather than getting too stuck in reporting.

What are you most excited about right now in the world of sustainability? That 

Pia: That it's becoming more and more mainstream. We're still not doing enough, but most people just know that it's here to stay, it's something we need to deal with. There's  levels of how deep the integration is and how far they come, but people are not questioning that the long-term direction is that companies need to deal with social and environmental issues to stay in business and be relevant. 

Lisen: One of the persons that we interview is a designer and she talks about that 80% of the climate footprint sits in the design stage. For me that really triggers something for me to think about the real opportunity that sits within circularity. When designers and product developers and architects and so on, when they are opening up their eyes for the possibilities of circularity and getting excited about the creativity and innovation that that requires, I think there's unlimited possibilities. 

What is one book you'd recommend sustainability professionals read? 

Pia: I would say a mix of books that paint a picture of 'why' to more CSO handbooks. Books that are more hands-on, painting the picture of the environmental challenges or the social challenges so you build that knowledge, to those where where you get practical, concrete examples from others that have done the work. I think it's a lot about recognizing different situations and learning from them to get tools to keep doing the change journey yourself. I would also recommend one of the many books by Berne Brown about leadership and personal leadership and being your authentic self. 

Lisen: I would go for a more action oriented solution-focused book, and that one is called Exponential Climate Solutions by Rebecka Carlsson. She's a Swedish author and she started at Singularity University and focused on different solutions that can have an exponential development. That's a very interesting, practical hands-on book with loads of examples. 

What are some of your favorite resources or tools that really help you in your work? 

Pia: Talking to people, meeting people, listening to people. Maybe not a lot of newsletters, of course to stay updated, but really the dialogue when you listen and talk to people and learn from them. 

Lisen: To compliment that answer, one of the advices or suggestions that we give in the last part of the book is actually to sometimes look at what you need for yourself to keep on going, since this is not a sprint, but it's rather a marathon. You need to be able to last long as a leader, and one tool to do so can also be to sometimes zoom out from negative news and practice basically a news detox, trying to focus on the long-term positive improvements that are happening and that might not be an phone alert. Balance the negative news with some positive long-term development. 

Where can our listeners go to learn more about both of you and your book?

Embeddingsustainability.com or our LinkedIn pages.

Mary Jane currently serves as Chief Sustainability and Global Impact Officer at General Mills. She has reshaped global sustainability and philanthropy strategies unlocking unique value for multiple stakeholders. She was instrumental in the development of an innovative governance structure, establishing a new global impact corporate function, and building a long-range investment/accountability strategy to drive business and planetary impact. She engages deeply with the investor community and provides strategic updates to the Board and C-Suite.

Mary Jane’s accomplishments have been featured in many publications including Forbes, Greenbiz and the Minneapolis Star Tribune. She is an in-demand public speaker with global media experience. Her colleagues value her thought leadership, independent point of view and collaborative, values-driven leadership style. Committed to lending her expertise and leadership to support related professional and community organizations, she currently serves on the Executive Committee of The Conference Board’s Sustainability Council, WRI’s Corporate Consultative Group, and the Board of the St. Paul and Minnesota Foundation.

Mary Jane Joins Sustainable Nation to Discuss:

• General Mills’ key sustainability initiatives: Reducing GHG emissions, advancing regenerative agriculture, and recyclable/reusable packaging
• Strategies to engage with farmers to adopt regenerative agriculture 
• Getting leadership buy in for SBTI goals
• The importance of partnerships with key stakeholders and peer companies
• Advice and recommendations for sustainability professionals

Mary Jane’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers? 

Give yourself a little grace and space. This work, it's not a quarter, it's not a year, it's many years. You need to be prepared for the marathon, not the sprint. The days can be really hard, but they can be really rewarding. So grace and space for yourself is really important. 

What are you most excited about right now in the world of sustainability? 

I am most excited about the promising outcomes that regenerative agriculture is driving for the planet, for farm ecosystems, for communities, and for farmers, and what it's doing for nature. When I stand on a regenerative farm and I see these bugs and birds and so much life, it's really cup filling. 

What is one book you'd recommend sustainability professionals read? 

This is going to sound like a strange answer, but I would say The Alchemist, because there's something in there about the sustainability of the human soul that is really beautiful and worth reading. 

What are some of your favorite resources or tools that really help you in your work? 

My favorite Go-to resources would be the Corporate Eco Forum. They have a plethora of research and information and latest emerging ESG rules and regulations, and also have created a really closely connected group of chief sustainability officers and sustainability professionals that I just have found invaluable in the time I've been in this role. 

Where can our listeners go to learn more about you and the work being done at General Mills? 

For General Mills, they can visit www.generalmills.com, that's our company website. There you can also see a global impact and sustainability page that will take you to the great work that the company's doing in regenerative ag, our sustainability report, our governance structure. For me, you can check me out on LinkedIn, Mary Jane Melendez.

Erik Distler is responsible for overseeing AEG Sustainability, the organization’s corporate sustainability program. In this capacity, he focuses on global strategies and tactics that address operational impacts and capture and measure data across key environmental metrics, such as greenhouse gas emissions, water consumption, and waste reduction. He also supports AEG’s global business units in the implementation and execution of sustainability initiatives, manages external partnerships related to sustainability, facilitates the sharing of best practices, and ensures that sustainability is a source of value across the company.

Distler has worked at the intersection of environmental and social responsibility in sports and entertainment for more than ten years. Before joining AEG, he built and led the sports-focused sustainability strategy and program at Nike. Prior to Nike, he was with the Green Sports Alliance where he oversaw relationships with corporate partners, live entertainment events, professional sports leagues and clubs, sports governing bodies, and collegiate schools and conferences, as well as working extensively with ESPN. He also spent time as a sustainability consultant with PwC.

Distler began his career in accounting and finance, where he worked for Deloitte and The Siegfried Group LLP for the first seven years of his career. He received his Master of Public Administration (MPA) in Sustainable Management from Presidio Graduate School and his Bachelor of Science in Accounting and Finance from Iowa State University, graduating with Honors and High Distinction..

Erik Joins Sustainable Nation to Discuss:

• How AEG manages sustainability at large events like music festivals
• Piloting initiatives at smaller events to apply learnings and replicate at larger events
• Incorporating reusable materials at events in partnership with Our World
• Advice and recommendations for sustainability professionals

Erik’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers?

I would say have as many conversations as you can. Sustainability departments are often departments and functions that are in service to the business. We tend to operate as internal consultants. So how can we be everywhere at the same time? How can we ensure that every part of the business has the opportunity to build sustainability into their work? How do we consult to provide subject matter expertise to the business? The work we do within the department is measurement and data and setting sustainability targets and all that kind of exists within our function. But it all starts with having conversations. I wouldn't be afraid to sit down with someone and ask them more questions than provide statements on how they feel, how they perceive sustainability, where they feel as though it's working, where it's not working, what can we do more of that really helped build out our sustainability strategy. Do a little bit of a needs assessment on what stakeholders and partners value.

The only other thing I'd say too secondary is, don't be afraid to start somewhere. I think we often feel as though the challenges we're up against are audacious and global and all encompassing, and they are. It can sometimes feel like we're out at sea against a massive challenge on our own  when we think of climate issues. That can freeze one up. It can stifle movement. You can feel like, "well, what can I do? I can't possibly make a difference." It’s amazing what just taking one small step can lead to. There's been this kind of backlash against incrementalism in the space, like we need big changes, not incremental changes, but I don't know that I agree with that. I think an incremental quick change that you can grow on and iterate from can turn into something very big. So don't be afraid to start somewhere. Start with something that you can measure, for sure. But have those conversations and turn those small steps into big steps.

What are you most excited about right now in the world of sustainability?

There's a lot to be excited about. When realizing the gravity of the issue that we're facing, I think it's important to find sources of encouragement and hopefulness. There's really no other way. There’s a line by Walt Kelly from his pogo comic strip many years ago that says, “we are confronted with insurmountable opportunities.” I use that and refer to that a lot. Try to figure out what is the opportunity in front of us and be optimistic about it.

I think there's an excitement around the external forces. They're becoming louder and more influential, and that's encouraging. Our fans, our partners, our sponsors, our artists and entertainers. There’s more of a voice and more influence that is being laid upon us and expected from us. I think collaboration is increasing cross-sector research companies that are competitive coming together in a pre-competitive way. Higher education institutions are pulling us in to do research that will help us in our business. We're seeing a lot of that. There's also a healthy kind of push, pull and engagement among our partners and sponsors. There's that untapped space with partnerships and sponsorships where it's determining inventory and the assets and how sustainability can be valued and monetized, but the conversations that we're having with partners or potential partners around shared goals, targets, aspirations, and what we can do together to help achieve our individual sustainability goals, kind of matches up. There's a lot of energy and excitement around that.

What is one book you would recommend sustainability leaders read?

One is Thinking in Systems by Donella Meadows. It's a book that'll retrain your brain to consider the interconnectedness of literally everything around you. And then Natural Capitalism by Paul Hawken, Amory Lovins and L. Hunter Lovins. It’s that seminal book on environmental economics.

What are some of your favorite resources or tools that really help you in your work?

I read Green Bizz, 3BL and Triple Pundit. We get a lot of resources from our longtime partner, Schneider Electric. We've worked with them for many years and they have webinars and lots of sessions and thought leadership that we use a lot. I also keep up on the guidance from the GHG protocol, the EPA, the UN. In our space in particular, there are two organizations that are co- holding up the movement, Green Sports Alliance on the sports side and a more newly formed music sustainability alliance on the music side. We look to these two entities to hold and convene us, and there's a lot of good research and thinking coming out of those orgs as well.

Where can our listeners go to learn more about you and the work being done at AEG?

Our website, aegworldwide.com. There's an About Us dropdown at the top, and we have a somewhat newly revamped sustainability page and more changes coming. We're building out a microsite off that page when we have our next generation sustainability goals finalized. We'll have all that good stuff up there. We also have case studies or what we call sustainability stories up on that page. Also under About Us, you can read about our social impact and DEI functions as well. We have a Twitter account, we recently rebranded it from AEG One Earth to the handle, @AEGSustain or the account name, AEG sustainability. We're trying to get information up there. And of course, LinkedIn is a great place to reach out to myself or anyone from our sustainability team.

Ellen is spearheading the integration of Mastercard's Environmental, Social and Governance (ESG) strategy into the organization. As part of this work, she is driving climate leadership for Mastercard-wide programs and commitments, such as reaching net-zero emissions by 2040, and helping accelerate the company’s impact in climate action initiatives like Priceless Planet Coalition. Mastercard’s ESG efforts, established more than a decade ago, are rooted in a belief of doing well by doing good in order to have true impact and enable both people and the planet to thrive.

Previously, Ellen served as Chief Impact Officer and Head of Sustainable Impact at HP. Her global team developed and delivered a wide range of programs focused on climate action, human rights and digital equity. Earlier in her career, she served in several management and consulting roles.

Ellen is part of the advisory board of the Ocean Plastics Leadership Network, is a deputy advisor on the World Economic Forum’s Champions for Nature community and has served as a faculty member of The Prince of Wales’s Business & Sustainability Programme at the University of Cambridge.

Ellen Joins Sustainable Nation to Discuss:

• Mastercard's net zero goals, sustainable consumption strategy, and inclusive climate action
• Decoupling emissions from growth through strategies like tying compensation to progress on ESG targets/supplier engagement 
• MasterCard’s Priceless Planet Coalition 
• Advice and recommendations for sustainability professionals

Ellen’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers?

The way I think about sustainability jobs now, every job is a sustainability job. Some people may have heard that before, but I truly believe that, especially as we're working across all the different areas of MasterCard to innovate in this space. I need marketing professionals to help us inspire more sustainable consumption in the messaging that they're creating and in the partnerships and the sponsorships that they're funding. I need engineering to be thinking about how energy efficient is the code they're creating, they need to be on board with this as well. I need our technology team to ensure that when we're expanding our data centers, they're choosing the most sustainable servers and partners who can help us innovate and achieve net zero. So no matter what role you're in, there really is a sustainability impact and an angle to that job. I just encourage people to think about what they can do to raise the bar to make more aggressive progress in this space.

What are you most excited about right now in the world of sustainability?

We're just seeing such a shift. There's never been so much positive energy in terms of tackling the climate crisis and it's coming from all different areas. The next generation is certainly being more vocal than ever before. I'm seeing innovation and inspiration come from different colleagues where maybe you didn't hear it so much in the past, but now, everybody wants to be on the sustainability team and they're bringing real ideas and solutions and innovation. I just feel like the energy that is focused on this issue right now is stronger than ever before, and I think that's really exciting.

What is one book you'd recommend sustainability leaders read?

I tend to be more of a podcaster or a newspaper reader, so I'm going to choose a book that's based on my favorite podcast, Outrage and Optimism. The book is The Future We Choose by Christiana Figueres and Tom Rivett-Carnac.

What are some of your favorite resources or tools that really help you in your work?

I mentioned Outrage and Optimism, that podcast, if you haven't listened to it, I think it's a fantastic resource. Project Drawdown continues to bring incredible tools as well to this space. In terms of staying on top of the latest news, the climate forward section of the New York Times I find is very valuable. The Guardian also reports quite a bit in this space. So lots of different resources, but I'll always go back to Outrage and Optimism.

Where can our listeners go to learn more about you and the work being done at MasterCard?

You can follow me on LinkedIn, Ellen Jackowski. If you want more information about what MasterCard is doing or to skim our EHG report, you can go to the MasterCard website, mastercard.com and search sustainability and you'll find lots of resources and information there.

Jonah Smith joined IBM in 2023 as Vice President, Environmental Social Governance Strategy and Programs.  In addition to leading global ESG strategy, goals, stakeholder engagement, reporting and governance, Jonah’s responsibilities also entail the development and implementation of environmental social innovation programs such as the IBM Sustainability Accelerator.  Prior to IBM, Jonah led ESG at Kraft Heinz as its Global Head of Environmental Social Governance & President of the Kraft Heinz Foundation.  Prior to Kraft Heinz Jonah held similar roles at Grainger and MillerCoors, has done stints in socially responsible investing, teaching sustainability at the university level, and served as the Sustainable Business Director at a non-profit, the Alliance for the Great Lakes.  Jonah’s career spans about two decades in sustainability, CSR/ESG.

Jonah holds an MBA in Sustainable Business from Pinchot University (formerly Bainbridge Graduate Institute).  In addition, Jonah holds a MS in Conservation Biology & Ecosystem Management, as well as a Graduate Certificate in Latin American & Caribbean Studies, and finally a BA in English Literature, all from the University of Michigan.  While in graduate school at what is now SEAS (formerly SNRE), Jonah’s 1.5 years Master’s opus researched and prescribed proper valuation of water resources and sustainability in Brazil.  

Jonah Joins Sustainable Nation to Discuss:

• IBM’s study: Beyond Checking the Box
• Key characteristics of companies that effectively embed sustainability across the organization 
• Data useability as a key challenge to sustainable business value
• IBM’s Sustainability Accelerator Program
• Advice and recommendations for sustainability professionals

Jonah’s Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their careers? 

Figure out what your sweet spot is in terms of what's meaningful to you. What are your passions? What are you most passionate about? Really be honest with yourself about that. Don’t just look at what’s the biggest paycheck or whatever else it may be, but look at what you're most passionate about and what your day-to-day life will be like doing that work. We're all the most effective when we're doing things that are really meaningful to us, right? I love, love, love the work that I do. We're all gonna have challenges every day in our work, but if you really love and feel passionate about that work, it's easier to get over those challenges. Have an honest self-reflection with yourself on that. And then envision yourself how you're going to retire and build a pathway backwards from that retirement space. Talk to people who are in a similar role at a similar company that you'd like to be at, or a nonprofit, if it's a nonprofit or if it's with the government, whatever it may be. Do that networking. Then walk yourself all the way back and then take a stair step ladder in order to achieve what you just walked out of. 

What are you most excited about right now in the world of sustainability? 

I'm really excited about the potential of AI to really help accelerate our ability to mitigate the impacts of climate change, both in terms of tracking, reporting it, as well as actually helping through initiatives like I just mentioned with our Sustainability Accelerator Program, for example. We're past the tipping point. The time is yesterday in terms of how we need to act on this stuff. We all need to do our part. So it really excites me. That's why I'm at IBM. It really excites me when I think about IBM's ability to really help the world achieve this. If everyone can get as excited as I am about that, and we start acting on that excitement, I think we will be in a much better space. 

What is one book you'd recommend Sustainability Leaders Read? 

If I had to just pick out one, I might go back to my roots a little bit on this one. The Ecology of Commerce by Paul Hawkin was a book when I was in grad school that was often referred to. There's so many different books we're always learning new things and it's always good to keep your finger on the pulse of whatever's going on and present time. But also sometimes it's good to look back at where we were. That book does a great job of making connections in a way that I think takes us back to the roots of our planet's ecosystem services, the connection between biodiversity and nature and ecosystem. I think it really would help build a foundation for folks to then really be able to apply with better intention in today's modern world, what's going on and all the impacts and where we need to get back to or where we need to go to. 

What are some of your favorite resources or tools that really help you in your work? 

Our IBM Envizi tool. It’s super powerful, super comprehensive. I wish I had it throughout my career at other companies that I've worked at as we struggled with data and on all sorts of different automating and definition parameters and transparency and scope, and being able to connect to different platforms and disclosure reporting and so forth. So I would say our Envizi software.

Where can our listeners go to learn more about you, Jonah, and the work being done at IBM? 

You could go to my LinkedIn profile, Jonah Smith. For IBM, it’s really simple: ibm.com/impact. There’s so much great information on our website. You can find our most recent impact report as well as previous impact reports. You can find ESG policies and links to other parts of our website if you want to do a deep dive into our environmental goals, or our upskilling and technology. IBM has goals to skill 30 million people by 2030. All of our different areas that we're operating in, that's a great initial place to scope it out.

Allison Jordan joined Wine Institute and the California Sustainable Winegrowing Alliance (CSWA) in 2003, shortly after the publication of the California Code of Sustainable Winegrowing. Since 2007, she has served as the Executive Director of the Alliance and Vice President, Environmental Affairs for Wine Institute. Previously, she was a Senior Associate at SureHarvest and Vice President and Executive Director of Resource Renewal Institute. Jordan holds a master of Public Policy from the Goldman School at UC Berkeley and a Psychology bachelor's degree from Allegheny College, a Certificate in Wine Business Management from Sonoma State University and WSET Level 2 from the Wine & Spirit Education Trust.

Allison Joins Sustainable Nation to Discuss:

• Keys to successful adoption of California Sustainable Winegrowing Alliance’s certification program
• Interest from buyers in third party verification
• CSWA’s Green Medal Award program
• How wineries are engaging with suppliers to pursue certification
• Advice and recommendations for sustainability professionals

Allison's Final Five Questions Responses:

What is one piece of advice you would give other sustainability professionals that might help them in their career?

To take time to think creatively about partnerships. One of the ways that we've made big advances is by just getting really creative and reaching out to people that we know are working in the space, whether it's in winegrowing or something tangential that maybe could be really beneficial to our industry. We've been able to make incredible progress, get experts involved, get new resources that can really help match our industry support for our efforts. Really thinking about how we can support each other in this very complex, comprehensive area of sustainability.

What are you most excited about right now in the world of sustainability?

That there's so much awareness now about climate change, that it's bringing new energy, new ideas, technology. I don't think technology is the full solution, but there's certainly exciting things happening that will help us leapfrog and make progress. There's a lot of positive energy in finding solutions. Interestingly, my daughter is currently a junior in a program at our local high school called the Marin School of Environmental Leadership and their curriculum is all around climate and environmental solutions. Seeing her class and some of the products they had to come up with as juniors, sustainable products that they're currently marketing, it's just incredibly inspiring because you can see that it's just the way that the next generation thinks. I'm inspired by that.

What is one book you would recommend sustainability professionals read?

I'd have to recommend a book that I use. I'm teaching a sustainable enterprise course for the Sonoma State Executive Wine MBA program right now. I have them read Andrew Savits, the Triple Bottom Line. It’s just a really great basic understanding of what sustainability means for business and how it's evolved over time and the trajectory that we're on that basically shows that this is an imperative, not a nice to have. I just think it does a great job of introducing all of the key concepts for those who may be newer to the sustainability world. Even for those who've been in it for a long time, it's a good reminder of the basic framework and concepts that are really key.

What are some of your favorite resources or tools that really help you in your work?

The first thing that pops into my mind is people. I go to so many experts, Josh, you're one of them, on issues that I know they have more expertise than I have. The other resource that I turn to time and time again, which is kind of funny because I've been involved in helping to develop a lot of the resources in it, but it's still a really great repository of information. That's our resources library on sustainablewinegrowing.org. I can always stand to be refreshed on certain topics and it's a great way to point people to resources that they might need as well.

Where can our listeners go to learn more about you and the work being done at the California Sustainable Winegrowing Alliance?

The website that is the most core to what we do as an organization is sustainablewinegrowing.org. That's where you'll find the resources library about the organization, ways to get involved, etc.