And nobody knows this better than Liam Jones, Head of Business Development at zero-waste food redistributors Olio.

Since becoming their first sales hire five years ago, Liam has grown with the company - making the move into management two years ago.

He shares the lessons he’s picked up along the way: on refining the sales hiring process, seeking mentorship for personal development and working within an industry that looks beyond the financial reward, to achieve a global benefit.

With Olio continuing to expand their operations, Liam is perfectly placed to give us the rundown on the business, his leadership style and the key sales attributes he looks for in sustainably-minded sales reps.