How big of a factor is sustainability when U.S. travelers choose where to go? Who do they think should be responsible for addressing cultural and economic sustainability challenges? How much does a crowded versus uncrowded destination matter when tourists make decisions on where to go?  We will definitely, absolutely find out with Madeline List, a Senior Research Analyst with Phocuswright and the author of the report Beyond Climate Change: Cultural and Economic Sustainability in Travel.

https://www.phocuswright.com/Travel-Research/Consumer-Trends/Beyond-Climate-Change-Cultural-and-Economic-Sustainability-in-Travel