As millions of people were putting the finishing touches on their home party preparations before Sunday evening’s big NFL finale, the largest outdoor party in America was taking place in Phoenix, Arizona.
On Saturday alone, more than 200,000 people gathered – on a golf course! This year’s Waste Management Phoenix Open handled more than 500,000 people during the four-day event which concluded on Super Bowl Sunday afternoon.
To put it into perspective, Augusta National Golf Club (home of The Masters) shoehorns about 40,000 people onto the grounds each day for their event.
The Tournament Players Course (TPC) of Scottsdale, Arizona has a bit more room to spread out, but having more than 100,000 people on any golf course seems a bit excessive. This event’s growth has also brought some unintended consequences, too.
What makes this particular PGA Tour stop such a big deal?
Whether intentional or not, the Waste Management Phoenix Open (WMPO) has become the tour’s annual Super Bowl weekend party stop, too. By early February, much of America is ready to come out and experience a little bit of spring weather.
However, this post-Groundhog Day PGA Tour stop has become better known for “Drunk-satawny Phil and Phyllis.”
The well-lubricated fanatics enveloping the Par-3 16th hole at the TPC-Scottsdale course have become their own story over the past few decades.
They surround this 170-yard hole from tee to green. As each golfer steps onto the tee, a public address announcer gives the crowd the name of the golfer. The fans cheer and await the golfer’s swing.
If the golf ball lands somewhere on the green near the hole, the crowd erupts into cheers. However, if the golfer sends the ball into a sand trap or fails to make the putting green, the massive gallery of 20,000 fans boo the player for a less-than-stellar tee shot.
Most pro golf tournaments aren’t known for such a party-time atmosphere. Those “Quiet Please” signs abound at most professional golf event for good reason.
Golf skills are developed in relative quiet
Speaking from personal experience (I started playing golf at age 8), golfers learn the sport and practice in relative solitude. We generally prefer it that way.
Golf demands a great deal of concentration to play at the highest levels. That doesn’t mean that most golfers don’t have a good sense of humor. Resilience is quite important in golf. You have to accept a certain number of bad shots (and a few lucky ones) which come along during every round.
Golfers are always pursuing perfection (which is, of course, impossible). The intense focus required to play this game at a high level means that many golfers come across as quite serious while playing this difficult-to-master outdoor game.
Imagine if you had to compete against 143 of your peers to earn a paycheck every week.
Last weekend in Phoenix, the field of 144 golfers on Thursday was cut in half for the weekend based on the lowest scores. The 72 golfers who went home on Friday night did not earn a penny for the week. Ouch!
The good news for the weekend finishers was that last place on Sunday in Phoenix still paid about $20,000. Not bad – as long as you made the cut!
The perfect storm converges at the Phoenix Open
The first big break for the Phoenix Open was being scheduled for the weekend of the Super Bowl game.
The PGA Tour starts in Hawaii in January every year. It migrates eastward into California and Arizona for a series of tournaments prior to moving into Florida for the month of March.
Phoenix sports a pleasant climate for golf during February. The city is a hotbed for the sport with dozens of golf courses within its growing metropolitan area of five million people (#10 nationally).
The next component of the “Phoenix phenomenon” is national television exposure.