Caleb O’Dowd is a nine-figure marketing and advertising expert, author, award-winning speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale through online and offline marketing channels.

A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off.

Over the last 19 years, Caleb has generated over $160 Million in sales for the companies he owned and operated, with his latest webinars topping 20 Million in sales. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel

www.multichannelmarketing.com   

Some of the topics we cover in our conversation in this Episode

• Is copywriting dead? 1:14
• Mentorship from a legend. 4:49
• The power of building an audience. 13:48
• How to attract new customers to your gym? 20:04
• Niche down to the insane vs. going abroad. 27:07
• Understanding your top competitors 33:31
• The importance of organizing your database. 37:17
• Take advantage of the opportunities. 43:08

Connect with us here: 

👉 YouTube ❤️ Instagram  👍 LinkedIn 💬 Facebook

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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Before starting to listen to this episode, I will encourage you to take a pen and paper and prepare to take notes.


During this podcast, Michael will delve into critical business metrics you're probably quite familiar with: show rate, close rate, and lifetime value. The aim is to deepen your understanding of these metrics' significance, empowering you to reverse engineer them and, as a result, reach your targeted monthly revenue.


Using some practical examples, Michael demonstrates how to deconstruct these metrics to establish clear and achievable revenue targets. It's a straightforward, realistic approach to strategizing your business growth.
 
Snag this FREE Cheat Sheet PDF where I've laid out these 6 steps, complete with easy-to-follow examples to help you crunch those numbers.

Beyond metrics, Michael also stresses the necessity of consistent strategy review and adaptation. Furthermore, he'll discuss the vital role that self-discipline and motivation play in driving your business towards success. It's all about fostering continuous growth and improvement in your business operations.

We Would Love to Connect With You !
Here is where you can find us 👇
YouTube 👍 Instagram ❤️ LinkedIn 💬 Facebook

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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In this episode Michael talks on the importance of planning and valuing a gym or personal training business. 

• He discussed the challenges of selling personal training services in small packages and the need for consistency in revenue. 
• The benefits of offering longer-term training programs and structuring payments in monthly installments. 
• How this approach allows for better financial planning and makes it easier to determine the value of the business when seeking potential buyers or investors. 
• The importance of tracking client progress, making adjustments as needed, and considering a maintenance program or exit strategy. 

We would like to connect with you. Find us in 👇
LinkedIn | YouTube | Buzops < New Website Update Coming Soon> 

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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In this episode, join us for a thought-provoking discussion with industry expert Mel Tempest as she shares her insights and blueprint for success in the gym business. 

Are you overthinking your gym business? Mel challenges the common mindset and offers practical strategies to boost profits, retain members, and embrace the latest tech trends.

Discover the power of creative content, effective marketing, and the importance of understanding your demographic. 

Don't miss out on Mel's invaluable advice that can help take your gym business to new heights. 

Tune in and gain a fresh perspective on gym management in this enlightening and no-filter conversation.

Key topics Mel Tempest shared in this episode of Sweat Success include:

• Stop overthinking your business and focus on your Profit and Loss Statements.
• Outsource your sales and learn how Mel makes the math work for her.
• Embrace technology to remain competitive and provide an enhanced experience for your members.
• Create a strong Unique Selling Proposition (USP) through personalized programming.
• Upcoming event IGNITE FITNESS BUSINESS - Thur 14 September 2023 / 8.30AM - 4.30PM @ Crown Plaza Southbank, Melbourne

Connect with us: 

Mel Tempest: [email protected]  | https://meltempest.net/

Michael benso: [email protected] | https://buzops.com/.  ( New Website Update Coming Up Soon) 

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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👉 Click here to Book your FREE Demo

If you are a Gym Owner most likely you already know Personal training not only generates direct revenue but also helps clients achieve their fitness goals and fosters loyalty to your gym, ultimately reducing churn. 

By leveraging the power of personal training, you can reactivate inactive members and tap into an additional revenue stream. This strategy creates a win-win situation, as it benefits both your customers and your gym's financial success

In this episode of Sweat Success Michael shares his 4 step process to maximize the opportunity to generate revenue and increase retention without spending a penny in advertising. 

We hope these ideas resonate with you and provide valuable insights for improving customer experience and maximizing revenue at your gym.

Don't forget to hit that follow button on our podcast, okay? Your support really helps us in reaching more folks who could genuinely benefit from our content.
We totally get that some episodes might vibe with you more than others. Feel free and share our episodes with your friends and colleagues - you never know whose day you might be up-lifting.

👉Follow Us on Social Media:

YouTube | Instagram | LinkedIn | Facebook

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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👉 Click here to Book your FREE Demo

This conversation was a departure from the ordinary type of podcast interview. With a longstanding friendship as the backdrop, Michael and Brandon's connection allowed for an unexpected level of vulnerability and openness.

 Brandon's willingness to share his personal journey surpassed all expectations, leaving a lasting impression and few tears behind. The depth of his story extends far beyond the fitness industry, making it relevant to anyone seeking personal growth and fulfillment. 

This intimate and thought-provoking conversation between two friends explores the intricate connections between faith, family, and fitness. Brandon's profound impact on his own life and the lives of others is evident as he discusses his unique approach to hiring, cultivating empathy, and fostering growth within his gym. 

This episode is a compelling testament to the power of purpose and the potential we all possess to make a positive difference in our communities. It is a must-listen for those on a quest for meaning and satisfaction in their personal journey.

If after listening to this episode you feel like sending Brandon a note, here is where you can reach him : Brandon Green

Connect with Michael at:
 
👉 LinkedIn: https://www.linkedin.com/in/michaelbenso/
👉 E-mail: [email protected]

Follow Us on Social Media:

👉 LinkedIn 👉 YouTube  👉 Instagram 👉 Facebook

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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In this episode of "The Sweat Success" podcast, host Michael Benso interviews Tatum Crews, the CEO of The Covery, a rapidly growing wellness and fitness franchise.

This episode is particularly relevant for gym owners looking to expand their brands, as they can glean insights from The Covery's approach to franchising to enhance their own businesses.

By adopting a franchise model like that of The Covery, gym owners can learn from established systems and processes that have been proven successful.

The Covery's franchise department offers guidance to their franchisees from site selection to lease negotiations and overall business development. This streamlines the expansion process, incorporating training programs, operational protocols, and marketing strategies that have been proven successful within their community of franchisees.

The Covery's focus on non-invasive wellness therapies allows franchisees to diversify their service offerings and attract a broader clientele, leading to increased revenue streams. Partnering with The Covery as a franchisee provides access to a proven business model, the brand's expertise, support, and growth opportunities.

Don't miss out on this invaluable opportunity to gain insights straight from the top. Tune in to this episode of "The Sweat Success" to delve deeper into Tatum Crews' journey and learn directly from her experiences with The Covery. Let's expand our knowledge, elevate our brands, and work towards success together. Press play, immerse yourself in the conversation, and let's unlock the full potential of your business. Listen to the full episode now!

 And remember, for more enlightening discussions and expert insights like this, make sure you follow "The Sweat Success" on your favorite podcast platform.

👉Follow Us on Social Media:

YouTube: https://www.youtube.com/@sweatsuccesspodcast

Instagram: https://www.instagram.com/buzops/

LinkedIn: https://www.linkedin.com/company/buzopssoftware

Facebook:https://www.facebook.com/buzops

Episode Time Stamps 👍

• Brand development and growth.1:00
• How to get consumers interested in the brand?5:00
• The importance of having a support model in place.12:00
• Building a franchise department before becoming Ceo.18:00
• The outsourcing of sales and marketing.22:00
• The importance of due diligence and due diligence.26:00
• Franchisees that come from a health and wellness background.31:00
• Selling to multi-unit owners.37:00

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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Fitness industry veteran Marie Merritt shares her two-decade journey, beginning with a one-on-one personal training facility and now assisting other fitness entrepreneurs in growing their businesses. 

Marie's focus on one-on-one training stems from her belief in preventative medicine and using exercise and nutritional coaching to create healthy behavior patterns. She aims to offer an alternative to the medical industry's overreliance on medication by promoting deliberate behavior and lifestyle changes.

The conversation delves into the challenges of the fitness industry, offering valuable advice for aspiring personal service providers. Topics covered include:

1.     The importance of focusing on one-on-one training and promoting healthy behavior patterns through exercise and nutritional coaching.

2.    Understanding the challenges and financial aspects of running a
fitness business, including managing overhead costs, taxes, and staffing.

3.    The benefits of group training and how it can increase revenue
while catering to clients with different needs and budgets.

4.    Developing a pricing structure that reflects trainer
qualifications, client commitments, flexibility, and market demand.

5.    Adapting and planning in business to overcome challenges, such as
increasing overhead costs, and fostering a unique brand and values.

6.    Embracing unconventional approaches, like not having clocks in the
gym, to create a more focused training environment for clients.

7.    Learning how to transition from running a fitness business to
mentoring others in the industry, while maintaining a clear understanding of
one's "why."

 Find out more about Marie's coaching services at https://www.mariemerrittcoaching.com/ or reach her directly at 904-504-9894.

We're excited to present this podcast to you, brought to you by Buzops software and its co-founder, Michael Benso, a former multi-location fitness business owner.

Our mission is to provide gym owners like you with invaluable insights to help grow and prosper in the fitness industry. We invite you to join our thriving Buzops Founders Community. Don't forget to follow Buzops on social media, and feel free to share your questions and feedback with us

👉Follow Us on Social Media:

YouTube: https://www.youtube.com/@sweatsuccesspodcast

Instagram: https://www.instagram.com/buzops/

LinkedIn: https://www.linkedin.com/company/buzopssoftware

Facebook:https://www.facebook.com/buzops

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
💥💥💥💥💥

👉 Click here to Book your FREE Demo

The personal training studio business is a competitive landscape, but there are some who have managed to decode the secrets of real success. 

One such individual is Mike Jaudes, the CEO of Fitness Edge-Saint Louis. With over 20 years of experience and an annual revenue of over a million dollars, Mike's insights are invaluable to personal training studio owners who are looking to elevate their businesses

Learn how Mike built a highly successful personal training studio through strategic hiring, employee retention, and well-structured compensation plans.

To catch a glimpse of our latest episodes, subscribe to our YouTube channel and watch our preview videos 👉 https://www.youtube.com/@sweatsuccesspodcast

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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Today, we’re talking with Carlos Solorzano, Founder and CEO of TRAIN to Win FITNESS— At the time we recorded this episode Carlos was only six months into owning his own training gym, and he is here to share some truly valuable advice.

And what’s probably the most impressive thing about what Carlos has accomplished so far is that it all came from client referrals. No ads, no social media, just exceptional customer service that led to word-of-mouth marketing.

Carlos initially began training his friends for free and then acquired two paying clients. Through referrals, he expanded his clientele to 11 in just four months. However, that was three to four years ago, and since then, he has undergone a journey of persistence.

I am thrilled to share Carlos' experience with you, and my hope is that it provides you with some valuable insights, particularly if you are, like Carlos, building your own fitness business.

 🚨GYM OWNERS: Schedule a FREE 15-minute call with me if you’re looking to add revenue to your business by scaling/implementing a World-Class Personal Training Program: https://join.buzops.com/mbenso/15mincall.

This episode was powered by BUZOPS Gym Growth OS - A complete, powerful and flexible solution to manage every aspect of your gym operations. Get exceptional features thoughtfully designed to make your life easier while growing exponentially and achieving business success.

BUZOPS empowers you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
💥💥💥💥💥

👉 Click here to Book your FREE Demo