In this episode, I continue discussing the lecture I’m preparing for the Faculty of Economics. After sharing the idea of documenting, not creating content, I move on to the second big point: content repurposing. The idea is simple: when you create content, make sure you can recycle and reuse it across different formats and platforms. I explain how you can take a video series and repurpose it into social media clips, podcasts, blog posts, eBooks, and even a full book.

Repurposing content unlocks new audiences and platforms, helping you get the most out of your efforts. I share real examples of how I’ve done this myself, creating months of content from a single event or video series. This strategy not only saves time but also amplifies your reach. I’m excited to share this approach with the students, and I think it will be a game-changer for anyone trying to maximize their content.

Transcription:

Hello, everybody, it’s me again! Continuing with the second part of my lecture preparation for the Faculty of Economics. In the previous episode, I talked about documenting, not creating as a content strategy, but what’s point number two? It’s all about content repurposing. If you’re creating content that you can’t recycle or reuse, then you’re doing it wrong. Content should be long-term, and repurposing it is key to getting more out of what you’ve already made.

Think about it. You have a topic—whether it’s how to lose weight, how to win at sales, or how to become a financial accountant. Now, identify the five or seven key things that people need to know about that topic. Let’s take my B2B outreach process as an example: I have six core steps that I could break down into a limited video series. The first video could be an introduction, followed by one video for each step. All of a sudden, you have a complete six-part video series.

Once you have that video series, there’s so much you can do with it. You can upload it to YouTube, share the links on social media, or take excerpts to create reels for TikTok, Facebook, and Instagram. If you have three hours of video content, you can easily repurpose that into so many different formats. But why stop there? You can extract the audio and turn it into a podcast series, reaching people who prefer listening over watching. Now you’re on platforms like Spotify, Apple Podcasts, and Google Play.

Next step? Transcribe the podcast and create blog posts. A 30-minute conversation can easily give you thousands of words, and those can be broken down into multiple blog posts. One topic could lead to three or five subtopics, and boom—you’ve got 25 blog posts from a single piece of content. These blog posts can be shared on your website, LinkedIn, or even Medium to attract a different audience. But why stop there? Merge these blog posts into a small eBook or even combine several eBooks into a full-fledged book.

This is the magic of content repurposing. By starting with a single video series, you’ve now expanded to podcasts, blog posts, eBooks, and social media content. All of a sudden, you’ve unlocked new platforms, reached new audiences, and maximized the impact of your content. I’ve done this myself, generating months of content from a single event like a summit. From announcing the speakers to sharing the event itself, the content keeps flowing for months afterward.

So, that’s the second lesson I’ll be sharing with the students: content repurposing. Figure out the main strategy behind your content, and then use social media to spread it across different platforms. It’s a strategy that works for both companies and individuals, and it’s something I think will be incredibly useful for students. Wish me luck!

In this episode, I’m on my way to give a guest lecture at the Faculty of Economics, and I’m using this time to share my key lesson with you—document, don’t create. I’ve been thinking a lot about how people approach social media, and I realized that instead of constantly trying to create fresh content, it’s much easier and more impactful to document what’s already happening. That’s exactly what I do with this podcast; I document my journey, and it becomes my content.

By documenting your journey, you bring your audience along for the ride. It takes the pressure off trying to be creative all the time, and it builds long-term engagement because people want to follow your story. Whether you’re building a personal brand or growing a business, documenting your process gives you an endless source of content while helping you stay authentic and relatable.

Transcript:

Hello, everybody, and welcome to another episode of Sweet Buzz! I’m pretty excited this morning as I’m driving to the Faculty of Economics where I’ll be giving a lecture. The road isn’t great, so apologies in advance, but I thought it would be fun to share the topic I’m presenting. In fact, I haven’t fully rehearsed it yet, so this is like a trial run with you as my audience!

The Faculty of Economics, where I got my bachelor’s degree in eBusiness, invited me to speak to about 50 to 100 students. I’m going to be talking about social media, specifically personal branding and business branding. I saw that other guest speakers talked about things like data and statistics, but I wanted to do something more engaging and relevant to the students. Instead of just talking about business departments like HR or marketing, I’m focusing on how they can become influencers. It’s a hook to grab their attention, but I’ll also apply the same principles to business branding to make it practical for them.

My presentation is divided into two main lessons, and I’ll share the first one with you today. It’s something I’ve been thinking about for a while as I see how people behave on social media. Here’s the main idea: instead of constantly trying to create new content, document your journey. That’s right—document, don’t create. As a business owner, this podcast is an example of how I’m documenting my journey. I’m telling you that I’m about to give a lecture at the Faculty of Economics, and that’s content! Documenting your journey makes content creation much easier because you’re simply sharing what’s happening in your life or business.

Too many people struggle to come up with creative content consistently. They feel like they need a high-production team, fancy cameras, and complex ideas. But documenting your journey doesn’t need all that. It’s natural, raw, and engaging. When you take people on your journey, they want to follow along and see what happens next. And unlike a typical social media post that disappears in a day or two, documenting a journey keeps people coming back to see how the story unfolds. It gives you long-term content that can build an engaged audience over time.

That’s how I approach all of my content—from podcasts to books to summits. I document the things I’m already doing in my business, and it takes the pressure off having to constantly invent new ideas. For instance, Sweet Leads documents everything that worked in our B2B appointment-setting service, and my Financial Freedom book is essentially a decade-long journey from skill development to financial independence. Whether you want to become an influencer or build your brand, documenting your journey gives you both content and purpose.

So, that’s lesson number one: document, don’t create. It applies to personal branding, business branding, and everything in between. Start documenting what’s happening in your life or company, and you’ll be surprised at how much easier social media content becomes. Trust me, you’ll thank me later!

In this episode, I talk about my decision to finally start my PhD, or rather, a Doctor of Business Administration (DBA). After delaying it for years, I realized it was time to dive in. The focus of my DBA is on how small service-oriented companies can grow using AI and automation. I’ve had to narrow my research down significantly, but now I’m looking at how AI can streamline processes in HR, marketing, sales, and operations to help businesses scale faster.

One of the most exciting parts of this journey is seeing how AI can make my research easier. Tools like ChatGPT have helped me with literature reviews, and I’ll be using AI transcription and analysis tools for my primary research. I’m saving months of work just by using automation in my dissertation process, which perfectly aligns with my research topic. Over the next three years, I’ll be applying all of these principles to my own companies and sharing what I learn along the way.

Transcript:

Hello, everybody, and welcome to another episode of Sweet Buzz! How’s it going, guys? Lately, I’ve been lagging behind on my sales stories, but I’ve been so busy with other things that I thought I’d share them with you. Today’s topic is AI, and how it ties into my PhD journey. I’ve been delaying starting my PhD for a while, thinking “next year will be easier,” but guess what? It never gets easier! So, I finally took the plunge.

Last year, I was ready to start my PhD, but when my wife became pregnant, I thought it wasn’t the right time. Now, I’ve finally started, and I’m pursuing a Doctor of Business Administration (DBA). It’s different from a PhD in that it’s more applied—focused on research that can be directly used in business. My DBA is all about how small, service-based, bootstrap companies can grow using automation and AI, which is a perfect fit for the work I do.

As I started this process, I realized the importance of narrowing my focus. Initially, I thought, "I’ll just research how companies can grow." But my advisors pushed me to get more specific, so now I’m focusing on how small service-oriented companies can use AI and automation to scale. The idea is to look at all aspects of a company—HR, marketing, sales, operations—and identify how AI can streamline processes and save time. My dissertation will explore these hacks, and I’ll be applying those same principles to my own businesses.

Using AI for my dissertation feels like a cheat code! ChatGPT has already saved me tons of time with literature reviews, and I’ve got tools lined up for transcription and interview analysis. What used to take months can now be done in weeks. I’m excited to dive deeper into how AI can help small businesses grow, and I’m applying all of these ideas to my own companies as I work through this process. I hope to complete my DBA in three years, but until then, I’ll be sharing all the insights I uncover along the way!