Tim Sweet welcomes guest Paul Farmer of Mentoris to the show to talk about feelings. Specifically, how feelings apply to business and leadership. Paul works to get leaders to understand exactly how the feeling of a purchase or investment drives consumers and employees far more than logic when you get to the heart of things. He and Tim break down how it works.
Paul’s saying is “it’s not the thing that they want, it’s the feeling that it gives them” and the driving force behind his coaching hits on exactly that. He takes the example of a cup of coffee. Do we buy a cup of coffee for the hot water, beans, and milk? No, we buy it because of the feelings attached to it, because we want that emotion, that sense. And business works the same way.
Tim Sweet and guest Paul Farmer discuss what Paul identifies as the three levels of feelings where they pertain to business: with the clients, with the team that includes internal employees and external supplies and contractors, and with the roles and responsibilities of each. Paul breaks down how finding the feeling a leader wants in their business clarifies the logic and strategy of moving forward. And he shares why feelings are vital to understanding employees and their job satisfaction within the organization, which is directly linked to productivity and efficiency. Everything in this episode is important for any employee, business owner, or leader to hear.
About Paul Farmer
Paul Farmer, Business Mentor and Founder of Mentoris Group, completed his Bachelor of Commerce degree at the University of Southern Queensland before he moved to Brisbane to pursue an accounting career. He worked for both Bentleys MRI and Snelleman Tom, being admitted as a Certified Practicing Accountant (CPA) in 2002. Playing Premier Rugby Union for Norths (1996), GPS (1997 – 2002, Club captain 2001), Australian Combined States U21 and Australian Barbarians in 1996 enabled Paul to develop a strong network of professional contacts.
In 2002 Paul took a sabbatical to the UK, gaining invaluable exposure to different cultures, work practices, travel opportunities and sporting pursuits. After 20 years working for large organizations both in Australia and the UK, it was time to give something back. Leaving a strategic leadership role, Paul saw coaching as a way of guiding others through the ever increasing uncertainty and pressures life presents, similar to those he encountered. Paul is a registered CPA, Associate Member of the International Coach Guild, Member of the Coaching Institute, working towards being an International Accredited Professional Master Coach and currently holds a Blue card for working with children and youths.
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