Swenk Today: The Digital Marketing Agency Show

Do you want to be the best digital agency owner you can be? Think you could be a better boss? Of course you do.

But let me guess... you work 24/7 on your digital agency? Yes! Of course you do. That's the life of an entrepreneur, and #agencylife right? But it is actually one of the WORST things you can do for your business, your team and yourself. Check out this video on why it's important to check out once in awhile.

I just got back from a trip where I went totally off the grid for 10 days. I barely touched my business and it was AAAH-MAZE-ING. It's so important to just take a step back and let your business run itself for a little while. You need to get away from your office.... Get away from your clients... Get away from your team... And here's why:

1. You're the owner/founder and as an entrepreneur you're also a Visionary. We're classic "shiny red ball syndrome" cases, and we're the BEST distractions to our team. Let them focus and you'll be amazed at what they can accomplish when you're not there distracting them :)

2. You'll get a reprieve from the daily grind and come back to the business completely refreshed and renewed. If you think you're creative and innovative now, just wait until you've been able to recharge your batteries awhile.

3. Your agency needs systems and processes in place that allows it to run without you. What better way to look for holes than for you to actually leave and see what's broken? Nothing too catastrophic can happen if you leave for a week or so!

4. If the agency does well while you're gone, or maybe even runs better without you that's a good thing! You should not be working 24 hours a day, 7 days a week... adjust that to 24 days per month, 7 months of the year!

5. Your team feeds off your moods and routines. If you don't make time for your own hobbies or recreation they'll follow that lead. If you are always weighted down by the business, they will be too. Taking a break from the business not only sends a visible message to your team but will also have a ripple effect on their mood.

Your role as CEO should not mean you're an integral part of the daily operations. Trust your team, trust your processes. And, be a better digital agency owner by leaving for awhile.

Related: https://youtu.be/L4M5rsEk4H8

===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

What is an incubator agency? I think it's a really cool strategy, especially if you're an innovator and creator and not too worried about profit margins.

I spoke to a potential client today who wanted my help with growing his agency to eventually sell it. Problem is, his profit margin is low and his goals aren't that ambitious. When I asked why, he said he's more team-focused and less concerned about profits. That's cool... but no investor is going to be interested unless you're agency is making bank and clearing a healthy profit.

Since profit isn't his top priority, I suggested he transition his business to an incubator agency. What's an incubator agency, you ask? Think of it like a lab where you can experiment with different ideas, see what works and what doesn't.

Consider a place like VaynerMedia.... it might now be super profitable (I don't know for sure), but I see them testing and experimenting a lot. Gary Vee seems to use VaynerMedia as a way to build or buy other entities and bolt-on to his existing processes.

Really interesting concept, right? You don't have to be extremely profitable if you've got other entities bolted onto your agency. The bonus is that you don't have to make decisions based solely on money or profit when you're running your agency as an incubator or test-lab. Right? You just have to know what you stand for and what you believe in order to make decisions that are best for your agency.

Leave me some comments and tell me what you think about the incubator agency concept. I love hearing your feedback and stories.

===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

How can you motivate agency Account Managers to grow the business with existing clients? It all comes down to having the right pay structure to incentivize them...

In most agencies, the more the client spends the more management fees you can collect. However, if it creates value for the client, it's totally worth it for them to pony up. The downside is, the Account Managers know that with increased service comes increased management responsibilities for them. So a lot of AM's will be resistant to upgrade client's to additional services because they don't want to add to their own workload. (It's human nature to be resistant to more work.)

What you can do though, is compensate them differently based on the client spend. Create tiers for different levels of client spend that correlate to a monetary amount for the Account Managers. You should also coach and mentor your Account Managers on how to get the clients to spend more, so they can also earn more in their own paycheck.

In this video, you'll get a glimpse of an actual client call where I talk them through this exact strategy. Check it out and let me know what you think about incentivizing agency Account Managers.

Comment below - your feedback is my why.

RELATED:
https://youtu.be/UfZkuHN5qQ4
https://youtu.be/wfG1nJ2I3gs
https://youtu.be/stbKRSmWieU
https://youtu.be/jH5VUXLVQ1c
===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

If you want to grow your marketing agency business like some of the great entrepreneurs then the real key is to FOCUS. In this video I talk about some great entrepreneurs like Steve Jobs and Elon Musk, heck I even give props to Tom Brady. I'll tell you the #1 thing they have in common that makes them impactful and successful.

Most entrepreneurs have one thing in common and that's "red shiny ball syndrome".... you know what I'm talking about, don't you? :) But listen, we have got to be laser focused and avoid distraction. That's what some of the greats did right and what so many of us are doing wrong.

One of the first exercises I have new clients go through is understanding and writing down exactly what they want to create. you need to start with a vision of where you want to go before you can map out the best way to get there.

It's like this video I did on Tom Brady: https://www.youtube.com/watch?v=6XJMy69X_tY
He's just totally focused on becoming the best, right? At age 40+ he's still crushing it in the NFL and he's always in beast mode.

Are you in beast mode? How do you keep yourself there and avoid distractions? Comment below. You're feedback is my why.

https://youtu.be/UfZkuHN5qQ4
https://youtu.be/wfG1nJ2I3gs
https://youtu.be/stbKRSmWieU
https://youtu.be/jH5VUXLVQ1c
===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Want to learn how to increase your agency's worth? Curious about value when you're ready to sell your digital agency? Let's talk about how to increase your agency's worth so that when you're ready to sell you get top dollar like my client who just sold his for over 7 figures!

My client won't have to work another day in his life if he doesn't want to! Here's what we so he could improve his agency's value and sell when the time was right....

1. MAXIMIZE PROFITABILITY - Make sure you're not underpriced or over-servicing. Average service business in the US should have a profit margin of 32%, of course the higher, then better. Repeatable process and recurring revenue is key - buyers are attracted to both these things.

2. DIVERSIFY CLIENT LOAD - Don't have a huge concentration of the agency business on a singular client. Aim for a wide spread of clients and not too much profit tied up in just 1-2 big clients. Buyers know they'll lose some clients after the acquisition, so they like to see a healthy spread of the business across many clients.

3. AUTHORITY IN A NICHE - Potential buyers like knowing your agency is focused on a specific segment of the market. Don't be afraid to get super specific and niche down. When you take a generalist's approach as a "me too" agency there isn't anything to distinguish you apart from everyone else. Give your buyers a reason to want to buy an authority in the market.

So yeah, these are the 3 things that increased the value of my client's agency. And because of his profitability and processes he got noticed and sold his agency for a major chunk of change.

And honestly, that's my whole goal in what I'm doing. I want you to be able to grow and scale. I want you to be able to profitably sell if and when you want. And when you do, I want it to be game changing for you.

I want to hear from you. What are you struggling with? What questions can we answer here on SwenkToday?

RELATED VIDEOS:
https://youtu.be/UfZkuHN5qQ4
https://youtu.be/wfG1nJ2I3gs
https://youtu.be/stbKRSmWieU
https://youtu.be/jH5VUXLVQ1c
===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Let's talk about the magical pricing equation for your marketing agency. Isn't it time to STOP trading time for money and price agency services for what you're really worth?

A lot of agencies get into the predicament where they are charging by the hour and then as they start working more efficiently they complete the work faster and actually lose money. That's right! As you get smarter, you make LESS MONEY. Don't let it happen... or if it is already happening to you, here's how to make it stop.

1. Understand the client's expectations. If you price lower than the client is expecting it raises questions as to why you're too low. Think about if someone offered to sell you an amazing sports car for only $100. You'd wonder what's wrong it. The same is true for when you price agency services. If it's too low, they'll wonder what's wrong and more than likely you'll lose the pitch.

2. Fill in the pricing equation and start charging based on value. To do this, look at the value you have provided to your clients over the last 6 months and then divide it by 10. That way you can rationalize results to your new prospects and give them actual (average) numbers. And, you can promise them a 10X ROI.

So, if you want to make more revenue you can't just "willy nilly" raise prices. But when you understand expectations and past results you can apply them to the agency pricing equation and price your services according to VALUE.

How does your agency determine pricing? If you're charging hourly, have I convinced you to stop losing money? :) Comment below and tell me your story. Your success is my why.

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 


JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 


DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/


SCHEDULE


MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience


Ask me A Question
http://jasonswenk.com/askswenk


Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com


Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk


Music by epidemicsound.com

RELATED VIDEOS:
https://youtu.be/8Fw_GseAsiQ
https://youtu.be/gZqQVZheLPk
https://youtu.be/Wx5IxpV4EXg
https://youtu.be/UfZkuHN5qQ4
https://youtu.be/wfG1nJ2I3gs
https://youtu.be/stbKRSmWieU
https://youtu.be/jH5VUXLVQ1c

How can you start a digital marketing agency? Or, grow your marketing agency faster? Here's some great advice that was given to Steven Speilberg and it absolutely applies to our business too....

FAKE IT 'TIL YOU MAKE IT!

That's right. When Speilberg was a 20 year old up and comer, a big time experienced director gave him that same advice and I find it inspiring for entrepreneurs, too.

When you have no clue what you should be doing, don't show it - people will lose confidence in you if you do. Your prospects, your clients and your team need you to at least "pretend" you know what you're doing. A good leader doesn't necessarily have all the answers but they're willing to put in the hard work and hustle in order to find them.

Look at the bright side... Not knowing what to do will push you and give you the motivation to be creative in finding a solution.

How many times have you been in a situation where the answers are unclear? Fake it 'til you make it! Don't let on that you're unsure... Take a step back and try to be innovative with your solution.

When I owned my agency, I had a client tell me they wanted to become the biggest, best legal website in the world. I said "Sure! Let's do it!" but honestly, I had no idea how to accomplish this....

I gave it tons of time, thought, hard work and patience. And guess what? That client is now known as LegalZoom.

Look, you don't know everything and it's OK. But if you give yourself the time and space to get creative with the answers, you'll find your way... And, you'll gain the trust and respect of the people who are counting on you!

I want to hear your comments, so leave them below. What challenges do you face starting or running a marketing agency?

https://youtu.be/UfZkuHN5qQ4
https://youtu.be/wfG1nJ2I3gs
https://youtu.be/stbKRSmWieU
https://youtu.be/jH5VUXLVQ1c
===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

How can you win more marketing agency proposals? And, how can you make sure you're not high balling or low balling the proposal?

Step 1: Talk with the decision maker. Make sure your directly involved with the person who has the AUTHORITY to agree to your proposal. If not, get that person in the room with you.

Step 2: Have the client determine the IMPACT your work or service will have on the business. Have the client tell you the value of your services. (Hint: that way when you propose value later, they're more apt to agree because they established the value amount.)

Step 3: Backup impact with RESULTS. Once you know your working with the right person and understand the impact you'll have on their business, then you can establish authority by sharing success stories. Up until now, your initial meeting should be about the client - not about you.

Step 4: Go through the PLAN. Do NOT just sent them the proposal. Get them to determine what it's worth to reach their goals and walk them through the exact plan on how you'll get get them there.

I REPEAT: DON'T SEND THE PROPOSAL.

Meet in person and go through your proposal. Don't just send it over to the client and hope for the best. You need to be present in order to talk them through your plan and address any objections they might have.

In this video, I was talking to a former colleague of mine and after giving him some advice, he realized he can get 6X what he had in his original proposal. Would you love to increase your proposals and guarantee a WIN every time?

Your comments are my fuel, so tell me below how you're doing with your marketing agency proposals. How can I help you grow your agency?

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SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
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Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Building relationships is the #1 key to growing your digital marketing agency. I learned this the hard way from my mentor Aaron Walker and I wanted to pay it forward by sharing this information with you.

We've got to be givers and not takers... don't think about the deal, think about the person. Be genuine and helpful, the business will follo TEN TIMES OVER.

So my challenge to you is this: put yourself out there and see how you can help other people. Stop thinking about what others can do for you, and DO for others first without expectation.

And in the spirit of relationship building, how can I help you? Comment below and let me know!

===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

===========================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 


JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 


DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/


SCHEDULE


MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience


Ask me A Question
http://jasonswenk.com/askswenk


Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com


Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk


Music by epidemicsound.com

Every once in a while your clients hands you lemons. Ok, maybe more often that you want. But have you ever thought about why?

It's most likely because of a lack of communication of the expectations.

So when your clients hands you lemons, take a bite out of it and look under the skin for the cause.

Make sure you support the great cause for being a match for bone marrow and support this great cause below.

#LemonsForLeukemia

I nominate Jay Baer, Kim Garst, and Sue B Simmerman.

https://mybestfriendslist.com/world-record/

https://join.bethematch.org/mybestfriend

Follow my entrepreneurial journey here. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq8hHniuKqjQ2BgP4yOA-OI

Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. You comments are why I do this, so please take a second and say hello.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Thursday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk