Swenk Today: The Digital Marketing Agency Show

I want to talk about raising digital agency prices. Does raising prices mean you have to deliver more value? Or do more services in order to justify your pricing? NO, it does not. Let me explain...

If you are stuck on a growth plateau it's time to do something different. What got your agency to this level is not what's going to get you to the next level. Increasing prices can be one of the fastest and easiest way to grow agency revenue yet many agency owners shy away from it. They fear it because they think they'll have to deliver more services and value to their clients. That's not true! You raise your prices and don't look back. If you're delivering amazing value and you're an authority in your niche, then clients are still going to say yes.

Want to be more profitable? Raise your rates! A lot of agency owners think they just need to get more clients in order to grow. But, that means adding more people to your team which is actually makes you less profitable. However, if you increase your prices (it depends on your situation most of my clients end of doubling prices!) then you're in a much better position to keep the size of your team the same but service fewer clients while still growing revenue.

Here's the strategy: get new clients at the new rate. After you're successful at that, then work out a gradual price hike for your existing clients.

Think about it and comment below to tell me about how you can be more profitable.

THE BOOK IS COMING JUNE 20, 2018: www.JasonSwenk.com/Book

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

1st in a series on Agency Sales Objection Handling: Do you want to get win more new agency business? It can be hard when your prospects have a negative experience with your competition. In this video, I'll tell you how you can overcome this objection and turn more prospects into clients.

Has a prospective client ever told you that they've had a bad experience with another agency, so they don't want to work with you? This can be a common objection because it happens often. What you can do is turn it around on them.... Ask them if they've ever had a bad experience at a restaurant. (We all have at least once, right?) Ask them if they stop going to ALL restaurants after having one bad experience. Of course, the answer is no. If you have a bad experience at a restaurant you stop going to THAT particular restaurant. The same should be true for agencies...

So, if a prospect tells you they had a bad experience with another agency turn it around and explain how you're different. Educate your on the plan that's going to help achieve their goal. This builds trust and confidence in being successful. When the right prospects are fully educated they will choose to work with you, but it requires work to build relationships and trust.

So the next time a potential new client tries to blow you off based on judgements from a bad experience with another agency, you know what to say.

Be sure to watch to the end of the video to catch a glimpse of my cool new office and production studio. Let me know what you think!

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Are afraid to invest in your agency because you think it will turn your profit margin upside down? I know reinvesting can be scary because it decreases your profits, but there is an upside.

I was talking to one of my coaching clients recently. His digital agency was growing exponentially and his profit margin was increasing. But, they hit a ceiling and needed to hire for some new, key roles to get to the next level. He brought in an HR Director and a CFO -- both of which are major capital investments.

Now, when he looks at his profit margins they're lower and he feels like he's failing. I told him, it just takes a shift in mindset. He feels profit poor, but since he has invested back in his agency he's got that money tied up in a much better investment. It's like when you buy stock in the stock market - you have less money in your bank account, but more stock in your portfolio and that pays for itself exponentially over the course of time.

When you reinvest in your digital agency, you will take a hit to your bottom line in the short term. But, you do better, make more and grow significantly in the long run. Besides, investing in your agency is a lot less risky than the stock market! :)

I know I tell you the average profit margin for service based business in the USA is 32%. But I don't want you to feel like you're failing if you're not at or above that level at all times. There will be times where you're higher and there will be times where you're slightly lower - that is OK, if the money is tied up elsewhere in the business.

How are you investing in yourself and your business? Comment below.

Oh, and be sure to check out my FIRST BOOK. Due out June 20, 2018. Details at: JasonSwenk.com/Book

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

There's one word that could change your life, and that's when you say NO. In this video, I'll explain why it's so powerful and when to use it. Also, I'll talk about using video to grow your agency business.

I saw a pretty entertaining vlog and decided to interview the vlogger on my podcast. The video really resonated with me because this guy interviewed Casey Neistat. (If you don't know Casey, he's only the biggest YouTube vlogger ever.) Anyway, he saw Casey on the street and had time for one question....

Him: "Casey, do you have a second?"
Casey: "NO!"

LOL :) Actually, the lesson here is knowing what to focus on. He learned from Casey to prioritize and stay zeroed in on the things that matter most. (Clearly, this vlogger was not one of Casey's priorities. And that's OK!)

So my challenge to you is -- what are you going to say 'no' to? Which things do you want to sat 'yes' but know you need to say 'no'? Saying no to something you don't enjoy is easy -- saying no to the things you want to do, is hard. Understanding the difference and taking action on it is when you know you've achieved complete focus.

Another thing we talked about in the podcast interview was about what things hold us back. For me, and I think it's pretty common for many of us, that one thing is creating videos. We know we need to but we fear looking or sounding foolish. We worry about subpar quality or we're perfectionists and won't settle for anything less.

Look, you just have to get over all that and go shoot it. Don't worry about the camera or the lighting. Just get over all that and make it happen. It doesn't have to be a huge production -- make your content the star.

It really starts with knowing who you're talking to. When you have a clear understanding of who's watching then you'll find it much easier to make great videos. For me, when I'm shooting videos I'm talking to myself. I'm not putting on an act or a show. I'm just being me and by nature, that attract people that are more like me.

Video makes connections and builds trust. If you're not creating videos, you're missing out. If creating video is what's holding you back, it's also holding your business back. I promise, if you get over your hesitation and start creating videos you'll look back one day and attribute it to great success in your business and your brand.

So, what's holding you back? Comment below - maybe I can feature your questions in a future video.

Related: Getting Started With Videos & What Equipment to Use https://youtu.be/Td50683Q4gY

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars.

After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk   
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

How can you hit 40% net margins? What should retainer and project profitability be in order to reach that margin? There are 3 things you can do in order to hit that mark.

Brandon asked "One thing I don't see talked about enough is profit margin per project. I know we should aim for 40% net proft, what should we make per client?

For example, on at $10,000 per month retainer, how much do I need to keep?"

Great question!

In the example above of a $10,000 retainer, you'd automatically think you should be keeping $4,000 to be at 40%. That leaves $6,000 to run the account - but what you're forgetting about a few assumptions on other factors. There's 3 factors that roll into this, and those are:

1. Sales - assume 20%
2. Marketing - assume 10%
3. Operations (outside of managing the account/project) - assume 10%

What that really means is, on that $10,000 retainer example, you should not be spending over $2,000.

Some projects or retainers are not going hit that mark, and some are going to be more front loaded and perform even better. The key is to have your average net at 40%.

So, where's your profit margin? What do you need to start doing differently in order to improve profitability? Comment below and share your agency stories.

Have you checked out my book, "Accelerating Your Agency"? If not, head to www.JasonSwenk.com/Book so you can learn how to grow your agency FASTER!

Related: https://www.youtube.com/watch?v=QuNJ_BRKkdk

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars.

After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

How often do you get asked for references before a new client will sign on with your agency? In this video, I'll tell you how you should respond and why it's important NOT to give references to your prospects.

Look, if someone is asking for references that means there's still something they're uncertain about... And that means there's a hole in your sales process.

So if a prospect asks for references, you should counteract that by asking what they're unsure about. See what else you can clear up for them, instead of letting a reference or testimonial talk them into working with you. Giving references is actually hurting your agency business, and here's why...

The prospect will call your clients and basically waste their time. Also, the prospect will probably start asking questions specific to your process and that's your intellectual property - you don't want anyone giving that away for free!

So, when people ask for references, I tell them no. I answer all the rest of their questions and handle any objections they might still have. If, after more discussion, they still want references I tell them I'm probably not the right fit. I simply don't believe in references because I respect my clients time too much.

What you can also try instead is sharing case studies. And, its ok to be transparent and tell your prospects you want to share a case story instead of a reference because you don't want to waste your clients' time answering calls about you all the time. To be fair, it's not your client's job to sell you to your new prospects.

So, how do you handle the request for references? Comment below and tell me your strategy. I love hearing from you because your comments are my fuel!

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars.

After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

How can you WOW your customers and clients when they first start working with your agency? I'm going to tell you about a strategy I've been doing the past couple years that's making a great first impression on my new clients.

Whenever someone jumps into one of my online programs or becomes a member of my mastermind, I send them a personalized welcome video. You would be amazed at how simple and easy it is... and it makes an awesome first impression!

What this does, is solidifies their decision to work with you. When someone buys they immediately start to second guess their decision. So, you can use a video message to reassure them by telling them what to expect and how to be successful with what they've invested in.

The key is to make it personal, so I always make a custom video and use their first name. I like to use Loom at https://www.useloom.com/ (this is not an affiliate link), but there are several similar tools out there.

This one little touch will catch new clients off guard - in a good way!

What do you do WOW your clients? How to you impress them right away? Comment below and share your story.
=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 


JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.


Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 


DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/


SCHEDULE


MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience


Ask me A Question
http://jasonswenk.com/askswenk


Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com


Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk


Music by epidemicsound.com

I'm going to go over a strategy that has brought in over $250,000 in revenue within a couple months. It's something I've been doing for over a year and I shared this with my mastermind group in April 2017. We're crushing it with Facebook Messenger Bots. Here's how:

1. Change your contact page to engage via Facebook Messenger. If you have a typical "contact form" that means you're stuck relying on email communication. So if a prospect is checking out your site and has questions you're unable to engage right away. In most cases, they move onto your competition or the issue becomes less urgent. When you follow-up with an email they open rate is significantly lower that an instant message, like Facebook Messenger.

2. Don't try to trick anyone into thinking your Bot is a human. Be upfront that you are using the bot to help get them get answers right away. Most people don't mind a couple screening questions before they actually get to be in touch with a human. Think about what questions you always ask, or what criteria you like your prospects to meet then create your Bot questions based on those.

3. At some point, a human needs to take over and have a real chat. The beauty is that the open rate for Messenger is significantly higher than email. People are carrying their phones in their pockets 24/7 and they're looking at it all the time. Once you've connected (via Bot) in Messenger, you'll stay connected to them.

4. When I take over for my Bot, I like to send someone a quick voice message. It usually surprises them and it's much more personal. And isn't that the whole point?

So to recap, we're using a Messenger Bot to increase engagement and open rates. I'm letting the Bot do some of the screening work by letting them pick their own journey. Then I'm continuing the conversation as a real person, and usually with a my own voice (instead of text). Above all, I'm just helping people out.... and I'm seeing the results in sales revenue!

My Agency Owner Mastermind group members having been using this strategy for over a year. Maybe you should check it out....

**** EXCLUSIVE AGENCY OWNER MASTERMIND ****
Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?

Then you’re in luck! I created an innovative mentorship called Agency University.

Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Check out http://Agency.University to see if its the right fit for you.

===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

I want to go over a million dollar lesson and hopefully help you avoid making it. It's something every entrepreneur should be thinking about and mindful of as they navigate through their entrepreneurial journey.

I'm just returning from Durgango, CO (so there's lots of gratuitous shots in the video!) where I'm building a second home for my family. So it got me thinking about a friend and mentor who told me his million dollar lesson he learned.

He bought a condo in Florida as a second home for $500,000. They used it and loved it for many years, but eventually decided to sell it because it's value had increase by $1 million. When he decided to sell, they listed with one of the best agents in the area who had been selling lots of properties. However, they really negotiate the agent's commission down super low.

As months and months went by, his condo did not sell. This was in the end of 2007 and beginning of 2008.... they could not figure out why lots of other comparable condos were selling but not theirs.

Then the market crash of 2008 hit. Game over.

The lesson here is that negotiating down that commission fee cost them the sale of their condo and $1 million in profit.

The point is.... if you find someone who can do a service for you and they're the best, don't negotiate down. Value is value ~ and you get what you pay for!

So when you're looking at who can help you grow and scale your agency, you should look at who can help you get there the fastest and easiest. Not necessarily who's the cheapest. And conversely, you should get your clients to realize and understand the same.

Who can help you reach your goals? Who can get you there quicker? Even if it costs more; you can always make more money but you can't make more time.

Comment below and tell me how you've avoided the million dollar mistake. What are you going to do to reach your goals faster and easer?

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SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

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Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 


JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.


Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 


DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/


SCHEDULE


MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience


Ask me A Question
http://jasonswenk.com/askswenk


Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com


Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk


Music by epidemicsound.com

If you are wondering how you can get started with creating amazing videos on a consistent basis and the equipment I use... In this video, I'll tell you exactly what equipment you need to make professional looking videos.

I've had a lot of people complimenting my videos and asking how I make them. So, I made a video about making videos :)

If you have a lot of stuff in your mind and you're wanting to use those thoughts to help, educate and entertain people then this is the video for you. I've made over 1,000 videos in my lifetime - between personal, business and Jeep (hobby) videos.

Here's my steps and tips for making great videos.

1. Get thoughts on paper first. Figure out the story to tell in the video. And it's important to know who your audience is, so you know what story they want to hear. If your audience is too general, then your video won't make an impact because it's not for anyone specific.

2. Don't compare yourself to anyone else. You're not Casey Neistat or Gary Vaynerchuck. You do you. You can model other people, but be genuine and you're videos will be better for it.

3. Equipment - use what you've got at first. I used my iPhone and iPad with a good plug-in mic in the beginning. You also need good lighting.

As you getter better, you may want to invest more in equipment. Here's the current list of what I'm using:
camera: Canon DSLR T5-I
light: O-ring light
tripod: Joby gorillapod
mic: Rode mic (plug-in, not battery)
software: Final Cut Pro

4. What's the hook? What's the takeaway? Be clear upfront with this information so people can decided right away whether they want to watch or not.

5. After the intro, I like to throw in a bumper. This is to show some authority, so in my case it's some video of me on stage, speaking to clients, etc. This is just 6-seconds or so.

6. Edit in the breaks. When I edit I like to find places where there's a long pause, an "umm" or a stumble so I can get rid of those and create a hard break. These break grab attention and break up the monotony of a video.

7. Use some B-roll. If you don't know what B-roll is, it's the footage used while I'm narrating the scene. I have a monthly subscription to VideoBoss.com but you can use anything similar.

8. Add in music to underlay the sound and emotion for your video. I use Epidemic Sound, which is a legal way to play licensed music. Using the right music allows you to steer the viewers emotions and effect the mood of the story you're telling.

So, that's everything! What are you using to make your videos? Comment below and share your questions so I can help you make better videos.

DSLR Rodes shotgun microphone
https://www.amazon.com/dp/B00CAE8PM4?aaxitk=tZBh6DGmFHHa1eupekihpw&pd_rd_i=B00CAE8PM4&pf_rd_m=ATVPDKIKX0DER&pf_rd_p=3534726502&pf_rd_s=desktop-sx-top-slot&pf_rd_t=301&pf_rd_i=rode+microphone&hsa_cr_id=8446499670001

Tripod
https://www.amazon.com/GorillaPod-Flexible-Ballhead-Mirrorless-Cameras/dp/B002FGTWOC/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1525275740&sr=1-1-catcorr&keywords=joby+tripod

Ring Light
https://www.amazon.com/Fluorescent-Photographic-Photography-Relfector-Background/dp/B00XBPIB3E/ref=sr_1_24?s=electronics&ie=UTF8&qid=1525275768&sr=1-24&keywords=ring+light

Music for YouTube: http://epidemicsound.com

Stock video footage: https://www.videoblocks.com/

===========================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
===========================================

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.