Swenk Today: The Digital Marketing Agency Show

How can your marketing agency handle clients in multiple niches? Can your agency specialize in more than market segment? Or is this a distraction to your agency's focus?

You can have multiple niches IF you go about it the right way. You need an expert is EVERY market-area you want to dominate.

In this video, you can hear what I did with my agency by having Practice Directors to oversee each different niche. Figure out the model that works for you and your marketing agency. This works for vertical or horizontal niches - they become little "mini companies" inside your agency.

Taxes! Are you tired of paying a huge amount of taxes? They're part of agency life and as an agency owner it can be daunting. I had a great question come in about minimizing taxes and paying yourself, the owner. Here's what you can do to reduce the overwhelm...

Derek asked: "How should agency owners pay themselves? I'm trying to reduce the large amount of taxes I'm paying. My CPA said I should be paying myself less salary and take more in distributions through the business instead. I just want to do whatever is in the best interest of my personal and business finances. What do you think?"

Check out this video for my 2-cents, but also make sure you talk to your CPA or other certified expert to sure you're making informed decisions that are right for you and your business.

Here's the mistake a lot of digital agency owners make that prevents or impedes agency growth... They look for new opportunities and pull the trigger on them too quick.

It's that "shiny red ball syndrome" that gets us entrepreneurs every time. If you don't have the right agency systems in place, you really shouldn't look into other opportunities like SaaS or partnerships. Because, what ends up happening is that one thing or the other suffers from lack of time, attention and focus.

The lesson here: get really great at one thing first, then move on to master something else.

Follow my entrepreneurial journey here. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq8hHniuKqjQ2BgP4yOA-OI

Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. You comments are why I do this, so please take a second and say hello.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download...

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk

Podcast Thursday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk

Should your digital agency clients expect a guarantee? It's never worked out for me and here's why:

If someone is expecting a "money-back guarantee" then they're also expecting failure. That type of client is a total time waster! A guarantee might make your client feel all warm and fuzzy, but it changes their perspective. Rather than looking for the positive outcomes, they're going to focus on the negative.

Bottom line: offering a guarantee attracts the wrong clients to your digital agency.

In order to grow and scale your marketing agency, steer clear of guarantee-seeking agency clients.

Follow my entrepreneurial journey here. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq8hHniuKqjQ2BgP4yOA-OI

Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. You comments are why I do this, so please take a second and say hello below.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE:

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk

Podcast Thursday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk

Most people going into the new year are going to set goals, and never really put a plan in place or at least a process to measure it.

They are going to go through the year and be reactive, and if you do this you are missing out on probably 75% of your opportunity.

When you put together a plan you want to start with the biggest impact item first, and then say no to the smaller ones.

Most people want to knock out the smaller ones first, so they feel like they accomplished more. But you need to develop a strategy for accomplishing the big impact item, then tactics to the strategy.

You should also break up your yearly goals into 90 day goals, so you don’t get all the way through the year, and can’t make any adjustments.

- Some of our big goals this year is to launch a our book.
- Get our message out on more platforms like Alexa.
- To double the revenue and maintain the profitability.

Which brings me to another point. Stop setting only gross revenue goals. They do not mean anything. I see too many businesses that are so proud of gross revenue, and then I ask them what their net profit is, and they don’t know. Then when they look it up, it is something like 10-15% which is not good for the service based world.

So what I want you to do this week is to spend some time on your yearly goals, break them down into 90 day goals, focus on the biggest impact items, and then develop strategies and tactics to accomplish them. Also don’t forget to measure!

Follow my entrepreneurial journey here. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq8hHniuKqjQ2BgP4yOA-OI

Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. You comments are why I do this, so please take a second and say hello.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Thursday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk

What I learned about VLOGGING in season #1. Here are my top 10 tips about VLOGGING:

1. Just start
2. Don’t try to be someone else. Be yourself
3. Don’t create an episode that doesn’t offer any value or entertainment if you are trying to build a following on business
4. Don’t worry about the number
5. Don’t have a long intro
6. Start out your VLOG with something catchy
7. Know your audience
8. Consistent
9. Adapt
10. Don’t be perfect

I remember self sabotaging our sales, because I did not feel confident that our team could deliver. At the end of the day, what you sale is a representative of you, and I didn’t want people to think bad about me or the company.

Here’s a conversation I had with a client about what to do when this happens.

Would you like to discover how the powerful Agency Playbook™ Framework has helped agencies like yours QUADRUPLE in revenue

http://jasonswenk.com/playbook

Just because you had a bad day, doesn’t mean you should quit today. What you need is the right foundation systems to help you be successful.

The foundational systems which are the difference between success and failure are … Mindset, preparation, the plan, and building upon other’s success.

When you feel like quitting. Don’t quit today. Quit tomorrow. Wake up in a new day, and have small wins, and then decide if you want to keep at it.

Tired of being restricted in the career path that you’re on? Maybe you are an existing agency owner under $300k who is struggling to scale, or someone who would like to start an agency and leave their 9 to 5 job. Or, maybe you would like to transition from a being a solopreneur or freelancer doing everything yourself, to a scalable business. Then this might be the program for you.

http://jasonswenk.com/jumpstart

Slicing off part of your core offering, could be the difference between getting the door slammed in your face, or getting your foot in the door and winning the ideal client.

In this episode, I will show you my response to one of my clients who is trying to fine tune their offering.

Tired of being restricted in the career path that you’re on? Maybe you are an existing agency owner under $300k who is struggling to scale, or someone who would like to start an agency and leave their 9 to 5 job. Or, maybe you would like to transition from a being a solopreneur or freelancer doing everything yourself, to a scalable business. Then this might be the program for you.
http://jasonswenk.com/jumpstart

We have all wasted time with the wrong prospect, and if we would have asked the right questions in the first 10 minutes, we could have avoided wasting time with them. In this episode, I will walk you through my advise to one of my members on what questions they need to answer.

Tired of being restricted in the career path that you’re on? Maybe you are an existing agency owner under $300k who is struggling to scale, or someone who would like to start an agency and leave their 9 to 5 job. Or, maybe you would like to transition from a being a solopreneur or freelancer doing everything yourself, to a scalable business. Then this might be the program for you.
http://jasonswenk.com/jumpstart