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Is your agency business starting to plateau or even have a backslide? Are you second-guessing yourself? Are you worried this is where your agency is going to peak? These thoughts can be scary but in this video, I'm going to talk about what you can do.
Look, having these doubts and worries are totally normal. Many entrepreneurs go through these same fears. You're not alone!
If you're not growing as fast as you once did, you might have to reassess your systems. It's like climbing a mountain. When you are climbing up the elevation is so steep that it becomes difficult or even dangerous. As an alternative, you can walk on the plateau awhile or even backtrack your steps in order to get in a better position where the elevation isn't quite as steep. Sometimes it requires a switchback, right? Sometimes you have to go back east even though the final destination is west.
Look at your low-hanging fruit. Look at your positioning. Look at what you've been taking for granted and figure out what can be refreshed or updated. What got you where you're at now may not be what's going to get you to the next level.
Don't freak out -- take action! Relook at your business and see what you can do to refresh and stay relevant.
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
Related:
https://youtu.be/pAlJlLFv2Dc
https://youtu.be/gZqQVZheLPk
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
Are you running your agency with broken parts? I know many of us are thrown into agency life without structure or systems in place. It's a lot like riding a mountain bike without a seat. (Yes, I actually saw someone doing this!) In this video, I'm going to talk about what it means to "ride without a seat" in your agency and how it's hurting your growth.
Many of us are accidental agency owners, right? You knew how to do something cool and people were willing to pay you for it. So, you started an agency and were forced to become reactionary to everything being thrown at you. That's like riding a bike without a seat -- you are forced to pedal and you can never just sit down and coast.
So, I actually saw a guy riding a mountain bike without a seat. And what I noticed was that his seat was actually broken and he had is strapped to wear the water bottle belongs. But rather than walking the bike back or leave it on the trail, he rode it without the seat even though it would be uncomfortable.
It's kind of like running an agency when you start thinking about strategies or new systems to implement, you're not going to abandon your agency - you're going to ride without a seat for awhile. It might be uncomfortable but it gets the job done.
Look, I ride my mountain bike all the time and sitting down has to be part of it. When I'm going uphill I sit and downhill, I stand. Sometimes you have to sit... so you can't operate properly without a seat!
I talk with a ton of agency owners and when they take the time to work on the foundations and gain clarity they think they need to start over or abandon their broken bike. You can always fix! Just keep riding!
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
Related:
https://youtu.be/8Fw_GseAsiQ
https://youtu.be/gZqQVZheLPk
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
Are you the leader or the a$$hole? I heard an analogy recently that made me think of how some people are running their agency and I'm going to share it in this video. Think about monkeys climbing up a rope...
Now, if you're a monkey on the rope and you're in the lead, when you look down all you see are smiling monkey faces. However, if you aren't the leader, when you look up all you see are a$$holes! Hilarious, right?
When I heard this analogy I thought it was funny. But it made me think about how to fix the problem. See, all you have to do it tighten up the slack on the rope. Most leaders have everyone looking up at them waiting to be told the next move. But, if you tighten up the slack on the rope no one is waiting to make a move. There isn't a leader dictating all the moves.
When your team (the rest of the monkeys :) is clear on the goals and vision, they don't need the head monkey (that's you :) telling them what to do.
If you feel like your team can't or won't make decisions without you, then this might be the issue at your agency. You have to empower your team to make decisions based on what's best for the business. And the only way to do that is by communicating the core values and vision of the agency. When your team understands and believes in these principle foundations of the business then no one is stuck looking at a$$holes, right? :)
Related:
https://youtu.be/xADZUeqbXAI
https://youtu.be/g0DM8F-DCfM
https://youtu.be/g0DM8F-DCfM
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
Do you avoid confrontation? Do you run from conflicts at your agency? Yes, most of us do. But if you're like the company I'm about to describe it could be costing you a ton of money and business. In this video, I'll demonstrate why you need to force yourself to address conflicts head-on.
Listen, if you have a team member or a client that you would be happy to lose then you're avoiding confrontation. I was talking to a friend who was telling me about a $250-million-dollar manufacturing company that was avoiding confrontation by not getting rid of an employee. As a result, their customers were leaving and they realize it was costing them $250,000 per quarter. (YIKES!) in order to avoid confrontation.
Even I struggle with confrontation but at the end of the day, I force myself to handle it because it's what's best for my business. Recently, I had to get rid of a member of our mastermind group. This person just wasn't the right fit - even though he was paying his monthly membership fee - I knew, in the long run, it would ruin the vibe of the mastermind. This person didn't fit in the culture and didn't have the same core values. I had to confront the issue before it cost me stress and the loss of other client-members.
Related:
https://youtu.be/xADZUeqbXAI
https://youtu.be/g0DM8F-DCfM
https://youtu.be/g0DM8F-DCfM
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
Are you creating content with the intent to sell? What about your funnels? Are giving your audience your best stuff or are you just selling? In this video, I'm going to talk about committing to your audience
I started this business to create a resource I wish I had when I was growing my digital agency. And I was recently inspired by a Gary Vee video I watched because he called me out on my sh*t. (Video here: https://youtu.be/gsy7nBTpRZo)
See Gary's point is that there are 2 winners to every funnel: the scammers/fakers trying to trick us and the people who give away everything and expect nothing in return. Now, I've always leaned more towards the giving (I am not a scammer - I'm as genuine as they come :) but honestly, I don't feel as though I've been 100% giver.
When I reflect back on my business growth, the #1 strategy that has grown my current business is podcasting. (If you aren't listening, check out Smart Agency Masterclass). The podcast is a free resource that educates and entertains my audience, yet over the past 5 years, it's brought me a tremendous amount of business. Why? Because it's 100% helpful.
If your strategy, your funnels, your hard sells aren't working the way you want them to then take a look at your intention. If you're not 100% giving that's OK. What can you adjust in order to get yourself there?
Related:
https://youtu.be/_oWnwcL78l4
https://youtu.be/CinsLb6N2jg
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
This is goodbye. That's right, I'm saying farewell. (For now, that is :) It will probably come as no surprise to many of you that I've been building a house in Durango, CO for the last few months. And the goal was always to take off Summer 2019 to be there with my family to enjoy Colorado. So this is goodbye and see you later.
Do you wish you could take an entire summer off? You can! But only when you get yourself out of the day to day operations and establish yourself as the agency CEO. Let your team do the client-facing work, sales, and deliverables. And transition yourself from agency owner to agency CEO.
As a CEO, you have 5 primary roles, which are:
1. Set the vision and communicate it to your team. Who are you going after? What's your "why"? What are your core services? Give your team the ammunition they need to execute on your behalf. They can do that if they understand the vision.
2. Be the face of the agency. Your prospects need to associate your brand with a personality. That's the best way to grow your agency. It's got to be you - not an employee. It must be tied to the owner.
3. Coach and mentor leadership team only. Don't have everyone reporting to you and relying on you for mentorship. When you just mentor your leadership team you can empower them to successfully mentor the layer(s) beneath them.
4. Understand the financials. Know where your financial opportunities exist and have a handle on NET profit rather than just gross revenue. Gross doesn't mean anything if your profitability is out of whack.
5. Assist sales. You should not be doing all the sales, but you can add color to key sales conversations. Let your sales team set things up and get all the people in the room. You just add a little flavor by being there.
Now, when you have all this in place and you're only operating these 5 roles you too can take off big chunks of time. Your sales pipeline won't dry up and your team will be able to make decisions without you. Sounds dreamy, right? I'll be honest when you reach this point it might actually feel depressing that people don't need you as much as they used to be. But trust me, this is a good thing!
Will you miss me this summer? I'm still working with my 1-on-1 clients and mastermind groups. Check it out: http://DigitalAgencyElite.com
In the meantime, comment below and tell me what changes you can make in order to transition from agency owner to agency CEO?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
If your digital agency is under $500,000 in revenue, here are the mistakes you're probably making that are holding you back. I worked with tons of agencies big and small. And, of the smaller ones, I'm seeing three common mistakes they're making consistently that is stunting the agency's growth.
1- Not charging enough.
Most agencies don't fully understand the value of the service they're providing their clients and are undercharging what they're worth. First, get a full understanding of the value you're bringing your clients. It should be 10X of what you're charging. I'll bet with certainty that once you're aware of your value you'll discover you need to raise prices. Not for the existing clients right away, but for new clients, you need to increase your pricing. Over time, there will be a big discrepancy between the "old client pricing" and the "new client pricing." But, you'll have so many new clients, you won't care if you lose a couple of the old ones by increasing their prices.
2- Not hiring a project manager at the right time.
When you're first starting out, it's natural for the owner to wear many hats. You're making good money but you're stuck doing everything. And if you're doing everything then you cannot focus on growing the business, so you're feeling a lot of ebbs and flows. When you're focused on new business, your pipeline is full. Then you have to focus on delivery for the new business and your pipeline suffers. You're on a constant roller coaster. Look for the right PM and higher then early they can manage projects and YOU can focus on growing the business, filling the pipeline, building strategic partnerships... everything except direct client work.
3- Not being patient.
We all want things right away and everyone's looking for a silver bullet. But, you have to be consistent and patient. It takes tons of hard work and plenty of time to build a successful business. Overnight success just isn't possible. So have patience and give yourself the time to be focused and clear the directions you're taking the business.
If you want to know more about growing a successful agency, make sure you check out The Agency Playbook (http://theagencyplaybook.com) where I give you the 8 Systems you need for growing and scaling a successful digital agency.
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
Do you think you're the best in the world? You should! You've got to believe in yourself because if you don't know one else will!
Now, I don't want this to sound cocky because I am a very humble person myself. But I do think that you have to start out believing you're the best. And communicate that to the rest of the world so they can think the same thing.
"Good enough" is not a strategy. You have to believe you're the best in order to actually achieve that status. I really do think I'm the best agency advisor out there. Sure, there are lots of options but I have an edge over the others. So, that's what makes me the best. If I don't believe that then why would my clients and prospects?
I know I'm not actually the best fit for everyone. There are agencies that I can't help. But I need to continue to believe in order to make it true. If you believe you're the best in your particular market or niche be proud of it!
Do you truly want to be the best?
Are you the best?
How can you be the best?
What can you do to be the best?
Once you've got all that nailed down, then SHOUT IT OUT! Communicate it proudly and speak it into existence.
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need? I'm the BEST at offering advice for you! :)
=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
I quit and I want you to quit too. I also want you to teach your team to quit too. I know it sounds crazy. But I QUIT.
OK, OK... I am not actually going "quit" - allow me to explain. In order to be the best and accomplish everything you want to do, you can't do everything. So the one thing you need to quit and teach your team to quit, is doing everything. I want you to QUIT DOING EVERYTHING. And teach your team to quit doing everything too.
In order to achieve your goals, you need complete clarity and focus. However, if you're scrambling to do everything you're not focused and you can't do the really important things well.
I remember when I was running my agency, I was doing design, project management, sales, client retention, finances, invoicing, and more. In order to grow the agency I had to QUIT doing all that and gain clarity on where to focus my time and attention.
Referenced in the video: "Great leaders teach people to quit" article: https://www.linkedin.com/pulse/great-leaders-create-culture-quitters-patrick-leddin-ph-d-pmp
The other thing you need to QUIT, is quit trying to control everything. You can't be the superhero who's the best at everything. Surround yourself with people who are better than you at certain tasks. So figure out how to relinquish control to them and let them be the rockstar.
I hear all the time, "I don't have enough time" but it's because you need to quit. Quit doing everything!
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need? Helping agency owners is the one thing I won't QUIT! :)
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SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
What are the three things you need in order to be successful? I just had a lot of my mastermind members come to a live workshop and retreat and here's one big takeaway from it that I think everyone can benefit from.
We spent two days going over everyone's biggest challenges, their goals, and what's working for them in their agency. One big obstacle for many of the members is the "shiny object syndrome" whether it's new services to offer or new strategies to apply in their agency. The problem with it is that it pulls you away from the things that matter most. My advice to them was that you have to be consistent and play the long game.
Last week marks my 5th year in this business. I love doing what I do! And, I appreciate the community of viewers, listeners, followers, former/present clients that allow me this opportunity. But also, this means that my podcast is also five years old. When I look back at the success of my current business the #1 biggest contributor is the Smart Agency Master Class podcast.
At first, very few people were actually listening to my podcast. Yet with persistence, my audience grew, and business eventually took off. That's what I want for you and your business. Sure you can implement a "quick, silver bullet" tactic and you might see a spike in your business. But if it's not a long term strategy with consistency, you won't have long term, consistent growth.
You have to start with clarity and goals. You need to know exactly who your market is and who you're serving. When those things are missing, you just say "yes" to everything with impedes your agency growth.
That's why the 3 biggest things you need to grow your agency are: Clarity, Goals, and Consistency.
I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
http://jasonswenk.com/askswenk
Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com
Follow me here:
Website: http://jasonswenk.com
Podcast: http://smartagencymasterclass.com
Facebook: http://www.facebook.com/jasonswenk
Twitter: https://twitter.com/jswenk
Instagram: https://www.instagram.com/jswenk
Linkedin: https://www.linkedin.com/in/jasonswenk
Medium: https://medium.com/@jswenk/
Soundcloud: https://soundcloud.com/jasonswenk
Music by epidemicsound.com
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