Swenk Today: The Digital Marketing Agency Show

What do you believe? What does your agency believe? How does all that affect your growth, scalability, and the way people talk about your brand? In this video, I'll talk all about how your outward image affects your ability to grow and work with your ideal clients.

So, Gillette came out with a new commercial recently and there's been a ton of talk about it - positive and negative. Whether it's a publicity stunt or a real statement of their core values, I think there's a lot we can learn.

If you're not familiar with the commercial, check it out here: https://youtu.be/koPmuEyP3a0 Gillette has taken a stand on the "Me Too" movement and used it to spin their 30-year-old tagline "The best a man can get" into "The best a man can BE."

It reminds me of the spot Nike did awhile back with Colin Kaepernick (https://www.youtube.com/watch?v=Fq2CvmgoO7I) standing up against social injustice. Nike took a stand, got people talking, and sales have skyrocketed.

A lot of people are criticizing Nike and Gillette for taking a stand and speaking out. I won't tell you where my opinions lie on these topics, but there is a lesson to be learned. Whether you agree or disagree - they got us talking. Good or bad, we're talking about Nike and Gillette.

We believe that with the right processes and systems, you can grow and scale your agency to whatever size you'd like. But we also believe that you have to know where you're going by having clarity on what you want for your agency. That's why we're always creating content around these topics and that's our "WHY".

So, our followers know our why and know what we stand for. And if we take a stand on something that turns people away then those aren't the people we wanted anyway. Look, your agency isn't for everyone. You cannot help everyone so it's better that you focus your time, energy, and resources on the ones you actually can help.

When you take on just the right clients that believe what you believe in. They'll pay you what you're worth and it'll be amazing for growth. Take a stance, figure out where you're going, why you're doing it and what you believe in.

Don't be afraid to stay true to yourself and believe in it. Don't let the internet trolls and nay-sayers scare you. Just go ahead and Swenk it!

So what do you stand for? What does your agency believe in? Comment below and tell me. Your comments are why I do this.

----- EXCLUSIVE AGENCY OWNER MASTERMIND -----
Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?

Then you’re in luck! I created an innovative mentorship called Agency University Mastermind.

Check out http://Agency.University to see if its the right fit for you.

=======================================================

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Why do the same people keep winning? What are they doing that most others are not doing? In this episode, we'll talk about what the winners are doing and how you can do it in order to WIN MORE!

I just watched the Alabama v. Clemson in the College Football National Championship playoff game. And most of you probably know it was a major upset. Alabama was favored to win and Clemson just crushed them with a score of 44 - 16.

As I watched the postgame interview with the coaches, I thought there was some great insight that could also be applied to business, as well.

First, Alabama has been to the playoffs 7 times in 8 years and won 5 times. Everyone thought this year was going to be another win.

In his interview, though, Head Coach Nick Saban said they did 3 things wrong and he takes responsibility for all of them. He also said you learn more from your losses and you have to learn how to lose in order to appreciate winning.

Winners keep winning because they take responsibility for the losses. The even expect loss in order to get better, improve and eventually win. As CEO, if you put the wrong person in the wrong seat at your agency you need to take responsibility for their mistakes. The team's losses are your responsibility.

Then, when asked about his surprising win, the Clemson Head Coach Dabo Swinney said all really did was get a great group of college men together and got them all to believe in one common goal.

As the CEO you need to determine the vision and communicate it to your team. You need to rally them together and make them believe in the agency's vision so you can achieve your common goals.

This is why in the Agency Playbook, the first system is CLARITY. You can't take your agency where you want it to go if you don't have the clarity.

Bottom line -- your team needs you to be Alabama AND Clemson... First, learn from your failures and use them to keep going. Second, define the vision and get the team on board with achieving it.

I'd love to hear your comments about this video, about agency business or even about college football! Comment below!

----- EXCLUSIVE AGENCY OWNER MASTERMIND -----
Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?

Then you’re in luck! I created an innovative mentorship called Agency University Mastermind.

Check out http://Agency.University to see if its the right fit for you.

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Do you keep bringing in revenue, but barely breaking even? It might boil down to a net profit an issue. In this video, I'll tell you two ways to improve your agency's bottom line.

I was coaching one of my private clients, the owner of a multi-million dollar agency. He said he just landed a $40,000 per month retainer client, but his Operations Director says they're barely breaking even....
Wait. What????

After asking some questions, I told him the problem is two-fold. Their delivery and pricing are off and both those are affecting net profit. Here's why:

1. Delivery -- the team is doing way too much. They have good relationships with their clients and want to do an amazing job. However, they're OVER-delivering and that is eating into the profit margin.

To fix this issue they need better processes and systems. Explain to the team the need to be efficient and even incentivize them to do so. Develop and implement Standard Operating Procedures (SOP's) that aid in efficiency and curb over-delivery.

2. Pricing -- The owner is developing pricing and that's a mistake. You need someone who's hands-on with operations and understands all that goes into each project and client relationship.

To fix this, assign someone else to create pricing based on past projects based on the margins on those projects. Pricing should not be just based on what the client is willing to pay. Instead, learn from past projects and bake in the proper margins so you're more profitable.

Two ways to get more profitable: charge more or get more efficient. It's easy to get distracted by a big project or a big retainer. You're so excited by the paycheck and you want to keep the client happy, so you end up doing too much. It's not efficient and it's crushing your profits, sometimes over-delivery can even make you lose money.

Please comment below and let me know what challenges and struggles you're facing. Maybe we'll feature your questions on one of our shows.

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Don't you hate it when you're doing an amazing job for a client and they still terminate the relationship? Ugh. It sucks! In this video, I'll go over what you can do when this happens and how to prevent it from happening ever again.

So, let's say everything is going smoothly with a client. You're sharing metrics with them and everything is headed in the right direction. Then one day, you get a call and they say they're leaving you.... You're understandably puzzled, but it's because they don't' understand your value.

In our recent survey, more than 80% of you said don't think your clients know your agency's value.

The key is to benchmark in every conversation. Clients tend to forget where they were and then fail to recognize what you've done for them.

So, train your team to include these 4 things in their client interactions:

1. Remind the client where they were before they started working with you. This is important to establish at the beginning of the relationship.

2. Using their own metrics, have the client tell you where they are now that you're working together.

3. Communicate the plan and let the client know where they are headed. Remember, marketing is foreign to them so you need to constantly explain the progress.

4. Allow the client to determine their ROI by telling you what a lead is worth to them. Then review the numbers with them every time. If there's a dip in metrics, explain how you'll adjust things to fix it.

If you want to keep more of your clients, make sure you incorporate these 4 things into every conversation. That way you can continue to grow and scale your agency.

Please comment below and let me know what challenges and struggles you're facing. Maybe we'll feature your questions on one of our shows.

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

I know when you're seeking business advice, it's really easy to learn about the success of others; but no one really talks much about failure. A lot of people don't know I actually had some other businesses that have FAILED ever since I sold my agency. People think I've just jumped from one successful business to another. Not the case...

In 1999, I became an accidental agency owner, like many of you. I was a solopreneur creating websites and DBA Swenk Technologies. That led me to the opportunity to get involved in a lot of other businesses.

I owned 1031 Exchange along with a lawyer and an accountant. It failed.

In 2000, I was involved with MiTowne which was social network for finding service providers in your local area. It failed. BUT...

That's how I met my (future) business partner. He and I merged our businesses to create Solar Velocity, the digital agency. It was mega successful.

Look, you're going to have some failures but they will lead you to success. Don't give up!

Fast forward 12 years when we sold Solar Velocity and I was trying to figure out what's next for me. I figured the money is at the product level, so I created a new company and a product.

So I created Super Dog Apps and developed an app for journaling your daily meals. I hated it and it failed.

Then...

One of my former agency competitors came to me for some advice. Since they were no longer competition I was glad to help. I fell into the role of helping other agencies and eventually, it turned into 5 years of JasonSwenk.com becoming the #1 resource for digital agency owners.

Now, this business has branched out into others... including Sales Pipeline Accelerator, as well as a few others in the idea stage.

Look, it's easy to compare yourself to others and feel inferior. Especially when everyone just their wins and successes out there. I am telling you, I have failed at more business that I've succeeded at!

You'll never fail -- you'll only learn or succeed. So tell me... what are you working on now? What's NOT working? Comment below.

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

Happy holidays from JasonSwenk.com and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you do ~ we hope this helps you get through it.

12 STRESSFUL DAYS OF WORKING ON THE WRONG CLIENT PROJECT...

On the first day of the project, my bad client gave to me,
A terrible deadline for me

On the second day of the project, my bad client gave to me,
2 more excuses,

On the third day of the project, my bad client gave to me,
3 contacts’ emails,

On the fourth day of the project, my bad client gave to me,
Four 404 errors

On the fifth day of the project, my bad client gave to me,
F-i-v-e W-o-r-d-p-r-e-s-s T-h-e-m-e-s,

On the sixth day of the project, my bad client gave to me,
6 Salesforce plugins,

On the seventh day of the project, my bad client gave to me,
7 moving deadlines,

On the eighth day of the project, my bad client gave to me,
8 automations,

On the ninth day of the project, my bad client gave to me,
9 rounds of revisions,

On the tenth day of the project, my bad client gave to me,
10 Twitter followers,

On the eleventh day of the project, my bad client gave to me,
11 annoying emails,

On the twelfth day of the project, my bad client gave to me,
12 shareholders screaming.

When was the last time you fired a client? It's almost the end of the year and this is a good time to take stock in your clients... and possibly even get rid of some of the misfits. At the end of the year, we usually take a look at our goals and see where we've landed for the year. We start thinking that we need to take on more clients in order to do better, but that's not exactly the best way to grow. Allow me to explain....

There are actually 2 ways to grow and scale your agency. You can scale by doing more work, or by increasing what you charge.

Now, I know you're really wondering, how do I convince my existing clients to pay a significant increase? Well, a lot of them won't so assume half of them will leave. (And that's probably the reason why you haven't yet raised your prices.) The thing is, you have to know not all the clients you have are the perfect ones for you.

So - do a client audit. Be honest, and ask yourself:
- which clients are getting the biggest value?
- which clients are the easiest to work with?
- which clients have the biggest opportunities?
- which clients are we losing money on?

The thing is, there's a huge opportunity cost. So if you're working with the wrong clients, you're sacrificing major opportunity cost. They are costing you on the opportunity to work with the right clients. These wrong clients are draining your resources, your time, and your energy as well as bringing your team down with them. Those are the CLIENTS TO FIRE!

So, right now I want you to do a client audit and start getting rid of the clients that aren't making you money. Then come up with a plan for the ones that are barely making you money. How can you improve this situation and make it work in your favor?

Look, not all the client you have now are the right fit for your agency. There are times when your agency grows at a different pace than your clients and you may need to cut some clients loose.

Comment below and tell me where your agency is at... do you have clients you need to fire?
=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP

=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 


JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have. 


SCHEDULE

TUES & THUR VLOG #SwenkToday
Q&A from my digital agency audience


Ask me A Question
http://jasonswenk.com/askswenk


Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com


Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk


Music by epidemicsound.com

VaynerMedia is one of the biggest and best agencies out there now, and it isn't profitable; Gary Vaynerchuck even said it himself! But that's by design... and here's why.

Now, I'm a huge fan of Gary Vee so this is not a personal attack. Actually, I was watching a video where he is talking about top line revenue and why his agency is more focused on that instead of the bottom line (profit).

It's all about Gary's long-term vision and goals for his agency. He uses his agency to learn the industry and experiment in marketing. So, that way when he's able to buy other businesses/investments he can turn his marketing machine on them to turn those profitable. That's Gary's long-term vision and why he's not concerned with bottom line profitability.

It's the same as me, building my personal brand at JasonSwenk.com. I'll never sell the personal brand, but I can use my learnings to build other companies. I'm thinking about it with the long term in mind.

Look at Amazon -- they are not thinking about the short term for the shareholder, they think long-term growth strategy and what's next. I will always bet on Jeff Bezos' success because he's got that mentality.

Think long term and think about profit...

I had Mike Michalowicz on my podcast (check it out: https://jasonswenk.com/constantly-working/) and his book Profit First is all about paying your self first. We are taught in business that we take income minus expenses and what's left is profit, but Mike believes in paying yourself first. That's what I want for you guys... long term goals and profitability.

What's your long-term vision? What numbers do you look at when you're considering your agency's growth? Comment below!

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have. 

SCHEDULE

TUES/THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

What can you do when the prospect wants to negotiate price with you? In this video, I'll tell you how to respond and why it's important not to negotiate price.

When a prospect tells you they don't have enough budget to do the work, do not negotiate your price. If you set the precedent that your work can be discounted, they will treat you as such. And when the time comes that they can afford your higher rates they won't give you the work, they'll move on to another agency that charges higher rates. Your pricing and your (lack of) willingness to negotiate sets a perception of value.

Bottom line, this type of prospect is a bargain hunter. If you do come down on price, they'll second guess themselves and wonder if they could've gotten you to come down even farther on price.

A lot of agencies need to realize that you're not right for everyone and that it's OK to turn away prospects. The right prospects are able to pay you what you're worth right off the bat.

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SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have. 

SCHEDULE

TUES/THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

We are all feeling information overload, but where do you seek agency advice? Is your source trustworthy and credible? We're drowning in information (Facebook, LinkedIn, YouTube, blogs, podcasts) but we are starving for the right knowledge.

What I'm seeing is a lot of companies put out advice without having the experience to offer such advice. So think about the advice you're getting, consider the source first before you go execute on it.

For example, I see this a lot of time with technology companies that want to attract agencies. What they should do is create content around how agencies could use their tool better with their business or their clients. Instead, what they are doing is advising agencies on how to run, grow or scale an agency. here's the problem -- they don't have the experience running, growing and scaling an agency.

So, be aware that this is happening... be careful of the advice you take and who you're taking it from. Do they have experience? Do they have success stories to back up their advice? Think about it first.

A lot of agency owners tell me there's too much content out there and they don't know what to believe. My advice is to do your homework on the source and then decide whether it's something to execute for your business.

Comment below and tell me about your agency's challenges and struggles... I promise I'm a credible source :)

=======================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com