Swipe Up

This week the boys talk about Instagram accounts they've each been growing on the DL from scratch and the strategies they've used to already gain thousands of followers.  Jordan discusses his page with over 3,100 followers called @starwarshyperspace and how he used follow-unfollow to get to 500 followers and then the strategies (hashtags, niche content and formatting) to grow to over 2,500 in just a few weeks.   Tyler talks about a page he just started earlier this month called @micdupplayers, and how he's used follow unfollow to surpass 1,000 followers in just over 2 weeks and how he's using data from the page to fuel and project his growth.

This week, the boys talk about working as social media managers:  1. How to get inbound leads 2. Setting reasonable expectations with a client 3. To schedule content or not to schedule content 4. The battle over autonomy and control of an account 5. Simple for elevating the brand in the first day

We dig into the archives and look at the good, the bad and the ugly of our own work. 

This week, the boys have a GUEST!  

We're joined by Tik Tok Expert - Trent Daniel Anderson!  

We have been obsessed with Tik Tok these last 2 weeks (see our 2 most recent episodes on the platform) and we're stoked to have someone on who actually knows what they're doing.  

Trent and his wife Sarah have grown their travel page to 282k+ followers & 10M+ likes. We tap into:  

(1) The stigma of creating on Tik Tok 

(2) The timeline of Trent's account 

(3) The evolution of content on the platform 

(4) How much money can you make 

(5) The value of a Tik Tok following + So much more!

Chris Hau Video: (https://youtu.be/V14SSbJ3zAk) This week the boys break down their results from a week of creating on Tik Tok. That's it, that's the whole thing. Take a listen, sit and watch and see if inspiration strikes YOU.

This week, the boys break down Tik Tok:  (1) People's social media consumption habits & screen time (2) How people are using Tik Tok (hint, it's a lot) (3) Tik Tok isn't made for us, it's made for everyone ... or at least for the South Asian Pacific (4) How to go viral (a definitive answer)  (5) Some helpful tips from your friendly neighborhood Jordan   We're also doing a challenge this week to see who can go MORE viral on Tik Tok... follow our progress on the app (@JordanLundell // @TylerMWebb)  We'll break down the results next week!

Tik Tok Research Document

This week the boys break down their favorite tools and resources (mostly free, some paid) for creating and posting content. Check them all out:

(1) Video: Adobe Rush, Keynote, Splice

(2) Graphics: Canva, Mojo, Pinrest, Lightroom

(3) Posting: Hootsuite, Later, Apps4LifeHost

(4) Extras: Socialblade

This week the boys talk HASHTAGS...  (1) What are hashtags even used for? (2) But I thought hashtags were dead? (3) Ok but then how do I pick hashtags? (4) Are all hashtags the same? (5) Jordan has a Star Wars Instagram account that's blowing up

This week on Swipe Up, the boys:

(1) Adapting your content for new aspect ratios

(2) The “Wild West” of vertical video

(3) An unsolicited tangent on thumbnails

(4) Tyler is addicted to relaying everything back to “levels of engagement”

This week on Swipe Up, the boys:  (1) Talk about creating content for social and differentiating based on humor, flashiness, uniqueness and education  (2) Engaging viewers of content on multiple levels  (3) Posting content with multiple levels for engagement (how-to) (4) The value of allowing people to not watch the whole video