You just started a new Instagram page, or worse yet, you already have one but the engagement rate has been $h*t lately and you're losing followers...

Sound familiar?

I'm breaking down 3 ways for you to reverse course or start fresh and see a meaningful increase in your metrics!

I'm quite literally doing the same thing with one of my pages as we speak, so trust me when I say... this works.

This isn't clickbait... this actually happened to me.

In fact, there have been a lot of crappy things that have happened to me over the past couple of years that I haven't really shared. 

Whether it be for fear of embarrassment or professional compartmentalization ... I've had my share of screw-ups and failures. But I want to share (almost) all of them now.  Looking back on these things now, they're just dots on a map that have gotten me to where I am now. 

Cheesy? 

Sure, but I love being able to string together all the lessons I've learned in an attempt to reverse engineer how I got where I am today.

It may sound like hyperbole, but I honestly believe that the social media strategies and formats that you see being incorporated by many traditional brands and accounts are influenced by what theme pages are doing on social media.

Think about the Tweet-meme style format, the use of things like engagement groups, or even speaking in the first person... you can trace them all back to theme pages.

So I posit that if these sorts of theme pages have already been driving the strategies many of us social media managers incorporate, why not look to them constantly to see what new things they’re testing out.

Or better yet, why not act in a similar way they do (at least as it pertains to TOF content).

I go over all this and more in this week’s episode! Available now wherever you get your podcasts!

This is probably the most common question I get asked... and understandably so.

With new platforms coming out seemingly every day, it's hard to know which are worth your time.

For me it comes down to one simple litmus test:

Does the platform provide new or small users with the chance to reach fresh, organic, and relevant audiences at scale?

If it does, then it might be worth your time.

Take Tik Tok for example- the For You Page is entirely comprised of curated content from accounts that you don't already follow. So as a creator, that's a great opportunity for people that don't already follow you to see you.

On the flip side, Facebook probably isn't the best bang for your buck right now. Engagement rates are less than .1% (meaning your content is hardly getting shown to your own followers, much less potential new ones).

Try applying this to other platforms and features you know of, and let me know if you have any questions!

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

Tyler’s Instagram ⁣➞ https://www.instagram.com/tylerwebbllc/

Follow us on Tik Tok // @SwipeUpPodcast

Knowing what to post can be hard, positioning it within your brand's overall digital marketing strategy can feel impossible.

In this episode, I outline the concept of an organic social media funnel that I use to drive more engagement, increase impressions and inevitably make a revenue-positive impact for my clients!

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

⁣Tyler’s Instagram ⁣➞ https://www.instagram.com/tylerwebbllc/

Follow us on Tik Tok // @SwipeUpPodcast

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/⁣

⁣

‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/⁣

⁣

Follow us on Tik Tok // @SwipeUpPodcast

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/⁣

⁣

‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/⁣

⁣

Follow us on Tik Tok // @SwipeUpPodcast

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/⁣

⁣

‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/⁣

⁣

Follow us on Tik Tok // @SwipeUpPodcast

Listen to Finding Your Niche wherever you listen to podcasts!

> https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=P5Q84NeVS9qgTVHKz9uZ-Q

> https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181 

Check out Jake's podcast, Finding Your Niche ➞ https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=FCTgrPMWTR2b-u9wpAQRAw

Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/⁣

Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/⁣

⁣

‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/⁣

⁣

Follow us on Tik Tok // @SwipeUpPodcast