Swipe Up

I just wanted to give everyone the courtesy of a personal update. Work has gotten busy and some things need to be put on the backburner... this is one of those things. But after 51 episodes of Swipe Up, I'm really proud of where I'm ending this season.

See you soon!

A few weeks ago, Instagram's CEO came out with an IGTV explaining the new direction of the platform. He included several initiatives and features they're testing and rolling out.  

Hear my take as a Digital Media Manager, and get all the takeaways that should matter to you!

Follow us on Instagram and connect with me on LinkedIn

Founder of TrendZ (Tik Tok marketing agency), Jimmy Slagle, and I catch on everything from pitching Tik Tok to businesses, to agency growing pains, to getting our start in sports theme pages and MORE!

Jimmy's LinkedIn

The MOF is how you bridge new eyeballs into high-intent purchasers, but very few of us build out the content for that stage with any intention. We can't keep calling anything that's not TOF/BOF "middle of funnel." There has to be some reason you're creating it, let's talk about what those could be...

All the things that frustrate me about social media including (but not limited to), people complaining about growing too slowly, choosing the wrong platform for the wrong objectives, not knowing your objectives, doing average things and expecting above average results, the fact that alpacas and llamas both exist (why aren't they the same thing?) - not really, but listen anyway :) 

I spoke with an anonymous social media admin who manages accounts that total 1.5M+ followers and thousands of dollars in monthly revenue. He breaks down everything I ask him, from how much he charges, how he flips pages, where the theme page market is going and so much more!

I loved this conversation so much, we didn't get to everything I had to ask. Be on the lookout for another interview with him, and I hope you enjoy this as much as I do!

I run the social media for the American Association of Independent Baseball, which means I've been in an 8-month crash course about how to develop a social strategy for a professional league, build a team, and execute on creativity. I'm only getting started, but here's what I learned. 

I'm back from vacation and I have some Instagram news to catch up on:

1) You can now hide likes, but is anyone going to do it?

2) Instagram E-commerce gets a boost, what does that mean for the platform's future?

3) Finally, Reels aren't AS bad anymore with new insights...

Hear my spiciest takes and more this week, and DM me questions for an anonymous IG Admin interview I'm doing next week!

I'm camping in Washington this week, so here's a clip from a recent interview I did with Myles Biggs on his show Unseen Work!

It's available wherever you listen to podcasts AND on YouTube -> https://anchor.fm/unseen-work

If you're a social media manager (or under the age of 30), you've probably been asked this question before.

If you're a business owner (or over the age of 50), you've probably wondered this exact thing.

It's a tricky thing, social media. There's no direct attribution, people are trying to charge hundreds of dollars to run it, and all for what? Some likes? Some comments? Some ... retweets? 

Well, there's more to it than that. I'll break down 4 of the most impactful outcomes organic social can have on your business. If you sell social media services, listen up and take notes. If you are a business owner, listen up and take notes.

This stuff is important, and it can have a real effect on you ... whoever you are.