This episode provides an overview of Swiss watch export performance in September 2025, noting a 3.1% year-on-year decline primarily due to a massive 55.6% drop in shipments to the United States.

This overall contraction was largely offset by strong growth across Asian markets, including Hong Kong and China, and significant increases in the United Kingdom.

Materially, the decline was driven by falling exports of steel and gold-steel watches, though precious metal watch values saw a modest increase.

The only price segment that recorded growth was the mid-range market (watches priced between CHF 500 and 3,000), suggesting resilience in that category.