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How can women-led businesses determine their pricing strategy?

Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.

Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.

About this Episode’s Guest

Meet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.

Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.

Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.

What to Listen out for:

• 00:00 Intro
• 00:45 Meet Shannon
• 03:59 Starting a Business: Challenges and Inspirations
• 17:12 Transition to Marketing and Brand Strategy
• 18:37 Struggles with Project Management and Pricing
• 20:45 Balancing Purpose and Profit
• 25:29 Understanding Client Value Perception
• 28:32 Celebrating Pricing Successes
• 30:30 Final Thoughts

Episode Links:

Connect with Shannon:

Instagram: https://www.instagram.com/featherbluestudios/

Facebook: https://www.facebook.com/FeatherBlueStudios/

Recommended book: "10X is Easier Than 2X"

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

How easy is it for you to tell customers what you charge?

Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.

In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder your ability to communicate your prices effectively.

Fear not! This episode is more than just about identifying the problem; it’s about finding solutions. I’ll share with you practical strategies to overcome these challenges, drawing from real-life examples and expert insights. Whether it’s reframing conversations to focus on collaboration, structuring discussions to invite pricing inquiries, or embracing objections with curiosity, I’ve got you covered.

Regardless of, whether you’re a seasoned entrepreneur or a pricing novice, join me as I share with the tools and strategies needed to navigate pricing discussions with more ease. Get ready to level up your pricing game and unlock the potential of your business.

So tune in and discover how you can tackle the age-old question: “What do you charge?”

What to Listen out for:

• 00:00 Intro
• 00:46 The Struggle with Pricing: Why It's Hard to Talk About
• 03:06 Understanding the Fear Behind Pricing Discussions
• 08:52 Strategies to Overcome Pricing Anxiety
• 16:43 Concluding Thoughts and Resources

Episode Links:

Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/

The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompass

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

The Future of Psychedelic Medicine: Insights with Mark Haden

This comprehensive discussion delves into the world of psychedelics and their potential in therapeutic settings, particularly for treating mental health conditions like depression and PTSD.

Danna & Megan explore the work of Mark Haden, a prominent figure in psychedelic research, who shares his extensive experience and the promising results of using substances like MDMA, psilocybin, and ketamine in clinical trials.

Haden discusses the current legal landscape, the importance of set and setting in therapy, and the future of psychedelic therapy, including the idea of regulated access for both therapeutic and personal growth purposes.

The conversation also covers the stigma around psychedelics, their historical use, and the concept of microdosing. Additionally, Haden offers insights into how psychedelics could be integrated into society, touching on topics like spirituality, the impact on physical illnesses, and the potential to change the narrative around these substances.

• Qi Integrated Health
• Home - MAPS Canada
• Manual For Psychedelic Guides (Third Edition) – Mark Haden
• Mark Haden

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As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.

This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.

Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.

• 00:45 Introducing Avery Thatcher: A Journey Through Pricing
• 03:30 From Nurse to Entrepreneur: Avery's Business Genesis
• 04:57 The Challenges of Transitioning to Business and Pricing Strategies
• 10:38 Embracing Tiered Pricing for Inclusivity and Success
• 16:04 The Power of Curiosity in Business and Pricing
• 17:38 Leveraging Niches and Understanding Customer Needs
• 23:48 Looking Ahead: Expanding Avery's Impact

Episode Links:

Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnout

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.

Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.

Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.

We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.

Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.

What to Listen out for:

• 00:00 Intro
• 00:54 Aligning Your Pricing Strategy with Business Goals
• 03:05 The Importance of Alignment in Pricing
• 05:06 Personal and Impact Goals: Shaping Your Pricing
• 07:13 Values and Pricing: Ensuring Congruency
• 09:41 Practical Steps to Align Your Pricing Strategy
• 12:30 Final Thoughts 

Episode Links:

The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompass

Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.

We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.

Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.

Join us as we dive into tips, tactics and pricing for freelancers.

About this Episode’s Guest

Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.

She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.

Join us as  Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.

How to Reach Karla:

LinkedIn: https://www.linkedin.com/in/vitaminak/

Website: https://vitaminak.design/

What to Listen out for:

• 00:55 Meet Karla: A Multifaceted Designer
• 02:48 From Graphic Design to Digital Product Expert
• 03:44 Navigating the Freelance World: Pricing Challenges and Strategies
• 04:38 First Freelance Experience: Learning Through Trial
• 07:00 Deep Dive into Pricing for Freelancers
• 24:32 Setting Realistic Revenue Goals and Understanding Your Worth
• 35:08 Key Takeaways and Resources

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Is profit a four-letter word, something to shy away from in your business? 

Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.

In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.

In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.

Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.

So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it’s a pathway to prosperity.

What to Listen out for:

• 00:00 Intro
• 00:46 Demystifying Profit: It's Not a Bad Word!
• 01:17 The True Value of Profit in Business
• 02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset
• 06:28 Three Main Reasons to Embrace Profit
• 12:11 Strategies to Improve Profitability Through Pricing
• 18:15 Final Thoughts and Resources

Episode Links:

Pricing Toolkit: https://thepricinglady.com/learn/pricing-resoures/#tools

Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

The next cohort of The Fair Price Formula starts soon. Register at www.thepricinglady.com/setmyprices

The next Pricing Masterclass is on April 9th and we'll be focusing on Pricing Strengths & Weaknesses.  https://thepricinglady.thrivecart.com/assess-mc/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.

We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.

From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.

About this Episode's Guest

Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.

How to Reach Anthony:

LinkedIn: https://www.linkedin.com/in/untamedcareer/

Facebook: https://www.facebook.com/anthony.c.kuo

What to Listen out for:

• 00:00 Intro
• 01:22 Getting to Know Anthony
• 03:08 From Pricing Expert to Career Satisfaction Coach
• 05:43 Challenges of Pricing Personal Services
• 08:28 Learning to Value Your Work
• 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
• 18:07 Marketing and Customer Insight
• 24:28 Overcoming Pricing Mindset Challenges
• 28:39 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Diagnosis of Women's Pelvic Conditions Revolutionised.

In the fifth and final episode of Narratives of Purpose's special series on Advancing Women's Health, host Claire Murigande speaks with Élise Mekkaoui, founder and CPO of Matricis.ai.

Élise discusses the challenges in diagnosing female pelvic pathologies, such as endometriosis, and how Matricis is employing machine learning to improve diagnosis by assisting radiologists with MRI image analysis. Therefore reducing medical errancy time.

Élise also touches on the importance of bringing awareness to women's health, urging investors to invest in innovative startups that account for gender differences.

Be sure to visit our podcast website for the full episode transcript.

References for content mentioned in this episode:

• Gender bias in medicine article
• Gender funding gap data by UBS

RELEVANT LINKS:

• More about Matricis at this website
• Follow Matricis: LinkedIn
• Connect with our guest, Élise Mekkaoui: LINKEDIN

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

This special series on Advancing Women's Health with Female Founders is supported by TechFace, Lean In Switzerland, and Ladies Drive.

CHAPTERS:

00:00 Episode Introduction

00:39 The Importance of Gender in Personalised Medicine

01:44 Introducing the Host and the Podcast

02:25 The Purpose of Matricis.ai

04:06 AI's Role in Advancing Female Pelvic Pathologies' Diagnosis

08:32 Challenges and Collaborations in Data Collection

10:57 The Gender Gap in AI and Women's Health Innovation

12:47 The Future of Women-Led Innovation in the Age of AI

16:25 Closing Remarks and Further Resources

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

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Supporting Women's Health in the Workplace.

In the fourth episode of Narratives of Purpose's special series on Advancing Women's Health, host Claire Murigande delves into the challenges of addressing women's health within the corporate environment with guest Fatoumata Ly, the co-founder of Ninti.

Fatoumata shares her personal journey and the inception of Ninti, a digital platform aimed at helping employers create supportive work environments for reproductive mental health.

The conversation also touches on the broader implications of women's health in the workplace, emphasising the importance of community, awareness, and scaling solutions to meet widespread needs.

Be sure to visit our podcast website for the full episode transcript.

References for content mentioned in this episode:

• Gender bias in medicine article
• Gender funding gap data by UBS

RELEVANT LINKS:

• More about Ninti at this website
• Follow Ninti: LinkedIn | Instagram
• Connect with our guest, Fatoumata Ly: LINKEDIN

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

This special series on Advancing Women's Health with Female Founders is supported by TechFace, Lean In Switzerland, and Ladies Drive.

CHAPTERS:

00:00 Episode Introduction

0039 Revolutionising Reproductive Mental Health

01:38 Introducing the Host and the Podcast

02:26 Fatoumata's Journey to Founding Ninti

04:12 Ninti's Mental Health Care Pathway

07:18 Ninti's B2B2C Model: Partnering with Employers for Change

08:49 Scaling Ninti's Impact

11:16 The AI for Life Summit: A Platform for Change

13:24 The Future of Women's Health and Innovation

16:07 Closing Remarks and Further Resources

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network