SwissCast Shows: Where Swiss Life Meets English Voices

AI Technology Democratising Access to Clinical Trials.

In the third episode of Narratives of Purpose's special series on Advancing Women's Health, host Claire Murigande explores the intersection of AI and women's health with Danielle Ralic, CEO and founder of Ancora.ai.

Ancora, an AI-powered clinical trial matching platform, aims to democratise access to trials and accelerate research.

Danielle and Claire discuss the healthcare system's shortcomings in serving women, particularly in clinical trials. The conversation also touches on the broader implications of gender inclusivity in AI and the startup ecosystem, emphasising the need for more support for women-led ventures in healthcare innovation.

Be sure to visit our podcast website for the full episode transcript.

References for content mentioned in this episode:

• Gender bias in medicine article
• Gender funding gap data by UBS

RELEVANT LINKS:

• More about Ancora at this website
• Follow Ancora: LinkedIn | YouTube | Instagram | Facebook
• Connect with our guest, Danielle Ralic: LINKEDIN

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

This special series on Advancing Women's Health with Female Founders is supported by TechFace, Lean In Switzerland, and Ladies Drive.

CHAPTERS:

00:00 Episode Introduction

00:42 The Critical Role of Women in Clinical Trials

01:32 Introducing the Host and the Podcast

02:26 The Genesis of Ancora.ai

04:16 The Power of AI in Democratising Clinical Trials

06:23 Ancora's Dual Approach for Patients and Physicians

07:55 The Impact and Evolution of Ancora

11:08 Advocating for Women's Health and Inclusion in AI

13:23 The Future of Women in Tech and Healthcare Innovation

14:49 Closing Remarks and Further Resources

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Twenty-First Century Treatments for Women's Health.

In the second episode of Narratives of Purpose's special series on Advancing Women's Health, host Claire Murigande speaks with Alia Rahman, the Co-founder and CEO of Amplexd Therapeutics.

Alia shares her personal journey with dysplasia, how it motivated her to establish Amplexd, and the company's mission of developing treatments to improve patient experience and accessibility for HPV-induced cervical dysplasia.

Alia raises awareness of the healthcare system's failings towards women's health, particularly in the treatments of cervical precancer. She highlights the focus on unique treatment strategies, such as non-invasive and low-cost options.

Be sure to visit our podcast website for the full episode transcript.

References for content mentioned in this episode:

• CIN classifications summary by the Cleveland Clinic
• "ASC-US" term explanation
• Gender bias in medicine article
• Gender funding gap data by UBS

RELEVANT LINKS:

• More about Amplexd Therapeutics at this website
• Follow Amplexd: LinkedIn
• Connect with our guest, Alia Rahman: LINKEDIN

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

This special series on Advancing Women's Health with Female Founders is supported by TechFace, Lean In Switzerland, and Ladies Drive.

CHAPTERS:

0:00 Episode Introduction

00:40 Introducing Amplexd Therapeutics

01:54 Introducing the Host and the Podcast

02:45 Alia's Journey with Amplexd

06:23 Understanding Cervical Intraepithelial Neoplasia

08:01 Alia's Personal Experience and the Origin of Amplexd

12:37 Amplexd's Mission

13:22 The Role of AI and Technology in Healthcare

15:59 The Future of Women-led Innovation in Healthcare

19:09 The Importance of Funding Women-led Startups

20:25 Closing Remarks and Further Resources

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Advocacy and Patient-led Innovation in Women's Health.

In this first episode of Narratives of Purpose's special series on Advancing Women's Health, host Claire Murigande speaks with Sasha Ottey, the Executive Director of the PCOS Challenge.

Sasha shares her personal journey of being diagnosed with Polycystic Ovarian Syndrome (PCOS) and how her experiences led her to establish a leading non-profit organisation that supports and advocates for those affected by PCOS globally.

Sasha emphasises the importance of patient involvement in creating medical solutions and innovations, as well as the need for increased funding towards research.

Be sure to visit our podcast website for the full episode transcript.

References for content mentioned in this episode:

• Gender bias in medicine article
• Gender funding gap data by UBS

RELEVANT LINKS:

• More about PCOS Challenge at this website
• Follow PCOS Challenge: LinkedIn | YouTube | Instagram | Facebook
• Connect with our guest, Sasha Ottey: LINKEDIN

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

This special series on Advancing Women's Health with Female Founders is supported by TechFace, Lean In Switzerland, and Ladies Drive.

CHAPTERS:

00:00 Episode Introduction

00:40 The Importance of Women's Health Advocacy

01:30 Introducing the Host and the Podcast

02:37 Sasha's Personal Journey with PCOS

05:17 The Global Reach of PCOS Challenge

07:51 The Importance of Patient-Led Research

12:52 The Future of Women-Led Innovation

16:51 The State of Women's Health within the Healthcare System

18:04 Closing Remarks and Further Resources

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

In this episode of Narratives of Purpose, host Claire Murigande introduces a new series focusing on women's health innovation.

The next five episodes will address Issues like the lack of female representation in clinical trials as well as the need for gender-specific personalised medicine, but also the importance and the need to invest in startups led by women.

This new series will feature female founders advocating for public health, developing non-invasive treatments, harnessing AI technologies, and especially holding space for women in the workplace.

Welcome to our Women's Health special series created in collaboration with AI For Life by Artefact! We are glad that you tuned in, and you are following Narratives of Purpose in amplifying social impact.

Be sure to visit our podcast website for the full episode transcript.

• Read our Women's Health articles: blog posts
• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
• Connect with us: [email protected] | subscribe to our news
• Tell us what you think: write a review

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Hey there, fellow entrepreneurs! Are you ready for some price setting tips?

Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.

Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.

You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.

About this Episode

In this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.

Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.

Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!

What to Listen out for:

• 0:00 Intro
• 01:14 The Importance of Starting Point in Pricing
• 02:38 The Role of Customer in Pricing
• 05:00 Aligning Business Goals with Pricing
• 06:47 The Impact of Mindset on Pricing
• 08:16 Revisiting the Three Key Factors in Pricing
• 11:04 Practical Tips for Clear Mindset in Pricing
• 12:00 Upcoming Masterclass and Courses
• 13:36 Final Thoughts

Episode Links:

The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompass

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."  

Does that sound familiar to you?

If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back. 

Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams.

About this Episode's Guest

In this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.

Don't have time right now to listen, scroll down for the episode overview. 

How to Reach Aya:

LinkedIn: https://www.linkedin.com/in/aya-transformation/

Website: https://www.ayatransformation.com/

What to Listen out for:

• 00:00 Intro
• 01:23 Getting to Know Aya
• 02:35 Journey into Consciousness Coaching
• 03:20 The Challenges of Pricing in Business
• 04:48 Overcoming Self-Worth Issues in Pricing
• 05:32 The Impact of Personal Beliefs on Business
• 07:25 The Emotional Connection to Pricing
• 10:24 The Struggle of Pricing Services
• 14:18 Overcoming Needy Energy in Business
• 16:14 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.

Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.

With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We’ll also break down the ‘customer’ versus ‘user’ dynamic, uncovering how these roles influence purchasing decisions.

At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It’s all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won’t want to miss it!

More About this Episode's Guest

Dr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.

With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies.

How to Reach Ghizlane:

Instagram: https://www.instagram.com/xperience_metrics/

LinkedIn: https://www.linkedin.com/company/xperiencemetrics/

What to Listen out for:

• 00:00 Intro
• 01:31 Understanding the Importance of Customer Experience
• 02:02 Getting to Know Ghizlane
• 03:42 The Journey of Starting a Business
• 05:52 Defining Customer and User Experience
• 08:26 The Impact on Value Perception
• 12:35 Risks for Small Businesses
• 16:27 Understanding Customers for Better Business Decisions
• 22:13 Advice for Startups and Small Businesses
• 27:15 Final Thoughts

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode of the 'MyBestSelf' podcast, hosted by Megan McCrory, the focus is on empowering goals through accountability and action.

Megan discusses overcoming common obstacles like distractions and procrastination. Drawing from Gretchen Rubin's book 'The Four Tendencies', she explores different personality types - Upholders, Questioners, Obligers, and Rebels - and how they respond to external and internal expectations.

She highlights the importance of understanding one's own tendencies to develop effective strategies toward achieving goals. Megan cites a study from Dominican University of California arguing that writing down goals and maintaining accountability through progress reports greatly enhances goal attainment.

She suggests steps such as breaking down goals into smaller tasks, tracking progress, and celebrating successes. She also emphasizes the significance of having an accountability coach or partner.

• The Four Tendencies Quiz | Gretchen Rubin

0:00 Unlocking Success: Empowering Goals through Accountability and Action

00:01 Introduction and Podcast Topic

01:02 Understanding the Four Tendencies

02:20 Applying the Four Tendencies to Goal Setting

03:07 Breakdown of the Four Tendencies in the Population

04:04 Strategies for Achieving Goals

05:20 Action Steps to Achieve Your Goals

06:59 The Importance of Celebrating Successes

08:34 Addressing the Challenge of Achieving Goals

09:31 The Role of Accountability in Achieving Goals

10:50 Conclusion and Call to Action

Send us a text

Do you know what pricing trends to expect in 2024?

As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed.

People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!

That’s no way to start a new year.

To avoid finding yourself in this situation, take a step back and look at where things are in the world – in your market, in your business, and in your pricing. To help you with that, I’ve put together some research and my own insights to help you get started. Let’s kick the year off with a look at Pricing Trends for 2024.

In This Episode:

In the past few years, we have seen a lot of fast-paced change.

As you consider your pricing strategy and what to do it’s good to take a look at where have things landed and what does it mean in terms of how people behave when they make purchases. That’s where we start our discussion, with a look at the “state of affairs”.

Then we turn towards upcoming trends in pricing, as an indication of what you might expect in the year to come. And last, my recommendations on what you might focus your attention to get ahead.

Enjoy the episode.

Podcast Highlights

• 0:00 Intro
• 2:08 2024 Preview
• 5:27 Navigating Global Trends
• 8:34 Pricing Amidst Market Shifts
• 12:21 Beyond Price Wars
• 14:56 Pricing Trends
• 23:38 Strategic Pricing in 2024
• 26:37 Wrapping it Up

Episode Links:

NIQ 2023 Mid Year Outlook Survey: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/

Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

The next cohort of The Fair Price Formula Part 1 - Price Setting starts January 26th. Register at www.thepricinglady.com/setmyprices

The Customer Compass (previously the Customer Value Challenge) is coming in February.

The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Thanks for listening to Becoming a Health Coach with

Megan J. McCrory

This episode of Becoming a Health Coach features a discussion between host Megan McCrory and guest Danna Levy Hoffmann. They discuss the reasons behind Danna's choice to become a health coach and her journey through the Institute for Integrative Nutrition's certification programs. Danna shares her insights on how the program provided a foundation in coaching and business skills alongside her pre-existing knowledge of holistic health. Both Megan and Danna also reflect on the changing structure of the courses and the importance of picking more specific topics for further education. They conclude the discussion with some advice for prospective students, highlighting affordability, flexibility, and focused learning depending on an individual's background and expertise.

Guest: Danna Levy Hoffmann

0:00 What standout features or aspects of the certification program did you find particularly beneficial?

00:00 Introduction and Background

00:39 Standout features you found beneficial

02:14 Reflections on the Coaching Journey and Future Directions

Mentioned in this episode:

Becoming a Health Coach is a proud member and production of the SwissCast Network

The SwissCast Podcast Network is here to amplify the diverse voices and unique stories of Switzerland—all in English. Whether you're a Swiss local fluent in English, an expat, or simply curious about Swiss culture, SwissCast offers engaging content that speaks directly to you.

Check out more great podcasts on the SwissCast Network

Are you So Frickin' Healthy?

Check out the other podcast I co-host with Danna Levy Hoffmann from Organilicious.ch. We are both IIN Health Coaching graduates who got together for our love to talk about all things health related.

Check out the So Frickin' Healthy Podcast