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A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.

I called and spoke to her about it. Asking her what the business purpose and goal were for each one. Part way through our discussion it dawned on her and she said, "Janene, from what you're asking me I think I see what you're getting at. I did this because it's what I see others doing. You're asking me to also look at what it means and if it's right for my business. Right?"

She got it!

As the holiday season approaches, businesses often contemplate the idea of offering Black Friday discounts to lure in customers. It seems like everyone else is doing it. But is this strategy right for your business?

Join me as I explore the origins of Black Friday, its evolution into a global phenomenon, and the critical questions you should ask yourself before diving into the discount frenzy.

In This Episode:

We'll look at the importance of aligning Black Friday deals with your brand values, understanding your target customer's expectations, and whether following the competition is a wise choice. Plus, how important is it to ensure that special deals and offers have a real business purpose that you can track. Without that you're just discounting for no reason and giving money away.

Deciding whether or not to offer Black Friday deals, is a strategic business move. Listening to this episode gives you the tools and insights to make an informed choice that aligns with you, your business and your customers and helps you achieve your business goals.

Tune in as I help you navigate the intricate world of pricing and business strategy.

Podcast Highlights

• 0:00 Intro
• 2:24 Decoding Origins and Tactics
• 5:12 Brand-Aligned Black Friday
• 8:29 Competitor Caution: Business Sense
• 11:23 Volume, Profit, Math Mastery
• 13:21 Wrapping it Up

Episode Links:

Pricing Tool Kit: https://thepricinglady.com/goodies 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Hello, and thanks for listening to Becoming a Health Coach with Megan J. McCrory.

Save 20% off IIN or Chopra Certification courses by using my referral code:

MEGANMCCRORY20

Ep. 27 Unpacking the Profitability of Health Coaching: Is it Worth the Investment?

In this episode, Megan McCrory, a certified International Integrative Health Coach, explores whether health coaching is profitable and worth investing time and money into. She unpacks the concept of profitability from a financial perspective and in terms of satisfaction and inner peace. She examines the pitfalls and challenges of pricing strategy, underpricing, running a business with ADHD, searching for clients, and diversifying income streams. Offering her own experiences and insights, Megan further discusses the importance of developing a robust business plan and the value of education and certification in the health coaching field.

Support the Show

00:00 Introduction

02:00 Defining Profitability

04:38 Diversifying Revenue Streams

12:35 Investment in Education and Certification

18:31 Diversifying Sources of Revenue

25:13 Financial Challenges

28:37 Conclusion

Need someone to practice with? Schedule time with me; I'm happy to help :) https://calendly.com/megan-j-mccrory/practice-coaching-with-megan

Mentioned in this episode:

Are you So Frickin' Healthy?

Check out the other podcast I co-host with Danna Levy Hoffmann from Organilicious.ch. We are both IIN Health Coaching graduates who got together for our love to talk about all things health related.

Check out the So Frickin' Healthy Podcast

Becoming a Health Coach is a proud member and production of the SwissCast Network

The SwissCast Podcast Network is here to amplify the diverse voices and unique stories of Switzerland—all in English. Whether you're a Swiss local fluent in English, an expat, or simply curious about Swiss culture, SwissCast offers engaging content that speaks directly to you.

Check out more great podcasts on the SwissCast Network

Join me for today’s episode where I will be catching up with Rhiana Spring, the founder and executive director of Spring ACT. Spring ACT is an organisation connecting human rights and technology to empower people to take action and eliminate global social injustices.

Their flagship product is called Sophia, the world's first chatbot empowering survivors of domestic violence to gather potential evidence and seek help wherever they are in the world.

I highly encourage you to listen back to the conversation from Episode 37 to be reminded of Spring ACT’s mission and listen to today's episode to hear how Rhiana’s journey has evolved over the past 18 months.

Show notes:

To find out more about Spring ACT, head over to their website and be sure to connect with them on Instagram or LinkedIn.

Check out the Social Innovation Tournament finalists that Rhiana mentioned in this episode.

Be sure to ⁠⁠visit our podcast website⁠⁠ for the full episode transcript, and connect with us: [email protected].

Chapters

00:26 - Episode introduction

01:43 - Highlight of Rhiana's first interview on the podcast

04:32 - Spring ACT's vision and the story behind the organisation's name

06:00 - Launching Sophia in Peru

08:16 - Developing partnerships with global organisations, including UN Women

11:25 - Team work: making space for fun and celebrating the wins

14:05 - Growing the Spring ACT team with a Tech Lead

17:30 - Impact of international prizes and recognition for Sophia

23:00 - Dots: the second Spring ACT product

24:37 - Sophia's digital safe

26:31 - Spring ACT's new business model

29:27 - Rhiana's personal journey as a founder

32:23 - Rhiana's advice to aspiring entrepreneurs

36:32 - How to connect with Rhiana and learn more about Spring ACT

Mentioned in this episode:

Impact Founders Listen Up!

You're building an impact-driven business that matters. But you're drowning in decisions, stuck in the weeds, and thinking: this is harder than it needs to be.

This Is Harder Than I Want It to Be with Linda van Egmond

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.

One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjoy learning new things and understanding why or how they work. I'm that annoying person at the eye doctor who asks what all the different machines do. Ha!

And when it comes to understanding what price to set for something, understanding what's behind the business is an important part of the process. And while cost to produce isn't the only driver of price understanding what goes into production at least at a high level is pretty important to your pricing.

Both as a business owner and as a consumer a big part of the value you get from something that you buy is related to what goes into it. And having worked in the agricultural industry for a while I had the opportunity to visit vineyards and understand wine production more. I'm not an expert by any means but I do have a much bigger appreciation.

So I ask questions like...

What goes into the pricing of a bottle of wine?

What are the differences between the most and the least expensive?

How does production or distribution impact the pricing?

You've probably wondered about it yourself. And if you're a startup or business that has to set prices for wine then the biggest question you've probably got is "How do I find the right price?"

You're in luck I've got just the lady for you.

In this Episode:

This time I've brought on a guest who is an expert in all things wine and spirits-related. Ruchira Neotia, owner of Neo Margarita Ltd., is a London-based drinks professional with a passion for the art of crafting exquisite drink experiences - across wine, spirits and saké. At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels at developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.

She comes on the show to help us navigate from vine to wallet wine and spirits pricing. Ruchira shares with us some real insights into what we are paying for as well as some great tips for those who have to set prices for wine and spirits in their business.

Enjoy the episode!

Podcast Highlights:

• 0:00 Intro
• 1:35 Meet Ruchira
• 3:02 What does her business offers
• 5:11 How the Process influence the Pricing
• 10:31 Exploring the Complex World of Wine Importing and Production
• 14:54 How Margins, Volume, and Customer Experience Come into Play
• 24:04 Sustainable Practices and Wine Pricing
• 28:35 Pricing Spirits vs. Wine
• 35:56 Striking a Balance
• 40:55 Today's takeaway & Wrap up

How to reach Ruchira:

Instagram: https://www.instagram.com/ruchneo/

LinkedIn: https://www.linkedin.com/in/ruchiraneotia/

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode I will be welcoming back another previous guest of Narratives of Purpose, Bart De Witte, to hear more about his journey of making medical AI accessible.

Bart is the founder of the Hippo AI Foundation, which is designed to develop medical AI for the common good by liberating all future medical knowledge by making it open to everyone.

We spoke in November 2022, and before you tune into today’s episode, I highly encourage you to listen back to the conversation from Episode 41 to be reminded of Hippo AI’s mission and listen to today's episode to hear how Bart's work has evolved since our last conversation.

Show notes:

To find out more about the Hippo AI Foundation be sure to head over to their website and read the newsletter edition I refered to here.

Following the recording of this episode, you will find information from Bart’s keynote speech at the WHO Europe Conference here.

Be sure to ⁠visit our podcast website⁠ for the full episode transcript.

Chapters

00:26 - Episode introduction

02:05 - Highlight of Bart's first interview on the podcast

04:55 - Hippo AI's mission

06:47 - Ask Paper: the community and collaboration platform for AI researchers

12:18 - Hippo AI's new finance model

19:17 - Influence of capital and industrial interests on research

21:15 - Open source AI myths and reality in healthcare

28:41 - Disrupting healthcare through technology?

33:12 - Bart's advice to aspiring social entrepreneurs

35:58 - Being provocative to spark conversations

37:31 - How to connect with Bart and learn more about the Hippo AI Foundation

Mentioned in this episode:

This Is Harder Than I Want It to Be - a new podcast from the SwissCast Network

If you're building something that matters, and it's harder than you thought it would be, you're going to want to hear this.

Check out This Is Harder Than I Want It to Be

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Welcome to another insightful episode of Live with The Pricing Lady.

Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an  embedded "apology discount" factored into your prices.

Does this strategy sound familiar to you?

For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.

Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.

All that and so much more, enjoy!

Podcast Highlights

• 0:00 Intro
• 1:17 Meet Mandy
• 4:56 Why & how she started her business
• 7:38 The first time pricing her offer
• 9:50 Needing to shift the business
• 12:55 Overcoming setbacks and challenges
• 15:45 The importance of boundaries
• 21:56 Today's takeaway & wrap up

How to reach Mandy:

LinkedIn: https://www.linkedin.com/in/mandybronsil/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Today I am welcoming back my very first guest of Narratives of Purpose - Pauline Koelbl, founder of ShEquity. ShEquity is a Catalyst Fund that provides smart investments for innovative and impactful African female entrepreneurs.

Join me in this conversation where Pauline talks about the growth and impact of ShEquity since we first spoke in 2020.

Listen to today's episode to hear how the journey of ShEquity has evolved since our last conversation.

Show notes:

I recommend that you tune into my previous conversation with Pauline in our first ever episode of Narratives of Purpose so that you can better follow along with the growth story of her company.

To find out more about ShEquity, head over to their website and find out more about SHEBA (the ShEquity Business Accelerator) here. You can also connect with Pauline on ⁠⁠LinkedIn⁠⁠.

Be sure to visit our podcast website for the full episode transcript.

** UNLOCK EXCLUSIVE CONTENT AND ACCESS TO OUR PODCAST while supporting our team’s efforts to continue producing the best quality content we possibly can! Check out our membership community at ⁠⁠⁠⁠⁠⁠https://www.patreon.com/noppodcast⁠⁠⁠⁠⁠⁠ and become a patron. **

____

Episode timestamps

00:26 - Episode introduction

01:50 - Highlight of Paulines's first interview on the podcast

05:04 - Gender lens funding and investing in Africa

07:33 - ShEquity's portfolio of companies

13:06 - ShEquity's impact on SDGs and livelihoods across the continent

17:22 - Creating the ShEquity Business Accelerator (SHEBA) and it's impact to date

26:24 - Pauline's learnings from her entrepreneurial journey and her advice to aspiring entrepreneurs

31:12 - Dealing with challenges and doubt as an entrepreneur

35:08 - How to connect with Pauline and learn more about ShEquity

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Do you find yourself wondering how flexible your pricing should be?

In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business.

On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision than just meeting the customers needs - it's more strategic that.

And hold on, what about the downsides of working in this way? How does it impact your ways of working in your own business? And what downsides are there for clients? Yes, there are some.

Well if you've asked yourself these questions, you're in the right place.

In This Episode:

In this episode of Live with The Pricing Lady,  we'll explore what you should consider when you're deciding the appropriate level of pricing flexibility in your business. Here's a glimpse of what you can expect to discover:  

We look at the:

• The Advantages: Learn how pricing flexibility can lead to tailored solutions, scalability, and agility in meeting your customers' unique needs.
• The Trade-Offs: Explore the downsides of pricing flexibility, including customer confusion, perceptions of unfairness, and profit erosion.
• Actionable Strategies: I share practical tips to help you strike the right balance in your pricing approach. From segmentation and clear tiers to modular pricing and value-based flexibility, there are several options to help you choose the level of and mitigate the downsides of flexibility.

Whether you're new to the business world or a seasoned pro, this episode will help you think through this important aspect of your pricing strategy.

Podcast Highlights

• 0:00 Intro
• 2:41 Advantages of Flexible Pricing
• 4:12 Trade Offs that come from Flexible Pricing
• 8:19 Effective Pricing Strategies
• 14:02 Transparency and Simplicity
• 16:02 Wrapping it Up

Episode Links

Join The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me for a conversation with Alma Moya Losada who is the founder and CEO of Aequaland, an award winning edtech startup. I previously spoke to Alma back in 2021, and since then her business (and lessons) have come a long way.

The core focus of Aequaland is to build educational experiences whilst combining digital game play and physical activities. An interesting way to keep students engaged.

Listen to today’s episode to hear the difference that two years has made for this tech startup company.

Show notes:

I recommend that you tune into my previous conversation with Alma in Episode 14 so that you can better follow along with the growth story of her company. 

To find out more about Aequaland be sure to head over to their website or you can connect with Alma on LinkedIn.

Be sure to visit our podcast website for the full episode transcript.

** UNLOCK EXCLUSIVE CONTENT AND ACCESS TO OUR PODCAST while supporting our team’s efforts to continue producing the best quality content we possibly can! Check out our membership community at ⁠⁠⁠⁠⁠https://www.patreon.com/noppodcast⁠⁠⁠⁠⁠ and become a patron. **

____

Episode timestamps

00:26 - Episode introduction

01:55 - Highlight of Alma's first interview on the podcast

04:07 - The "phygital" learning experience and Aequaland's extracurricular offerings

08:19 - Ed Tech and change in the education system

10:34 - Alma's entrepreneurial journey

22:14 - Aequaland's business objectives

26:04 - Alma's advice to female tech founders

27:36 - How to connect with Alma and learn more about Aequaland

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Time based rates or packaged pricing, which is right for your business?

People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.

But what does it take to package up prices? Is it the right move for your business? What are the advantages  and disadvantages of packaged pricing? There are a lot of questions to be explored if you're trying to make the decision whether or not to make the shift from hourly rates to bundled value.

In This Episode:

In this episode we take a closer look at the downsides of time-based rates and the upside or power of packaged pricing. Be sure to listen in and consider what's the best move for your business.

Podcast Highlights

• 0:00 Intro
• 2:46 Not Linked to the Value
• 4:18 Pitfalls of Time-based Pricing
• 6:57 Unlocking the Power
• 8:57 Streamlining Offer Creation
• 10:35 Simplifying Decision-Making
• 12:10 Wrapping It Up

Episode Link

Join The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.