Content, Briefly

Switchboard: Molly Talbert on redefining content marketing personas

Listen Later

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.


************************


Timestamps:


  • (00:00) - Intro
  • (02:33) - Who is Molly Talbert?
  • (03:04) - Molly’s background.
  • (03:37) - Challenges of content marketing in Switchboard.
  • (05:15) - Switchboard’s content marketing team.
  • (06:56) - What is Switchboard?
  • (08:44) - Switchboard's features.
  • (11:53) - Category creation on Switchboard.
  • (12:57) - Competitive advantage of Switchboard.
  • (14:29) - Switchboard’s content strategy.
  • (16:15) - Impact of async on work culture.
  • (20:04) - Switchboard’s content KPIs.
  • (21:24) - Experimentation with multimedia content.
  • (23:03) - Content marketing personas.
  • (25:32) - Success stories from a content perspective.
  • (27:14) - Learn more about Molly and Switchboard and get in touch.
  • (28:04) - Outro.


    • ************************


    Useful Links:


    Switchboard Website: https://www.switchboard.app/

    Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/


    ************************


    Stay Tuned:


    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco


    ************************


    Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Content, BrieflyBy Superpath
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    20 ratings

    More shows like Content, Briefly

    View all
    The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

    The Digital Marketing Podcast

    112 Listeners

    The Knowledge Project with Shane Parrish by Shane Parrish

    The Knowledge Project with Shane Parrish

    2,661 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,258 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,388 Listeners

    The Colin and Samir Show by Colin and Samir

    The Colin and Samir Show

    589 Listeners

    The Animalz Content Marketing Podcast by Animalz

    The Animalz Content Marketing Podcast

    15 Listeners

    My First Million by Hubspot Media

    My First Million

    2,644 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    33 Listeners

    Creator Science by Jay Clouse

    Creator Science

    464 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    182 Listeners

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

    46 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    354 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    823 Listeners

    Moneywise by Hampton

    Moneywise

    649 Listeners

    How I AI by Claire Vo

    How I AI

    102 Listeners