Content, Briefly

Switchboard: Molly Talbert on redefining content marketing personas

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This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.


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Timestamps:


  • (00:00) - Intro
  • (02:33) - Who is Molly Talbert?
  • (03:04) - Molly’s background.
  • (03:37) - Challenges of content marketing in Switchboard.
  • (05:15) - Switchboard’s content marketing team.
  • (06:56) - What is Switchboard?
  • (08:44) - Switchboard's features.
  • (11:53) - Category creation on Switchboard.
  • (12:57) - Competitive advantage of Switchboard.
  • (14:29) - Switchboard’s content strategy.
  • (16:15) - Impact of async on work culture.
  • (20:04) - Switchboard’s content KPIs.
  • (21:24) - Experimentation with multimedia content.
  • (23:03) - Content marketing personas.
  • (25:32) - Success stories from a content perspective.
  • (27:14) - Learn more about Molly and Switchboard and get in touch.
  • (28:04) - Outro.


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    Useful Links:


    Switchboard Website: https://www.switchboard.app/

    Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/


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    Stay Tuned:


    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco


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