Artificial intelligence is no longer theoretical. Across the country, governments are moving from conversations about AI governance to real-world deployment — modernizing services, strengthening cybersecurity, improving legislative analysis, and rethinking how the public sector operates. But implementation is where the real work begins.

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The marketing landscape is in chaos. As attention spans contract, audiences retreat to private digital spaces and ad costs rise, traditional playbooks are becoming obsolete. Sara Wilson identified this shift in 2020, coining “digital campfires” in Harvard Business Review to describe Gen Z’s move toward intimate communities. In this talk, she shares her community-powered marketing framework—shaped by years at Instagram and advising Fortune 500s—showing how prioritizing relevance over reach by tapping into organic communities drives attention, loyalty, and ROI.

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Responsible AI isn’t a buzzword—it’s a daily practice that drives the appropriate level of trust, mitigates risk, and powers better business outcomes. But what does it look like in product and design? It’s a practical, human-centered approach to designing AI systems that are safe, equitable, and effective. In this session, RAI leaders from Microsoft, SAP, Adobe, and JPMorgan Chase share real tools, UX strategies, and lessons from the trenches. Gain an understanding of RAI - and walk away with actionable best practices to apply now, whether you're leading solo or scaling across an enterprise.

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At a moment when many companies are scaling back their social impact commitments, this session will look at the rise of the 100% for Purpose model and a growing movement of companies committing 100% of their profits to good causes. Featuring business leaders and founders who have put purpose at the center of their mission, this panel will explore what it takes to successfully build a brand that exists to give, how generosity and business growth can work hand in hand, and what it would take for more companies to join the movement.

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Are antidepressants really that hard to stop? Do the benefits outweigh the risks? Scientists can’t seem to agree on a definitive answer. And yet, Dr. Mark Horowitz has some 20,000 emails in his inbox from Americans who feel trapped on their meds. With insights from his clinical research at University College London, and his own harrowing journey tapering off antidepressants, Dr. Horowitz, the world leading expert in the science of safely stopping psychiatric meds, exposes the uncomfortable truths behind one of today’s most controversial topics in mental health.

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How do you create analog products that resonate in an increasingly digital world? As interest in tactile, sensory experiences grows, designers are rethinking how physical objects engage us—through touch, sound, even scent. From the feel of materials to the rhythm of use, these sensory cues shape how we connect with the tools around us. In this fireside chat, leaders in analog design explore why slowing down matters, what it takes to craft products that invite presence, and how intentionally designed objects can offer a counterbalance to digital speed.

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Before climate tech can change the world, it needs to attract customers. So why do so many climate companies look like they’re trying to blend into the background?  This highly visual show-and-tell session is about the power of expressive design to drive growth. Join industry leaders who’ve built category-defining brands as they dive into climate design visual clichés and discuss standout brands using design to drive growth. They’ll also reveal the design choices in their work that made customers pay attention and what they learned building brands people want.

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In a landscape defined by stimulus saturation and fragmentation caused by information overload, attention has become a highly contested resource. Yet, we still approach it with outdated methods and paradigms from a previous era. This adhoc research with Nielsen, Consumoteca, BRMedia and Publicis introduces a new framework to understand contemporary attention dynamics and proposes 3 strategic pathways for brands to build cultural relevance without overwhelming consumers. It is a timely critical reflection, grounded in data from Brazil — one of the most digitally connected societies worldwide.

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In a world where travel is unpredictable, housing is uncertain, and consumers are pulling back, how do brands that serve high-consideration decisions earn trust and love? This panel features leaders from Vrbo, Southwest Airlines, and Realtor.com — three brands navigating economic volatility, shifting expectations, and technological change while staying emotionally resonant. We'll explore how tech platforms build human connection, why emotional loyalty matters more than ever, and how creative strategies can evolve to meet the moment.

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Professional athletes have an increasing influence off the field, captivating fan bases and serving as powerful role models in health education and awareness. This panel brings together unique perspectives to explore the power of sports as a catalyst for health education. Explore how athletes – like football legend Barry Sanders – can inspire action, why prominent sports figures motivate behavior change and how Amgen is leveraging the power of sports to engage audiences impacted by cardiovascular disease.

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