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SXSW 2024 takes place March 08 - 15, 2024.SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known fo... more
March 18, 2026The Consumer’s Guide to Beating the BotsCorporations are weaponizing your personal data to inflate prices, suppress wages, and undermine transparency and basic fairness. This panel will expose how a convergence of corporate power and new technology has created a dizzying array of deceptive pricing practices. From surveillance pricing on airfares to algorithmic price fixing by landlords, companies are leveraging troves of consumer data to rip off customers. Our panelists will share how they have successfully defeated some of these nefarious practices and what policymakers, regulators, and consumers can do to fight back.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026Own the Fan, Own the Future: Artists Building LoyaltyIn 2025, music campaigns live or die by fan connection, yet most artists don’t own their audience. Virgin Music Group’s Conor Hachey unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally, you’ll gain real tactics, tools, and creative strategies to turn passive followers into active superfans.See omnystudio.com/listener for privacy information....more59minPlay
March 18, 2026The Cost of Inclusion: Who Pays When Equity Isn’t TrendingRemember when every brand promised to do better? In 2020, diversity and inclusion roles were created overnight, corporate pledges made, and equity became a buzzword. Fast forward to now, when those diversity offices and leadership budgets are vanishing, and DEI programs face contact attacks. Where does that leave leaders—especially Black women—who were once vaunted as symbols of progress? Expect data, sharp insights, and real stories as we unpack what it takes to create systems where Black women’s leadership can thrive even when equity isn’t trending.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026How to Build a B2B brand with Swagger: Lessons from B2CIn this talk, the Chief Brand Officer of ServiceNow offers three rules that B2B marketers can use to build a great brand, based on his B2C experiences. He will share tactics he is using to connect his brand with audiences and show up in unconventional places – Tribeca Film Fest, Aston Martin Aramco F1 cars, ads starring acclaimed actor Idris Elba – and how you can apply the lessons he’s learned to your own company, regardless of your budget. Discover why sounding like a human, personalizing your pitch, and using AI to fuel (not replace) your creativity are the keys to winning the brand wars.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026The New Impact Economy: Culture, Influence & CommerceA new model is emerging at the intersection of culture, influence, and commerce. In the new impact economy, brands, creators, technology platforms, and nonprofits are transforming cultural moments and fan communities into powerful engines for loyalty, engagement, and social good. This session explores how partnerships, experiences, and creator influence are redefining philanthropy and brand engagement, and how organizations can activate culture to drive both economic value and lasting impact.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026Beyond Beautiful: A Data-Driven Framework for Design ROIGreat design is often treated as an expense rather than an investment because we lack concrete methods to measure its business impact. Drawing from proven data valuation methodologies, we'll introduce a practical three-component framework that translates design improvements into measurable business outcomes. We will reference real-world case studies and demonstrate how design decisions directly influence Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC), walking through an example showing how a typical e-commerce checkout redesign can generate exponential ROI.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026City In Motion: How Wearable Tech Drives Tourism & CultureAs cities compete for attention, the intersection of technology and culture is opening new doors for tourism. This session explores how wearable tech and cultural storytelling can turn a single tap into a gateway for travel. Using Milwaukee as a scalable blueprint, learn how digital engagement, creative partnerships, and smart design can transform a sneaker into a tourism engine — sparking cultural moments, measurable impact, and deeper discovery.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026Owning Your Narrative: Global Strategies for Indie ArtistsThe international music business is far larger and more lucrative than many expect – just look at the broad worldwide impact of LATAM artists like Bad Bunny and K-Pop groups like BTS. The question is, how does an artist from these regions and beyond achieve this kind of success? The answer lies with music distributors, marketers, and data analysts, who have the tools to break talented artists both in their home countries and around the world. In this panel, experts will explain which resources and team members artists should bring onboard to generate international interest, and when.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026What AI Can’t Replace: People Skills in a Changing WorldAI is changing how we work. But the people skills that help teams thrive, like communication, time management, and adaptability, are here to stay and more crucial than ever (92% of companies say soft skills matter as much or more than hard skills). Learn what makes human skills like feedback, prioritization, and resilience durable in an AI-powered workplace as well as practical ways to grow these essential capabilities into scalable habits, starting with small behaviors that create a big impact.See omnystudio.com/listener for privacy information....more1h 15minPlay
March 18, 2026The Participation Era - How AI & XR Turn Fans Into PlayersWhy do we watch sports? Because we see ourselves in the players. For decades, fan engagement has been built around access and attention. Now it’s being rebuilt around identity and participation. AI and XR are enabling fans to step inside the narrative — not just consume it. This session explores how sports and entertainment organizations can design participatory systems that transform fandom into shared authorship, cultural relevance, and long-term value.See omnystudio.com/listener for privacy information....more1h 15minPlay