We will need to change several things about our approach to outbound in 2024 and beyond.

One of the things I think we will see is a shift away from some SDR roles, and those morph into MDR-type roles.

That is more marketing-focused roles (Market Development Rep) and less about getting the meeting at all costs, which is the current SDR (Sales Development Rep) type role.

My local Real Estate companies are experts at this MDR approach.

Two companies in particular in my local area make an effort to call me every couple of months, and we have a 2 - 5 minute conversation.

Join our live stream on Nov 14 to learn what outbound will look like in 2024.

Catch all versions of me here.

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