We are all guilty of making a comment that we instantly regretted

Have you ever congratulated a women on her pregnancy only to find out that she, ahem, wasn't pregnant? There's no way to recover, no matter how hard you try.

But how about those times when someone says something inappropriate or offensive and has no clue that they've done it?

In these cases the damage is done, but no lesson is learned. For a business, their image can be tarnished, sometimes for ever, by a carelessly worded comment.

Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”

Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience

For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or [email protected] .

For speaking engagements, please visit www.vancemorris.com

Discover how this Julliard trained world renowned jazz pianist created and grew an online business. What every entrepreneur needs to know about creating and growing an online business.

Willie reveals how he got 30,000 people to join his membership in just one month during the covid crisis. He also talks about what he is NOT doing.

His strategies for doubling and tripling down during times of crisis.

The three pillars of his business success

And he leaves up with a song he wrote for the love of his life.

Check out Willie at www.JazzEdge.com 

Vance Morris is the Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”

Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience

For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or [email protected] .

For speaking engagements, please visit www.vancemorris.com

Kia helps attorneys, professionals, and small business enterprises develop clear marketing messages, create stunning assets, and implement results driven campaigns seamlessly from concept to design to execution.

Kia discusses:

Kia can be found at: ZineGrapgics.com and MarketingAssetsAnalysis.com

Vance can be found at DeliverServiceNow.com

I was a part of a marketing summit last week hosted by Brian Kurtz, Titans Marketing and the Entrepreneur Empowerment Institute.

In this 20 minute interview, I reveal: 

1. How Walt Disney opened Disneyland, even though he was broke.

2. How to be resourceful without resources

3. What would Walt do during this pandemic?

4. How to Disnify your business.

5. Creating an experience out of the mundane

6. And much more

Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”

Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience

For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or [email protected] .

For speaking engagements, please visit www.vancemorris.com

My guest this week is the guru of guru's on email marketing, Ben Settle.

We won't be focusing on email per se, but it will come up. Instead, Ben reveals his strategies for building a story, character development and how to use storytelling to sell product and services.

If you find him to be an engaging fellow, (and why wouldn't you?) check out his website BenSettle.com

Humans have relied on story telling for thousands of years. From cavemen to Tom Clancy from the ancient Greeks to George Lucas. In this episode, Ben shares how to differentiate yourself and stop being a commodity.

Remember, you won't profit unless you implement.

Deliver Service Now

Think back to some of the companies you have done business with lately, especially the ones with the all too annoying “Customer Service Phone Hell”… Press one for this and two for that.

Recently, I had the displeasure of going through UPS’s “lack of customer service department” as they had delivered a rather large box to one of the other tenants in my building. So begins my epic struggle to navigate one of UPS’s “Service Prevention Departments”

You typically do not hear about the failures of Walt Disney. Some of his failures were minor like the time Walt previewed "Snow White and the Seven Dwarfs" at a college. The students walked out halfway through the movie. Walt was devastated and severely depressed. The truth was, the students only left because of a college curfew that was in place at the time.

One of his major failures was the premiere of Pinocchio. For the opening day movie, Walt had the catastrophic idea of using little people (midgets) dressed as Pinocchio dancing and greeting the children as they entered the theater.

Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”

Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience

For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or [email protected] .

For speaking engagements, please visit www.vancemorris.com

The one thing that really separates Disney from so many other companies, regardless of what industry you're in, is they have a mission. And I'm not talking about a mission statement. I'm talking a mission that the basic entry level employee can wrap their head around. And Disney's mission is make people happy and every employee can wrap their head around that.

Https//www.DeliverServiceNow.com

A little about Vance Morris and a big chunk on why systems are important to any business.

Like what you heard? Get Vance's daily Disney success strategies and tactics here: Https//www.DeliverServiceNow.com

Building Value and Rapport In A Time Of Crisis

Now may not be the time to sell, sell, sell. How would you feel if the only time you heard from a company was when they wanted to sell you something?

Many companies are focusing on survival, I get that. Nothing happens until something gets sold. But your clients and prospects are in the same boat. Do you think they want to be sold to right now?

Enter the conversation that is already happening in their minds.

You can use the Covid-19 to your advantage. And not in an evil manipulative way, but in a way that will benefit both you and your clients.

In my bricks-n-mortar business, Chem-Dry On The Shore (my carpet cleaning company), we are focused on adding value to our clients:

· We are running a MTV video contest. Win a free house of carpet cleaning. Clients and prospects can submit a music video featuring kids, grand kids, etc. All posted on my site. Winner to be chosen by my children. This is great to get families working together who may be bored out of their minds! Next week I will be doing an art / drawing contest with the same prize.

· I am also emailing my list DAILY! With updates on what to do while you are staying home. Clients LOVE it!

To be sure, I am also running a few promo's:

· Free roll of toilet paper with every job scheduled

· Free coffee and conversation with my technicians with every job scheduled (for those that are alone or lonely.)

We should be focusing on supporting our clients and creating value. It will be remembered long after this virus thing is over.

In my Disney consulting business, I am also supporting and adding value to my prospects and clients:

· Daily updates on what businesses can be doing to Disnify their businesses

· Sharing best practices from around the globe

· Teaching businesses how to profit in a down economy

· How to adapt and implement the Disney Experience in their business

Your clients will long remember how you supported them in this crisis. Your postcards and sales messages, not so much.

Vance Morris is author of the book "Systematic Magic, 7 Magic Keys To Disnify Any Business" as well as a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. He is also the longest reigning GKIC Marketer of the Year.

To get his daily tips on Disnifying your business, he can be reached at www.DeliverServiceNow.com or [email protected].

www.DeliverServiceNow.com

Vance Morris reveals how to build your business despite a tough economy. 

Welcome to the Systematic Magic Podcast with Vance Morris.

How to Out-Serve, Out-Market, and Out-price your competition in any economy based on Vance’s 10 year career with the Walt Disney Company.

Every episode is jam packed with strategies, tactics and examples to propel your business to the next level.

The episodes are quick and to the point. You are meant to take action. As Vance says “You won’t profit unless you implement”.

Now, on to our episode….

From the Far Eastern Shore of Maryland

I was with a dentist client of mine a couple weeks ago. He was having trouble with complaints about his waiting room and reception team. When his patients were getting back to the treatment room, they were less than enthused and seemed to be downright grumpy.

“But we have scripts” he almost shouted at me. “My team knows what to do because I gave them scripts telling them exactly what to do and what to say”.

“When was the last time you inspected those scripts?”, I quizzed him.

Just because they have scripts, SOP’s or OJT’s doesn’t mean your employees are doing what they should be.

You need to inspect what you expect.

Now would be a good time to go do that.

Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”

Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience

For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or [email protected] .

For speaking engagements, please visit www.vancemorris.com