Medicare Sales Playbook

Systems Over Excuses: Keith Laferriere's Mindset Behind Massive AEP Success


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What does it take to go from struggle… to 365 apps in a single AEP?

In this powerful episode of the Medicare Sales Playbook, host Dallas Keithley sits down with Keith Laferriere of Care Connect Insurance Advisors in Bradford, New Hampshire — and this one goes way beyond production numbers.

Keith breaks down:

  • How he generated 365 apps during AEP

  • His exact Medicare seminar system (4,000 mailers → ~80 attendees → 35–40% appointments)

  • Why simplifying Medicare is the key to standing out

  • How to thrive when carriers decommission plans

  • The mindset shift that turns setbacks into opportunity

  • His personal journey from addiction and adversity to leadership and impact

This isn't just about Medicare sales.

It's about: ✔ Systems ✔ Consistency ✔ Faith ✔ Accountability ✔ And refusing to let your past define your future

Keith shares his "FOCUS" framework: Faith. Opportunity. Consistency. Utilization. Service.

If you're a Medicare agent looking to build predictable production… If you're struggling with mindset… If you need proof that transformation is possible…

This episode is for you.

👉 Want a copy of our Long-Term Care webinar mentioned in this episode? Email: [email protected]

👉 Interested in Medicare Sales Playbook Training Days? Check the website for upcoming cities starting in Charlotte, NC this March.

If this episode encouraged you, comment below and let us know what stood out most.

👍 Like. 🔔 Subscribe. 📩 Share with an agent who needs this message.

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