Systems Simplified

In This Episode

Leadership and culture are essential to the success of any organization. Processes and systems only thrive when supported by people who are engaged, aligned, and committed to shared values. In this episode of Systems Simplified, Adi Klevit interviews Lisa Even, keynote speaker and leadership expert, about the principles behind building high-performing cultures and creating what she calls the "good ripple effect."

Lisa explains how she began systematizing culture early in her leadership career, how she connected attitudes and behaviors to measurable outcomes, and how teams can identify what is and is not serving them. Lisa also shares insights from her book, Joy Is My Job, including how leaders can intentionally measure and schedule joy in their lives. She discusses strategies for fostering engagement, eliminating negative habits, building bridges between team members, and creating practical standards that support a healthy workplace.

A thriving business requires more than good processes. It requires the right people, a supportive culture, and consistent accountability.

In this episode of Systems Simplified, Adi Klevit interviews Tevia Hoalst, founder of TeKoda Accounting, about how she built a company known for its low turnover, strong culture, and excellent client relationships. Tevia shares how her early experiences in a poorly run department shaped her commitment to empowerment, trust, and independence.

She explains her onboarding system, how she uses KPIs to measure performance, how her team maintains nearly perfect retention, and why strong processes create consistency for both employees and clients. Tevia also discusses her client touchpoint strategy inspired by the Disney Institute, and her vision for future expansion through acquisitions.

Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility.

In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can strengthen leadership and accelerate business development. Jesse shares the emotional story that led him to speak, and he explains why vulnerability, when shared at the right time, can be a bridge to a deeper connection with his audience.

He also outlines the core elements of effective storytelling, the importance of simple language, how to build a clear three-step framework for any presentation, and how blending personal story with professional expertise leads to stronger trust and higher engagement. Jesse discusses when entrepreneurs should start speaking, how to avoid "trauma dumping," and why preparation is essential for confidence on stage.

Entrepreneurs pour time, creativity, and resources into building their brand, but many fail to protect the intellectual property that makes their business valuable.

In this episode of Systems Simplified, host Adi Klevit interviews Tenicia Moulden about how entrepreneurs can protect their brand, intellectual property, systems, and creative work. Tenicia explains the core elements of a strong brand, the four types of intellectual property every business should understand, and the strategic process she uses to help clients validate and protect their assets.

She also discusses common mistakes entrepreneurs make when trademarking too early, how to safeguard trade secrets and internal processes, and how to set healthy boundaries and protections with employees. Tenicia shares her perspective on how AI is changing the landscape of intellectual property and why documenting your ideas and creations is now more critical than ever.

Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else.

In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority.

She also shares how she helps clients design "million-dollar offers," build confidence in their value, and create an online presence that attracts opportunities without constant effort.

In This Episode

What makes a great salesperson, and how can business owners help their teams reach their full potential? In this episode of Systems Simplified, host Adi Klevit talks with Bob Paskins, founder of Catapult, about his structured LAUNCH framework for developing effective sales teams. Bob explains how the program helps identify talent, train sales professionals, and systematize the entire sales process for predictable growth.

He breaks down each step of the LAUNCH acronym: Locate targets, Approach prospects, Understand needs, Navigate the sales process, Close the deal, and Harness relationships. Bob also shares how business owners can align their teams, manage objections, and build lasting client relationships that drive referrals and repeat business.

In this episode of Systems Simplified, host Adi Klevit talks with Nikki Ostrower about how she built three successful wellness brands by combining purpose, passion, and systems.

Nikki shares her journey from working in corporate sales to experiencing burnout and recovery — an experience that ultimately inspired her to dedicate her life to health and wellness. She explains how she built NAO Wellness from her apartment in New York City, scaling it into a thriving company serving both individuals and corporations.

When pregnancy forced her to step back, Nikki discovered the power of strong systems and trusted teams. That moment sparked a lasting lesson: when you have the right people, processes, and systems, your business can thrive without you.

She goes on to describe how she launched her first wellness center, pivoted during COVID-19 to create the viral Ear Seeds product, and later co-founded Lice Mamas, a company redefining lice treatment with safe, modern methods.

Nikki's story is one of resilience, innovation, and leadership through purpose. By focusing on systems and authenticity, she continues to grow businesses that not only succeed but also give back to the community.

In this episode of Systems Simplified, host Adi Klevit speaks with Michael Devous about transforming fear into a leadership advantage. Michael recounts how his challenging childhood and experience in the performing arts taught him resilience and self-awareness. These lessons later inspired his Four F's Framework, a process that guides leaders to face fear, reframe it, and use it as a tool for growth and connection.

Adi and Michael explore how authenticity drives effective leadership systems. Michael explains that many executives struggle because they pursue someone else's definition of success rather than their own. He helps leaders reconnect with their core values so their systems, communication, and relationships reflect genuine intent and trust.

The discussion highlights empathy as a cornerstone of implementation. Michael emphasizes that leaders must shoulder responsibility for system outcomes and create environments where teams feel empowered to contribute improvements. Adi connects this to her work on system design, reinforcing that understanding the "why" behind a process ensures lasting success and engagement. Together, they reveal how authentic, empathetic leadership turns systems into vehicles for connection, efficiency, and sustainable impact.

In This Episode

In this episode of Systems Simplified, host Adi Klevit talks with global sales mentor Zach Selch about the systems and mindsets that drive scalable international sales.

Zach shares how he helps VPs of sales move from reactive selling to strategic, process-driven growth. He explains that most companies have strong systems for their domestic market but lack structure in their international sales efforts. By introducing data-driven visibility, defining clear buyer journeys, and building repeatable processes, Zach helps companies multiply their sales — sometimes by 1,000% or more.

He also emphasizes the power of consistent follow-up, explaining how it builds trust, credibility, and client confidence. From using CRMs effectively to designing creative follow-up tactics like sending global candy-filled advent calendars, Zach shows how small systematic touches can yield huge results.

Finally, he shares what makes a great global VP of sales: resilience, cultural awareness, flexibility, and the discipline to follow systems.

In this episode of Systems Simplified, host Adi Klevit talks with Michelle Savage about transforming publishing into a structured, empowering process for women. Michelle shares how her experience as a writer and editor revealed inefficiencies in traditional publishing and inspired her to build Sulit Press, a system that centers on author experience, support, and community.

Adi and Michelle explore the multi-author publishing model, a 90-day program combining coaching, collaboration, and collective marketing to help women publish confidently. This structured process removes the chaos from creativity, ensures quality storytelling, and expands visibility through shared networks.

The conversation also highlights the deeper transformation authors experience through writing. Michelle explains how storytelling builds confidence, personal growth, and professional credibility—helping women clarify their message, strengthen their voice, and attract aligned opportunities.