Nia King-Rubie is the Managing Partner of Immersive Strategies, a black-owned, women-owned strategic engagement firm for the digital age. She has over a decade of experience advising top brands like the NFL and Google. Before founding Immersive Strategies, Nia served as an Advance Associate for The White House and a Deputy Director for the 2012 Democratic National Convention committee.

With digital content dominating the marketing and communications industry, audiences demand deeper engagement and personalized messages. How can you harness digital engagement strategies to connect with your target market?

Rather than speaking universally to a large group, strategic engagement specialist and digital savant Nia King-Rubie says to segment audiences to craft authentic, customized messages. This requires understanding your market by developing personas based on pressing issues. To scale this methodology, you must create and document replicable processes that can be operationalized. 

Tune in to this episode of the Systems Simplified podcast as Adi Klevit sits down with Nia King-Rubie, Immersive Strategies’ Managing Partner, to talk about developing a process around digital engagement. Nia explains the elements of digital strategic engagement, how to create authentic messages, and how to align contrasting systems for quality assurance.

Karena Bell is the Founder and CEO of ProfitLinz, a woman-owned profit optimization and business advisory firm. With over 25 years of experience in enterprise IT, business solutions, and finance, she advises business decision-makers on strategies, optimizing costs and systems, and identifying revenue-generating solutions. Before founding ProfitLinz, Karena was the National Chapter Head and Chief Connector at The Connective, where she assisted in developing the organization’s systems, processes, and policies.

Too often, companies view high top-line revenue as an indicator of profitability and pay less attention to the business' net profits and profit margins. This occurs when entrepreneurs become too focused on daily operations and disregard process documentation and how they can streamline operations to drive the bottom line. How can you unify revenue streams and profit to grow your business?

According to business solutions developer Karena Bell, organizations have multiple profit lines they can optimize, including supply chain operations, client contracts, and system and process documentation. Clients are a company’s most valuable asset, so you must evaluate your ideal customer portfolio to determine their profitability level and examine and adjust pricing systems according to industry standards. Yet client profitability extends beyond data and requires culture and value alignment to ensure consistency across all additional operations.

On this episode of Systems Simplified, the Founder and CEO of ProfitLinz, Karena Bell, joins Adi Klevit for a discussion about profit optimization. Karena explains how to identify ideal revenue systems and profit lines, the barriers to increasing profitability, and her passion for systems, processes, and cost structures.

Ryan Reilly is the Director of Business Development at Sandler, a world leader in innovative sales, leadership, and management training. As a former educator, vocational counselor, behavior consultant, and sales manager, he works with clients to help them achieve their goals. Before Sandler, Ryan was the Director of Sales and Operations at Young Equipment Solutions, Inc.

The sales system has been tarnished by the idea of the snake oil salesman, creating distrust between buyers and sellers. With a targeted sales process, you can rebuild rapport with your prospects. So how can you identify customers’ needs and decision-making processes?

According to business development and sales specialist Ryan Reilly, the three types of buyers are the motivated and unmotivated — each comprising 20% of your prospect pool — and the moveable middle. These customers have a process involving initial motivation, commitment avoidance, and final decision-making. Rather than following the traditional sales process of a needs analysis and proposal, Ryan says to establish a bond following the needs analysis by discussing the buyer’s interests, problems, budget, and other concerns to present a solution that aligns with their process.

Tune in to this episode of the Systems Simplified podcast as Adi Klevit hosts Ryan Reilly, the Director of Business Development at Sandler, who shares insights into the sales and buying processes. Ryan explains how to target various buyers, the best practices for follow-ups, and how to align the sales and buying processes to close a deal.

Eric Recker is a dentist, coach, speaker, author, former triathlete, and owns Recker Dental Care, PC. With 20 years of experience as a practicing dentist, he leads, coaches, and mentors an 18-person team. As a Certified Elite Success Coach, Eric works with high-achiever personalities to help them reach their goals.

Most entrepreneurs are high-achievers working relentlessly to tackle new ventures and reach their goals. But without the proper systems to incorporate boundaries, they often experience burnout. How can you allocate your time between endeavors to focus on your passion?

Versatile dentist and mentor Eric Recker knew that to pursue additional aspirations, he had to relinquish his responsibilities as a practitioner gradually. He hired a coach and built a support system to begin building his coaching business. Cultivating discipline in your journey requires identifying your purpose and implementing systems and processes to achieve it. This may involve developing a set schedule to budget your time and maintain motivation.

Dentist, speaker, author, and coach Eric Recker joins Adi Klevit in this episode of Systems Simplified to talk about achieving your purpose with systems and processes. Eric shares strategies for mitigating burnout, his ideal client base, and his journey from a practitioner to an entrepreneur.

Greg Tomchick is a Partner and CISO (chief information security officer) at Valor Cybersecurity, which helps small to medium-sized businesses simplify and address cybersecurity threats. As a former professional athlete, entrepreneur, and cyber attack victim, he focuses on mitigating cyber threats and countering attacks with targeted and strategic responses. Greg is the host of The Connected Mindset podcast and the author of Growing Into You.

Entrepreneurs possess a unique discipline to identify and execute their strengths, endure failure, and develop systems to maintain success. But what happens when the fruits of your labor are compromised during a cyber attack? How can you prevent and mitigate threats to your business?

All business owners must prioritize their endeavors based on objectives, culture, and values. For pro athlete turned entrepreneur, Greg Tomchick, cybersecurity is a fundamental component shaping all other business ventures. This form of protection extends beyond traditional notions of digital security and involves a holistic process. Assessing core systems and processes allows you to recognize risks associated with your digital footprint, whereas identifying and enforcing your culture mitigates internal threats. It’s also critical to allocate and safeguard your resources. 

Join Adi Klevit in this episode of Systems Simplified as she welcomes Greg Tomchick, a Partner and CISO at Valor Cybersecurity, who shares comprehensive cybersecurity processes for disciplined entrepreneurs. Greg explains the similarities between entrepreneurs and professional athletes, companies’ main cybersecurity vulnerabilities, and how to protect against cyber attacks.

Leslie Harpole is the Co-owner of Champion Plumbing, a residential plumbing service business she started with her husband, Brent. The company services Oklahoma City and the surrounding areas. After leaving her job as a Land Technician at Red Sky Land, LLC, Leslie channeled her passion for her community and other local businesses to start Champion Plumbing.

While technical systems and processes are integral to a company’s operational efficiency, support systems allow entrepreneurs to build and scale their businesses. Learn how a network of supportive consultants and executives helped a trade entrepreneur advance her passion. 

As a tenacious tradeswoman managing a plumbing company with her husband, Leslie Harpole channels her strategic drive and personal and professional support systems to build her business into an influential empire for her family and the community. But business challenges can interfere with your personal life, so Leslie urges you to divide time between your family and strategic idea-sharing with your support network.

In today’s episode of Systems Simplified, Adi Klevit hosts Leslie Harpole, the Co-owner of Champion Plumbing, who shares her passion for building a lasting business in the trades. Leslie talks about her inspiration to launch a podcast, how she founded and scaled Champion Plumbing, and the difficulties of managing a company with a spouse.

Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is the M&A Advisor at Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more.

In addition to his role at Potomac Business Capital, Todd is an angel investor at multiple companies, including Zoomph, Whitebox Inc, and RightEye LLC. He is also the host of the Second Bite Podcast, where he talks with top CEOs and entrepreneurs about creating valuable companies through creative transactions. 

One of entrepreneurs’ standard desires is attaining the freedom to work when and where they want. Selling and exiting your business is a viable option, but it requires extensive due diligence and a systematic process to execute effectively. How can you source and finalize optimal acquisitions?

According to seasoned M&A advisor Todd Taskey, the buyer acquires 100% of the business in an ideal transaction while the seller maintains equity in the new company. This can be accomplished through a private equity acquisition or by partnering with a company that specializes in your industry. Before executing any deal, Todd emphasizes maintaining your organization’s quality by implementing processes to systematize operations and finances.

In today’s episode of Systems Simplified, Adi Klevit is joined by Todd Taskey, the M&A Advisor at Potomac Business Capital, who details the components of a successful business transaction. Todd also explains how to evaluate potential companies for acquisition, the road to post-acquisition freedom, and the ideal time to exit a business.

Alex Rodriguez is the President of YMMY Marketing, a creative lead-generation agency. He helps growth-oriented businesses acquire intent-filled leads and revenue opportunities. As a speaker and creative strategist, Alex has over two decades of experience generating leads. He is also the author of the best-selling book Digital Bacon and Sell You Before You Sell.

When it comes to lead generation, marketers and business owners often invest in digital or social media advertising arbitrarily, lacking a well-defined strategy and losing potential clients in the process. Today’s guest shares proven systems to engage and generate qualified leads.

According to seasoned marketer Alex Rodriguez, the main objective of lead generation is to deliver value to potential customers or clients. When prospects display interest in your product or service, you can identify a need or problem they face and offer affordable and low-friction solutions. The lead generation process involves advertising on three channels. Marketing on organic channels like podcasts boosts discovery and brand awareness, while paid digital channels allow you to share common customer experiences. By combining these channels with personal channels like your website, you can assess lead engagement and ROI effectively.

In this episode of Systems Simplified, the President of YMMY Marketing, Alex Rodriguez, joins Adi Klevit to talk about profitable lead generation systems. Alex describes the value of intent-based leads, the do’s and don’ts of paid lead generation, and automated systems for lead engagement.

Victor Nunnemaker is the Founder and Investor at Digital Porcupine, a website investing in the digital revolution. He is also the President-Elect of Entrepreneurs’ Organization (EO) San Francisco. With over 25 years of experience as an entrepreneur, Victor has held executive positions in public and private high-tech, biotech, and startups in Silicon Valley. As an avid investor in SaaS and other digital companies, his returns have exceeded 10x the average of their market indexes.

People often believe that business owners are born successful. But entrepreneurs who have built companies from scratch have lived through adversity. How can you scale and exit your business to achieve full financial freedom?

After being raised in poverty and having launched, sold, and exited several successful businesses, Victor Nunnemaker is no stranger to hardships. His four-step system for entrepreneurship involves survival, stability, success, and service. Establishing and selling a company with those key components requires embracing your adversities, taking the initial step to execute your ideas, gaining financial clarity, and implementing systems and processes to prepare for a sale.

Tune in to this episode of Systems Simplified as Victor Nunnemaker, Digital Porcupine’s Founder and Investor, joins Adi Klevit to talk about the systems for a rewarding entrepreneurial journey. Victor shares his habits for success, how he remains goal-oriented, and the value of intentionality and learning from others. 

Brett Trembly is the Co-founder and CEO of Get Staffed Up, a staffing agency helping lawyers at small and mid-size firms hire off-shore, full-time virtual assistants. He is also the Founding Partner of Trembly Law Firm, where he resolves businesses’ legal issues. As a practicing lawyer, Brett has been named a Super Lawyers Rising Star in Florida for three years and is the former President of the Miami Kendall Bar Association.

Startup entrepreneurs often take on multiple responsibilities while scaling their companies simultaneously. Consequently, they find themselves in an endless cycle, unable to catch up. How can you delegate your tasks to qualified professionals?

According to attorney and recruitment expert Brett Trembly, time is an entrepreneur’s most valuable asset. He has developed a 24-month hiring process for business owners to protect their time and focus on growth. This roadmap involves hiring virtual assistants gradually and systematically, beginning with an executive assistant to relieve you of minute tasks. From there, you should hire a receptionist, a marketing assistant to develop a system for generating conversions, an intake coordinator, a billing clerk, a secretary, and a client concierge. 

In this episode of Systems Simplified, Brett Trembly, the Co-founder and CEO of Get Staffed Up, is back to speak with Adi Klevit about developing a hiring system for business growth and freedom. Brett talks about the business principles outlined in his book, how to reshape your perspective about delegating, and the role of a client concierge.