The future of storytelling isn't just about creating great films—it's about connecting the creators, investors, buyers, and partners who bring them to life.
In this episode of Table 6ix, hosts Dana Duncanson and Tiana Atapattu Jayatunga sit down with Geoff Macnaughton, Vice President of Market Programming and Theatrical and Programmer of Primetime at Toronto International Film Festival, to explore one of the organization's most ambitious evolutions yet: TIFF: The Market.
Together, they discuss why now was the right time for TIFF to launch a year-round marketplace that connects filmmakers, studios, producers, investors, distributors, innovators, and creators from around the world. Geoff shares how the Market expands TIFF beyond a traditional film festival, positioning Toronto as a global hub where creativity, business, and innovation intersect.
The conversation explores:
🎬 Why TIFF launched The Market and the opportunity it's creating for the industry
🌎 Toronto's growing role as a global destination for film, television, and creative business
💡 How technology, AI, streaming, and digital creators are reshaping the future of storytelling
🚀 Why TIFF introduced its new Innovation Hub and what it means for creators and entrepreneurs
🎙️ Geoff's insights on audience engagement, programming, and building experiences that connect people through stories
⚡ A fun QuickFire round covering favourite films, creative inspiration, industry myths, and more
Whether you're a filmmaker, entrepreneur, creator, marketer, investor, or someone passionate about culture, this episode offers an inside look at how storytelling is evolving—and why Toronto is helping shape its future.
🎟️ Learn More about TIFF The Market at https://tiff.net/themarket
✨ Follow TIFF on Instagram at @tiff_net and check out the Festival September 10-16, 2026
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