Because so many competitors are hiding behind digital tools, far fewer are calling prospects. That's why cold-calling is amazingly relevant. But you have to practice your craft. Wendy Weiss has been training salespeople for 24 years. When most people learn a simple scripted system, know it inside and out, and practice it consistently, picking up the phone is easy. She shares why she believes scripting is so important in this episode of Sales Reinvented.

Outline of This Episode

• [1:01] What is cold-calling? Is it still relevant?
• [2:42] Is cold-calling an art and a science?
• [3:32] How Wendy prepares for cold-calling
• [5:59] Wendy's effective opening lines and techniques
• [7:01] To script or not to script?
• [8:46] Tools, technology, and metrics Wendy uses
• [11:58] Wendy's top cold-calling dos and don'ts
• [15:01] How Wendy handles objections and rejections

Resources & People Mentioned

• Contact Science
• Get Wendy's FREE Sales Prospecting Toolkit

Connect with Wendy Weiss

• Connect on LinkedIn
• Follow on X

Connect With Paul Watts

• LinkedIn
• Twitter

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Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com