TACOS Tuesday - Amazon Ads Tactics

Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper behaviour, and Amazon’s own platform moves changed the way brands win. They dig into the real impact of deal-event strategy, tariff turbulence, the rise of third-party sellers, Amazon’s unexpected Google Shopping switch-off, and why creative quality still separates the brands that scale from the ones that stall. With candid lessons from inside the agency and a look at what’s ahead for 2026, it’s a valuable episode for any brand wanting an edge in the year to come.
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Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real sales growth came from. They unpack why ad-driven results outpaced organic performance, how deal tagging and product mix influenced outcomes, and what these trends say about Amazon AU’s rapidly maturing marketplace. A few standout insights including unexpected ROAS behaviour and why higher-priced products won big. This episode could reshape how you approach deal events in 2026, and it’s the kind of insight you’ll want in your toolkit before planning next year’s strategy.

In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and what the data suggests about CPCs, ad strategies, and return on spend. You’ll also hear how smart Amazon Ads optimisation can drive organic ranking, strengthen Best Seller Rank, and influence performance heading into the December gifting period. It’s a data-driven, practical look at Black Friday on Amazon Australia that helps sellers and vendors identify where demand is shifting, refine their deal strategies, and apply these insights to strengthen next year’s event planning.

In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with Amazon’s systems, supporting clients through the chaos, juggling team capacity, and navigating the ever-shifting landscape that comes with operating in the world’s biggest marketplace. It’s a candid, insightful look at agency ownership that Amazon operators, vendors, and sellers will instantly relate to.

In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically turns profitable, and the key signs your offer may need a tweak. If you want a clearer, more realistic view of what a successful launch really looks like, this episode is a must-listen

In this episode of Tacos Tuesday, Hamish Conway is joined again by Mark Gray from CrescoData to explore how agentic AI and shopping agents are reshaping the future of online retail. Mark draws on over two decades of e-commerce experience to explain how automation and AI-driven decision-making are transforming how consumers shop and what that means for brands today. From product data enrichment to marketplace visibility, they discuss how businesses can prepare for a world where AI does the buying. Whether you’re an established brand or a fast-moving challenger, this episode reveals why adaptability and discoverability are now your biggest competitive advantages in the age of AI-powered shopping.

Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon performance. From traffic dips to conversion shifts and pricing trade-offs, they break down how to pinpoint what’s really behind a drop in sales and what data to trust before reacting. You’ll also learn why sometimes the best move is not to panic, how to spot if you’re losing market share, and the surprising metric that reveals if a price increase actually worked. If you want to stop guessing and start uncovering the root causes of sales decline, this episode is essential listening for any Amazon seller looking to protect and grow their results.

This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how a seven-day deal window reshaped sales performance, why high-priced products came out on top, and the crucial tactics that turned ad spend into record-breaking returns.

They unpack what really moved the needle - from the ROAS and conversion gains that defied expectations to the strategic use of deal badges and inventory planning now setting brands up for a powerful finish to Q4 and the upcoming Black Friday sales window.

If you sell on Amazon or want to understand how to turn deal events into lasting organic growth, this episode is packed with real-world insights you won’t find anywhere else.

Tune in to learn how smart advertising and data-driven preparation can transform your next big deal event.

In this episode of Tacos Tuesday, Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He reveals the “three-legged stool” framework behind sustainable, profitable growth covering the often-overlooked foundations that drive real results, the conversion levers that turn browsers into buyers, and the traffic strategies that scale sales without wasting spend. Whether you’re a seasoned vendor or just finding your feet on Amazon, this episode will challenge how you think about growth and show you why fixing one simple thing could completely change your results in 2026.

In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you?
They unpack real test results that challenge “bigger budget = better performance,” discuss the psychology behind why some videos stop the scroll, and share the key creative principles that make sponsored brand videos convert.  If you’ve ever wondered what really drives video success on Amazon (hint: it’s not what most brands think), this episode will change how you approach your next campaign.

Download Tips for Maximising SBV Effectiveness Here: https://gosellglobal.com/wp-content/uploads/2025/10/Tips-for-Maximising-SBV-Effectiveness-1.pdf

Sell Global is also on the lookout for a new Advertising Director, a senior, client-facing role focused on strategy, growth and driving results for top-performing brands. Are you our next Ads Director Superstar or do you know someone who would be a great fit? Check out the detail here : https://gosellglobal.com/careers-advertising-director-role/