TACOS Tuesday - Amazon Ads Tactics

In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are transforming the way brands advertise on Amazon Australia. They reveal practical ways to use AMC insights to retarget high-intent shoppers, identify high-value new-to-brand customers, and optimise Subscribe & Save strategies for stronger lifetime value. You’ll also learn how to pinpoint which products drive the most new customer acquisition and how to leverage that data for smarter campaign strategies. Packed with real examples and actionable insights, this episode is essential listening for anyone wanting to make data-driven advertising decisions and boost performance ahead of Prime Big Deal Days and Black Friday.

In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hamish Conway on leave, Sebastian is flying solo again and shares a step-by-step strategy for maximising results before, during, and after the event. He explains why analysing last year’s data is vital, the key metrics to track - revenue, conversion rate, ACOS,  ROAS, and how to adjust bids and budgets across each phase. You’ll discover why brand awareness campaigns matter ahead of time, how to capture demand with sponsored products during peak shopping days, and what to do to manage buyer fatigue afterwards. Packed with practical, data-driven insights, this episode is essential listening for anyone looking to sharpen their Amazon advertising strategy this Prime season.

Sebastian Hargreaves takes the mic solo this week while Hamish Conway enjoys a well-earned break, unpacking why rule-based automations often fail in Amazon advertising. He reveals how rigid look-back windows, over-optimisation, and limited bid adjustments can actually create more work and weaker results and why success on Amazon requires both art and science. With actionable insights and practical case studies, this episode delivers strategies to help sellers sharpen their bidding approach, improve campaign performance, and drive profitable growth on Amazon.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the debate of Amazon vs Meta advertising and what it means for e-commerce brands. They unpack why consumers often shift from social media ads to shopping on Amazon, highlighting the platform’s trust factor, fast delivery, high conversion rates, and strong customer protection. You’ll also learn how to protect your brand with Amazon Brand Registry, manage IP risks, and leverage both Amazon and Meta to create a blended strategy that drives growth. If you want insights on e-commerce strategy, Amazon ads, DTC costs, conversion optimisation, and building brand control online, this episode is packed with takeaways.

In Episode 55 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most confusing yet critical debates in Amazon advertising : TACOS versus ACOS. You’ll learn how TACOS guides big-picture strategy, how ACOS informs day-to-day optimisation, and why clarity around campaign goals prevents wasted spend and lost ranking opportunities. Along the way, they reveal how to spot and fix cannibalisation, use contribution margins to set smarter bids, and know when it’s time to double down on ad spend to fuel organic rank and sales growth. If you want to master the balance between profit and growth, this episode gives you the clarity to make confident advertising decisions.

👉 If you’d like Seb to take a closer look at your Amazon Ads and give you clarity on your TACOS, ACOS, and campaign objectives, you can book a free spotlight audit with him here: https://calendly.com/sebastianhargreaves/30min

In Episode 54 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most powerful yet overlooked levers in Amazon advertising - harvesting search terms. They reveal how moving winning keywords from auto campaigns into targeted exact match campaigns can dramatically improve ROI, reduce wasted ad spend, and unlock new growth opportunities. You’ll learn what makes a search term worth harvesting, why even high ACOS keywords can still be valuable, the dangers of low-volume terms, and how to set bids that align with your growth or profit goals. Whether you’re focused on scaling or efficiency, this episode gives you a clear framework to take control of your Amazon ads and maximise results.
Download Slides here : https://gosellglobal.com/wp-content/uploads/2025/09/How-to-use-Harvesting-to-Maximize-your-Return.pdf

In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Amazon Australia. Drawing on aggregated client data from millions in ad spend, they reveal insights into click costs, conversion rates, ROAS, TACOS, and the opportunities that exist for brands in both markets. Discover why cost-per-click is over 150% higher in the US, why ad conversion rates in Australia can outperform the US, and how brands can avoid “CPC jail” by building long-term strategies beyond search ads. For US sellers eyeing new growth opportunities or Australian brands ready to scale before the market gets more competitive, this episode highlights where the real opportunities lie and how to make Amazon ads work as part of your broader eCommerce growth strategy.

Download Slides Here: https://gosellglobal.com/knowledge/podcast/

In episode 52 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal how to take control of your Amazon ACOS by shifting focus from ad spend to measuring revenue per click. They break down why revenue per click is a more powerful metric than ACoS alone, how to spot hidden inefficiencies in your campaigns, and practical steps to scale profitably without wasting ad dollars. You’ll also learn how this approach changes bidding strategies, improves keyword targeting, and gives you clarity on where to double down for growth. They also discuss how to compare campaign performance across different product ranges, how to identify when higher ACOS can still be profitable, and how to use revenue per click to make smarter decisions around scaling. If you’re looking to reduce wasted spend and increase profitability on Amazon, this episode gives you the framework to make data-driven advertising decisions and win more sales.

Download Slides here: https://gosellglobal.com/wp-content/uploads/2025/08/Advertising-Training-Why-Revenue-Per-Click-is-King.pdf 
You can view previous episodes here: https://gosellglobal.com/knowledge/podcast/ 
Enjoy the show and as always, follow, review, and share. Thank you 

In Episode 51 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack three revealing insights from their Amazon ads audits - insights that could be quietly draining your budget and holding back your growth. Drawing on data from dozens of brands and millions in ad spend, they explore how many sellers lean too heavily on Sponsored Products while underusing high-potential ad types like Sponsored Display, the hidden risks of over-investing in branded search terms that can cannibalise your own sales, and the often - overlooked problem of wasted ad spend across broad, phrase, and auto targeting. They also share benchmarks to help you measure whether your ACOS and ad efficiency are truly competitive, and practical ways to reallocate your budget for stronger returns. Tune in to find out how your performance stacks up, and how small strategic shifts can lead to big gains on Amazon.

In this special 50th episode, we celebrate one year of our TACOS Tuesday Podcast - it’s our first birthday! Hamish Conway and Sebastian Hargreaves reflect on what a year of weekly episodes has revealed about winning on Amazon, and what’s next. They dig into the rise of challenger brands, the decline of early-mover advantage, the explosive growth of Prime in Australia, and how AI and content velocity are changing the game. You’ll hear how to future-proof your brand, scale profitably with TACOS, and navigate rising CPCs, DSP, and Amazon’s evolving ad ecosystem. Whether you’re an emerging seller or an established brand, this episode offers fresh insights, real-world examples, and forward-looking strategies to help you stay competitive and keep growing on Amazon.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍