TACOS Tuesday - Amazon Ads Tactics

In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU.

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In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies they’re using to navigate the seasonal lull between Q1 momentum and Prime Day build-up. They discuss how to adjust bids based on changing conversion rates, and how brands can use historical data to stay profitable during off-season slumps. They also touch on why Amazon vendors are being pushed toward higher average sale price products. Whether you’re a vendor or third-party seller, this episode gives real-time insight into staying sharp if or when the market cools.

In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overspending. Learn how to align your budget with business goals, adjust based on campaign performance, and avoid the most common pitfalls that drain ad spend. We cover practical methods for scaling, when to pull back or double down, and how to use data to make smarter budget decisions. Whether you're managing a tight budget or looking to scale profitably, this episode offers actionable insights to help you take control of your advertising spend.

In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can unlock huge savings for e-commerce brands. Jamie shares his journey from running a transport business, to successfully launching his own brand on Amazon and then to launching a global logistics platform. Jamie has spent a significant amount of time in China and it was the early insights learning how Chinese manufacturers managed their logistics inspired a more efficient inventory model. They dive into key mistakes brands make with inventory movements, how to mitigate tariff risks, and why storing stock in China gives sellers more flexibility. Jamie also breaks down the power of demand-driven shipping, the shift toward multi-channel fulfillment, and how SKUdrop is helping both small and enterprise-level brands navigate complex logistics with ease. If supply chain headaches are eating into your margins, this episode is your blueprint for gaining control and scaling with confidence.

In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make like poor campaign structure, catalog gaps, and wasted spend and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential, but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.

In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence.  
This is a must listen if you're navigating e-commerce in uncertain times.
Access the free Dayparting Tool at gosellglobal.com/management-for-amazon-ads to maximise your ad efficiency by identifying your best performing times of day and week.

In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.

In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it.

By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you're running Amazon Ads, this episode is packed with insights to help you maximise your returns.

Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results.

They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns.

If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen.

To See If the Amazon Ads Spotlight Audit is Right For Your Brand, you can book a call with Seb here : https://gosellglobal.com/management-for-amazon-ads/

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates.
They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still under-utilised like Amazon Australia. If you're running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.