TACOS Tuesday - Amazon Ads Tactics

Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword harvesting. Discover what keyword harvesting is, why it matters for optimising your ad campaigns, and how it can significantly improve your sales performance.

Sebastian explains the process of moving successful search terms from broad research campaigns to more controlled exact match campaigns, allowing for precise bid management. They discuss the importance of understanding customer search behaviours and how to effectively structure your campaigns for successful keyword harvesting.

Listeners will also gain practical tips for setting up research campaigns, adapting strategies for different markets, and knowing when to harvest keywords based on product lifecycle stages. With insights on reducing wasted ad spend and improving overall campaign effectiveness, this episode is packed with actionable advice for sellers looking to enhance their Amazon advertising strategies.

Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amazon marketplace, the challenges faced by brand owners, and the strategies that can lead to success.  Join Hamish as he dives into the confessions of an Amazon agency owner, offering wisdom gleaned from eight and a half years of experience.

In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon storefront strategy and maximize ad effectiveness. Kirsten shares her creative expertise on crafting captivating mobile and desktop experiences that engage customers, optimize product collections, and leverage tools like Sponsored Brand Headline Ads. Together, they dive into storefront design principles, from video integration to product categorization, and discuss how to create competition-free zones to boost conversions. Whether you’re selling a small range or managing a large catalog, learn how to tailor your storefront to drive sales and improve customer journey experiences on Amazon.

In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this process. They also explore reverse ASIN research, how to analyse competitors, and the power of Amazon’s first-party data. Whether you’re new to PPC or a seasoned pro, this episode offers actionable insights to elevate your ad strategy and boost sales on Amazon

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you’re selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitability. Discover how to set the right expectations, make the most of your advertising budget, and avoid common pitfalls that can derail your product launch on Amazon.

In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon’s platform. Whether you’re new to Amazon ads or looking to refine your approach, this episode offers valuable insights.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn how to optimize your ad spend, generate millions in sales, and stay ahead in the ever-evolving world of Amazon advertising. Enjoy the show and as always, follow, review, and share. Thank you.

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads.Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend.In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them.Enjoy the show and as always, follow, review, and share. Thank you.

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy :)