Tails and Tones

TL;DR

Ultrarunning coach Meghan Gould, founder of She Runs Ultras, shares how to safely and joyfully run with your dog, from building distance gradually to reading their cues over chasing mileage targets. She covers breed considerations, gear essentials like harnesses versus collars, heat and hydration rules, and her "daily shakedown" mobility practice, while making the case that flexibility and consistency beat rigid perfection, both in ultramarathon training and in everyday life with a dog.

In this episode, Mariska and ultra running coach Meghan Gould discuss the intricacies of sharing an active lifestyle with dogs. They explore the balance between training for ultra marathons and caring for dogs, the importance of choosing the right breed for running, and the essential gear needed for safe and enjoyable runs. Meghan shares her personal journey into ultra running, the lessons learned from training with dogs, and the significance of flexibility and consistency in achieving running goals. The conversation emphasizes the joy of running with dogs and the importance of making it a fun experience for both.

Meghan Gould is an ultrarunning coach and the founder of She Runs Ultras, a podcast and online coaching community that supports women, especially those in midlife, as they train for their first or farthest ultramarathon in a way that actually fits real life.

Meghan has run distances from 50K to 200 miles, giving her firsthand experience with the physical, mental, and logistical demands of ultra running. Through coaching, community, and honest conversations about what training really requires, she helps runners stop second-guessing themselves, build confidence, and make smarter decisions, so they can cross the finish line feeling strong, healthy, and proud.

• Running with your dog is about reading their cues, not hitting mileage targets. Distraction, panting, and soreness matter more than the number on your watch.
• Gradual build-up protects joints, especially in young dogs still developing, start with short walk-run intervals and build slowly over weeks and months.
• Not every breed is a running partner. High-energy breeds like Australian Shepherds need serious exercise commitment, while brachycephalic breeds like French Bulldogs are better suited to shorter distances or stroller support.
• A proper harness matters more than any other gear. It reduces strain on your dog's neck compared to a collar, and pairing it with a sturdy long lead gives dogs room to explore while keeping you in control.
• Heat is a hard limit, not a guideline. Meghan won't run her dog once temperatures climb into the 70s Fahrenheit (low-to-mid 20s Celsius), and always carries extra water.
• Flexibility beats rigid perfection in both running and dog training, plan for your schedule to be knocked off track, and build in buffer time rather than treating deviations as failure.
• The Daily Shakedown is a low-cost recovery tool. A 5-10 minute head-to-toe mobility practice, done any time of day, can prevent the kind of chronic pain that comes from ignoring small issues.
• Training a dog to run takes longer than people expect. Distractions, smells, and other dogs mean early "runs" are really training sessions that happen to include some running.
• Chasing the process, not the medal, builds more lasting motivation, especially for first-time ultra or marathon runners navigating setbacks like injury or life circumstances.

• Meghan Gould, She Runs Ultra's, Facebook, Instagram, Tiktok, YouTube, Podcast
• Daily Shakedown
• Episode 29: Your Dog Isn’t “Just Getting Older.” This Is What’s Actually Happening with Dr. Laurie McCauley
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

Some dog breeds that might be great if you need a training buddy:

Typical: 5–10 miles, Upper: 12 miles

Efficient movers; mental engagement required.

Typical: 5–9 miles, Upper: 10–12 miles

Smooth stride, thrives on steady pacing.

Typical: 4–8 miles, Upper: 10 miles

Steady, heat tolerant, large-frame considerations.

Typical: 6–12 miles, Upper: 15 miles

Built for endurance; needs humans to enforce limits.

Typical: 5–10 miles, Upper: 12 miles

Historically bred to run long distances.

Typical: 5–9 miles, Upper: 10–12 miles

High-drive, mentally intense endurance dogs.

Typical: 5–10 miles, Upper: 12–14 miles

Strong aerobic engine; benefits from structure.

[00:00]-Intro

[00:00]- How to Share an Active Life With Your Dog Safely

[02:16]- Introducing Meghan Gould of She Runs Ultras

[03:00]- What Is an Ultramarathon

[03:39]- How Meghan Got Into Running

[05:05]- Discovering Trail Running and Ultras

[06:00]- Balancing Ultra Training and Dog Mom Life

[07:23]- What Ultra Training Actually Looks Like Behind the Scenes

[08:52]- How Wyatt Started Running With Meghan

[10:32]- Why Some Breeds Aren’t Built for Distance Running

[12:39]- Choosing the Right Dog Breed for Your Lifestyle

[14:24]- How Far Can Dogs Really Run

[14:56]- Appropriate Distances for Running With a Dog

[17:15]- Why Gradual Build Up Is Critical for Dogs

[18:11]- Essential Gear for Running With Your Dog

[21:38]- Heat, Hydration and Safety Rules for Dogs

[25:24]- What Meghan Wishes She Knew Earlier About Running With Dogs

[27:55]- Flexibility vs Perfection in Ultra Training

[32:37]- Staying Connected to Big Running Goals Without Pressure

[35:31]- What Is the Daily Shakedown

[39:15]- The Biggest Advice for Running Safely With Your Dog

[40:46]- Upcoming Ultra Races and Travel Plans

FAQ

What distance is safe to run with my dog?

Safe running distance depends heavily on breed, age, and fitness, some dogs top out around 5-6 miles before losing focus or getting tired, while athletic breeds like Vizslas or Rhodesian Ridgebacks can comfortably handle 10-12 miles, so build up gradually and watch your dog's cues rather than following a fixed number.

What's the best gear for running with a dog?

A well-fitted harness (rather than a collar) paired with either a sturdy long lead or a fixed six-foot leash gives your dog room to move while protecting their neck and giving you control.

How do I know if it's too hot to run with my dog?

If temperatures climb into the 70s Fahrenheit (low-to-mid 20s Celsius) or your dog shows open-mouth, long-tongue panting, it's time to walk instead of run, seek shade, or head home.

Can any dog breed run long distances?

No, breeds like Vizslas and Rhodesian Ridgebacks are naturally suited to longer distances, while brachycephalic breeds like French Bulldogs or dogs with health conditions are better suited to shorter distances, stroller-assisted outings, or walks instead.

How do I start training my dog to run with me?

Begin with regular walks, then introduce short bursts of easy jogging, gradually increasing distance based on how interested and how tired your dog seems afterward, rather than following a fixed schedule.

What is the Daily Shakedown?

It's a 5-10 minute movement practice combining yoga-style stretches and joint mobility work, done head to toe, that can be used to wake up and prime the body before a run or wind down before bed.

Should I stretch my dog before or after exercise?

Dogs often self-stretch instinctively (similar to a "down dog" pose) when given the chance, and gentle movement or stretching around exercise can support recovery, though there's no single required routine.

How do I stay motivated training for a big goal like an ultra or marathon?

Focus on enjoying the process of training itself rather than fixating solely on race day, and remember that delays or setbacks from injury or life circumstances aren't failures, they're part of a longer journey.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

In this episode, host Mariska Nell sits down with Dr. Laurie McCauley, a pioneer in veterinary rehabilitation, to explore what's really happening when dogs start slowing down. Together, they unpack why stiffness and changes in movement aren't always "just age," and how fascia, trigger points, posture, nutrition, and everyday habits quietly shape a dog's long-term comfort and mobility. Dr. Laurie shares practical, empowering insights for pet parents, from simple movement and stretching exercises, to weight management, joint supplements, laser therapy, and how feeding posture, including elevated eating setups for certain dogs, can reduce strain on the neck, spine, and joints during daily meals. This thoughtful conversation encourages pet parents to notice sooner, support intentionally, and rethink what's possible when movement truly becomes medicine, helping dogs live not just longer lives, but happier, more comfortable ones.

Dr. Laurie McCauley is a pioneer in veterinary rehabilitation with a lifelong passion for helping dogs move better, feel better, and live fuller lives. After graduating from Colorado State University’s School of Veterinary Medicine, she opened the first veterinary rehabilitation clinic in the U.S. and designed the first underwater treadmill for dogs, long before the field had a formal name. Board certified in canine sports medicine and rehabilitation, Dr. Laurie is the founder of Optimum Pet Vitality and has spent decades educating both professionals and pet parents on how movement, awareness, and thoughtful support can transform a dog’s quality of life.

• Dr. Laurie McCauley's path into veterinary rehabilitation, from opening the first rehab clinic in the US to designing the first underwater treadmill for dogs
• Why rehab matters more than most pet parents realise
• Aging versus discomfort: the early signs dog parents often miss
• Piper's own story with laser therapy, joint supplements, and getting her zoomies back
• Longevity, exercise, and why movement truly is medicine
• What fascia is and why it's so important to a dog's comfort and mobility
• How fascia connects to immunity, and why "sticky" tissue causes problems over time
• How movement, stretching, and breathing support healthy fascia
• Doggy yoga and cookie stretches explained, and how often to do them
• A live demo of core strength, balance, and ball exercises
• When to start mobility work, from puppies to seniors
• What trigger points are and why they matter, plus a live demo of finding and releasing one
• Breathing and movement techniques to release tension, and the vagus nerve's role in calming a dog
• Why trigger points often persist after injury or surgery
• Tuning forks, vibration therapy, and fascial release explained
• What laser therapy actually does in the body, with a live demo of lasering a knee properly
• Why positioning matters for cartilage, ligaments, and arthritis prevention
• How often to use laser therapy for acute versus chronic issues, and at-home versus clinic options
• Why this isn't just a senior-dog issue, and the arthritis stats every pet parent should know
• When to start supplements, exercise, and prevention, and why weight matters so much
• Simple range-of-motion checks every dog parent can do at home
• Body condition scores and keeping dogs lean
• Why how dogs eat matters, and when elevated bowls help versus when they don't
• Neck, spine, and pain-free eating, including Piper's own feeding changes and picky eating
• Where to safely start supporting mobility at home, including the Core and More program
• Touch, awareness, and learning what's "normal" for your own dog
• The one thing every pet parent should pay attention to: daily living functions like stairs, jumping, and greeting you
• What changes when dogs start feeling better
• Final movement reminders and a free resource for geriatric dog exercises
• Tuning forks explained in more depth, including amethyst, lapis, and other frequencies
• Why fascial tools can be so powerful, and final thoughts on not waiting for something to be "wrong"

• Aging is not a disease. Slowing down is often a sign of discomfort, not "just age."
• Subtle changes appear long before pain becomes obvious. Shifts in movement, posture, or behavior are usually the first clue, well before a dog looks visibly unwell.
• Early awareness and proactive support pay off. Noticing sooner and acting early can significantly improve a dog's long-term comfort and mobility.
• Fascia plays a critical role in movement, flexibility, pain perception, and recovery. It's the connective tissue running through the whole body, and it matters far more than most pet parents realize.
• Fascial restriction and trigger points can quietly alter posture and movement over time, often without an obvious single cause.
• Trigger points often persist after injury or surgery due to compensation, even when healing appears complete on the surface.
• Movement truly is medicine. Regular, appropriate exercise supports joints, muscles, and overall well-being.
• Controlled strengthening and stretching are just as important as walks or free play, not an optional extra.
• Consistency in daily habits matters more than occasional big interventions. Small, regular movement and stretching add up more than an occasional intensive session.
• Weight management has a major impact on joint health, inflammation, and longevity. Keeping a dog lean is one of the single biggest levers for a longer, more comfortable life.
• Nutrition and joint supplements can support mobility when used thoughtfully as part of a broader care approach, not as a standalone fix.
• Tools like laser therapy can help reduce inflammation, support healing, and improve comfort, whether used at home or in a clinic setting.
• Feeding posture matters. How a dog eats can influence strain on the neck, spine, and joints, meal after meal.
• Elevated feeding setups may benefit dogs with neck pain, arthritis, spinal issues, or mobility challenges, but should always be individualized to the dog.
• Empowered, observant pet parents play one of the most important roles in supporting their dog's quality of life over the long term.

• Dr Laurie McCauley, Optimum Pet Vitality, Facebook, Instagram, LinkedIn, YouTube
• Top 5 Exercises for Geriatric Dogs (Free eBook)
• Core & More: Foundational Exercises for Your Dog
• At Home! Laser Therapy for Pet Parents
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]- Intro

[02:55]- Meet Dr. Laurie McCauley & Her Path into Veterinary Rehabilitation

[05:14]- Why Rehab Matters More Than We Realize

[06:18]- Aging vs. Discomfort: Early Signs Dog Parents Often Miss

[08:34]- Piper’s Story: Laser Therapy, Joint Supplements & Zoomies

[10:21]- Longevity, Exercise & Why Movement Is Medicine

[10:58]- What Fascia Is and Why It’s So Important

[12:45]- Fascia, Immunity & Why “Sticky” Tissue Causes Problems

[13:57]- How Movement, Stretching & Breathing Support Fascia

[14:55]- Doggy Yoga & Cookie Stretches Explained

[15:15]- How Often to Stretch: Daily vs. Throughout the Day

[16:27]- Dr. Laurie Demo: Core Strength, Balance & Ball Exercises

[17:10]- When to Start Mobility Work (Puppies to Seniors)

[19:26]- What Trigger Points Are and Why They Matter

[20:22]- Dr. Laurie Demo: Finding & Releasing a Trigger Point

[20:58]- Dr. Laurie Demo: Breathing & Movement to Release Tension

[21:30]- Breathing, the Vagus Nerve & Calming Your Dog

[23:00]- Why Trigger Points Persist After Injury or Surgery

[23:36]- Tuning Forks, Vibration Therapy & Fascial Release

[25:34]- Laser Therapy: What It Actually Does in the Body

[26:15]- Dr. Laurie Demo: How to Laser a Knee Properly

[27:40]- Positioning Matters: Cartilage, Ligaments & Arthritis Prevention

[28:41]- How Often to Use Laser (Acute vs. Chronic Issues)

[30:20]- At-Home Lasers vs. Clinic Visits

[31:45]- Why This Is NOT Just a Senior-Dog Issue

[32:17]- Arthritis Stats: 20% by Age 1, 80% by Age 7

[32:55]- When to Start Supplements, Exercise & Prevention

[33:12]- Exercise, Obesity & Why Weight Matters So Much

[33:56]- Range-of-Motion Checks Every Dog Parent Can Do

[35:31]- Body Condition Scores & Keeping Dogs Lean

[38:10]- Why How Dogs Eat Matters

[38:29]- Elevated Bowls: When They Help & When They Don’t

[39:57]- Neck, Spine & Pain-Free Eating

[40:52]- Piper’s Feeding Changes & Picky Eating

[41:02]- Where to Safely Start Supporting Mobility at Home

[41:26]- Core & More Program & Simple At-Home Exercises

[42:10]- Touch, Awareness & Knowing What’s “Normal”

[43:23]- The One Thing Pet Parents Should Pay Attention To

[43:34]- Daily Living Functions: Stairs, Jumping & Greeting You

[45:28]- What Changes When Dogs Start Feeling Better

[46:08]- Final Movement Reminders

[47:06]- Free Resource: Top 5 Exercises for Geriatric Dogs

[48:29]- Tuning Forks Explained (Amethyst, Lapis & More)

[52:52]- Why Fascial Tools Can Be So Powerful

[53:13]- Final Thoughts & Gratitude

[53:48]- Outro: Not Waiting for Something to Be “Wrong”

FAQ

Why does my older dog seem to be slowing down?

A slowing-down dog is usually showing signs of discomfort rather than simply "getting old," and early signs like hesitating on stairs or not jumping onto furniture are worth investigating with a vet or rehab specialist.

What is fascia and why does it matter for my dog?

Fascia is the connective tissue that runs through and links the whole body, playing a critical role in movement, flexibility, pain perception, and recovery, and when it becomes restricted, it can quietly affect posture and comfort over time.

How common is arthritis in dogs?

Arthritis is far more common than most people realise. Around 20% of dogs already have it by age one, rising to about 80% of dogs by age seven, which is why this isn't just a senior-dog issue.

Should I use an elevated bowl for my dog?

Elevated feeding setups may benefit dogs with neck pain, arthritis, spinal issues, or mobility challenges, but the right choice should always be individualized to your dog's specific needs rather than applied as a blanket rule.

How can I tell if my dog has a trigger point?

Trigger points are areas of fascial restriction that can be found and gently released through touch, combined with breathing and movement techniques, similar to how a tight knot feels in a human muscle.

Does keeping my dog lean really extend their life?

Yes, weight management has a major impact on joint health, inflammation, and longevity, making it one of the most effective things a pet parent can control day to day.

What age should I start exercise or mobility work with my dog?

Mobility work and controlled strengthening exercises are appropriate at every life stage, from puppies through to senior dogs, as long as they're matched to the individual dog's condition and ability.

Can laser therapy really help my dog's joints?

Yes, laser therapy can help reduce inflammation, support healing, and improve comfort, and can be used both in a clinic setting and, with the right guidance, safely at home.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

In this thoughtful and engaging conversation, Phoebe Peppiatt, a Dubai-based dog trainer, shares her journey from corporate life to ethical, relationship-led dog training. Together with Mariska, she explores why reactivity is so common, especially in busy urban environments like the UAE, and how confidence, early socialisation, and environment shape behaviour over time. They discuss practical, compassionate approaches to common challenges such as separation anxiety, potty training, and overstimulation, while also highlighting the importance of daily routines, feeding setups, and learning to read canine body language. The episode closes with an important reminder: caring for yourself as a pet parent is not optional, it's part of caring well for your dog.

Phoebe Peppiatt is a Dubai-based dog trainer and the founder of Double Woof Dog Training. Originally from the UK, Phoebe has spent over a decade in the Middle East and more than five years working professionally with dogs and their humans around the world. Her approach is rooted in positive, ethical, and judgment-free training, with a strong focus on confidence, communication, and understanding behaviour beneath the surface. Having fostered many rescue dogs herself, Phoebe is deeply passionate about helping dogs stay out of shelters by supporting the human–dog relationship before challenges escalate.

• Phoebe's journey from corporate life to founding Double Woof Dog Training
• Why lived experience with fostering shaped her training approach as much as any qualification
• Why reactivity is so common in busy urban environments like the UAE
• What Phoebe looks for beneath the surface of a reactive dog's behaviour
• How to create a calmer home environment that supports emotional regulation
• A practical, step-by-step approach to building confidence in reactive dogs
• Why early socialisation matters so much, and what the UAE context adds to that conversation
• Compassion for pet parents themselves, not just their dogs, under pressure and guilt
• The quiet signs that a dog's confidence is actually growing
• A gradual, trust-building approach to separation anxiety in apartment living
• Using enrichment and buttons to manage overstimulation
• Common misunderstandings between humans and dogs, and how to read canine body language
• Why humans usually need to change their behaviour first, not the dog
• How daily routines support a dog's emotional regulation
• Why feeding setup, posture, and comfort matter more than most pet parents realise
• A compassionate, consistency-first approach to potty training for puppies and adopted dogs
• Final reflections on why self-care is part of caring well for your dog

• Patience and empathy are foundational to effective dog training. Phoebe's whole approach centers on understanding a dog's inner experience before addressing the behaviour itself.
• Dogs communicate stress and unmet needs through behaviour, not misbehaviour. What looks like disobedience is usually a signal, not defiance.
• A calm, low-stimulation environment supports emotional regulation. Household fragrances, noise, and visual stimulation can quietly raise a dog's baseline stress before they even leave the house.
• Early socialisation plays a key role in building confidence, and matters even more in a busy, urban environment like the UAE.
• Daily routines help dogs feel safe and settled. Predictability itself is a form of comfort and confidence-building.
• Separation anxiety improves through gradual trust-building, not force. Start with very short absences and build up slowly as trust grows.
• Feeding setups and environment can affect comfort and stress. Bowl height, stability, and posture during meals are part of a dog's overall sense of safety.
• Potty training succeeds with consistency, not punishment. Accidents are almost always about fear of being scolded, not spite.
• Many challenges stem from misunderstandings between humans and dogs. Learning to read canine body language changes how owners respond, often before the dog needs to change at all.
• Supporting your own wellbeing helps you show up better for your dog. Self-care isn't separate from good dog care, it's part of it.

• Double Woof Website, Facebook, Instagram and TikTok
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]- Intro

[03:05] – Phoebe’s journey into dog training

[06:10] – Ethical training and lived experience vs qualifications

[09:26] – Reactivity: what sits beneath the behaviour

[11:40] – Creating a calmer home environment

[14:41] – Building confidence in reactive dogs

[18:04] – Early socialisation and the UAE context

[21:46] – Compassion, pressure, and empathy for dog parents

[22:57] – Quiet signs a dog is gaining confidence

[24:47] – Separation anxiety in apartment living

[28:45] – Buttons, enrichment, and managing overstimulation

[36:53] – Misunderstandings and canine body language

[39:10] – Why humans change first

[40:16] – Daily routines and emotional regulation

[43:10] – Feeding setup, posture, and comfort

[45:40] – Potty training for puppies and adopted dogs

[49:06] – Final reflections on self-care

[50:51] – Outro

FAQ

Why does my dog react so strongly to other dogs, noises, or people?

Reactivity is almost always a fear or confidence-based response rather than aggression or dominance, and it's shaped by the dog's environment, past experiences, and how safe they feel in the moment, which is especially common in busy urban environments.

Is my dog being spiteful when they have potty accidents in the house?

No. Dogs that have accidents indoors are usually anxious about being scolded, not being deliberately defiant, and consistency rather than punishment is what actually resolves potty training struggles.

How do I help my dog with separation anxiety?

Start by reducing the time your dog spends alone, then very gradually build up the length of absences so your dog learns, through gradual trust-building rather than force, that you always come back.

Does my dog's feeding setup actually matter for their stress levels?

Yes. Feeding posture, bowl height, and the overall setup can affect a dog's comfort and stability, and are worth paying attention to as part of their daily routine.

At what age should I start socialising my puppy?

Early socialisation plays a key role in building confidence, and it matters even more in busy environments like the UAE, though gradual, calm exposure still helps dogs who missed that early window.

How do I know if my dog is gaining confidence?

Watch for the quiet signs Phoebe describes, like calmer behaviour, easier recovery from novelty, and more settled body language day to day, not just the absence of obvious reactivity.

How can I take care of myself while managing a reactive or anxious dog?

Supporting your own wellbeing, whether that's rest, support from others, or simply lowering your own expectations during a hard training period, is part of caring well for your dog, not a distraction from it.

How do I balance my dog's needs with daily life in a busy environment?

Focus on calm, low-stimulation routines at home, gradual confidence-building outside, and consistent daily structure, since these all work together to help a dog feel safe rather than overwhelmed.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

Feeding posture is something most of us never question, yet it's something our dogs do every single day. In this solo episode, Mariska explores the often-overlooked role of feeding posture in canine health, and why elevated bowls can be supportive for some dogs but harmful for others. Drawing on veterinary literature, canine physiotherapy guidance, and her lived experience with Piper (whose own physio unexpectedly asked about her feeding setup), Mariska breaks down how feeding posture affects the neck, shoulders, and spine, why brachycephalic dogs like French Bulldogs and Pugs often struggle more, what the research really says about elevated bowls and bloat (GDV), subtle signs of stiffness pet parents often miss, and how to think about feeding as a system, not just a bowl. This episode isn't blanket advice, and it's not about telling you what to buy. It's about helping you notice what your dog's body might be asking for.

• Why no one really talks about dog feeding posture, even though it happens every single day
• An important disclaimer up front: this episode is not blanket advice that every dog should use an elevated bowl
• The unexpected question from Piper's physio that started this whole investigation: "What does Piper's feeding setup look like?"
• How Piper's shoulder and neck stiffness led to physio sessions and the realization that her food bowl (not just her water bowl) mattered
• Why feeding from a flat, floor-level bowl requires repeated neck flexion and a forward weight shift, especially taxing for small dogs with a large head-to-body ratio
• Which dogs are most likely to benefit from posture-supportive feeding: brachycephalic breeds (Frenchies, Pugs, Bostons), senior dogs, dogs with arthritis, and dogs with or at risk of IVDD
• Subtle signs of neck and shoulder stiffness pet parents often miss, including neck folds in healthy-weight dogs
• Why treating stiffness is never just one solution: it usually requires a combination of vet or physio-guided approaches (acupuncture, laser therapy, water treadmill, targeted core-strengthening exercises)
• What the research really says about elevated bowls and bloat (GDV): the increased risk is specifically documented in large, deep-chested breeds, not universally across all dogs
• Why dogs who gulp their food fast may need a slow feeder rather than an elevated bowl, since eating pace matters more than height in that case
• For the right dogs, posture-adjusted feeding can reduce air gulping, improve swallowing comfort, and reduce regurgitation and aspiration-related issues
• Why brachycephalic dogs are different: altered airway anatomy and swallowing mechanics mean breathing and digestion are closely linked
• What "elevated" actually means: the ideal feeding height brings the bowl to roughly shoulder/lower-chest height for a neutral neck position, not simply "as tall as possible"
• Why canine physios typically start with simple, everyday systems (sleeping surface, harness fit, flooring, stairs, and feeding posture) before recommending dramatic interventions
• Reframing feeding as a system, not just a product, considering surface, height, pace, and the dog's individual needs together
• Why the search for the right feeding setup for Piper (who struggles to eat from a standard bowl) led directly to Tails and Tones developing its own elevated feeding system

• Feeding posture is crucial for a dog's health, even though it's a daily habit almost no one thinks to question.
• Not all dogs should use elevated bowls; individual needs vary. This episode is intentionally not blanket advice, since size, structure, breed, and health history all matter.
• Feeding setups can impact a dog's comfort and wellbeing, since repeated neck-down posture multiple times a day can add up to real strain over time.
• Signs of discomfort in dogs can be subtle but important to notice, including neck folds, stiffness after rest, or hesitance to bend down.
• Brachycephalic dogs are particularly at risk for feeding-related issues, since their altered airway and swallowing anatomy closely link breathing and digestion.
• Elevated bowls can help with posture but are not a one-size-fits-all solution. Research on bloat (GDV) risk applies specifically to large, deep-chested breeds, not universally.
• Daily feeding habits can shape a dog's body over time. A single awkward movement doesn't matter much, but repeated strain multiple times a day, every day, can.
• Consulting with a vet or canine physio is essential for tailored advice, since the right feeding height and setup depends on your individual dog's shoulder height, breed, and health history.
• Creating a supportive feeding environment can improve a dog's quality of life, particularly for brachycephalic, senior, arthritic, or IVDD-prone dogs.
• Pet parents should be proactive in addressing their dog's feeding needs by noticing what feeding actually looks like for their dog, rather than assuming a bowl is just a bowl.

• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]- Why no one talks about dog feeding posture

[01:05]- Important context: this isn’t advice for every dog

[03:20]- Piper’s physio moment & the unexpected question

[06:10]- Why feeding posture affects the neck, shoulders & spine

[09:20]- The emotional impact of chronic discomfort in dogs

[10:45]- Subtle signs of stiffness pet parents often miss

[13:40]- Treating stiffness: why it’s never just one solution

[15:10]- Elevated bowls, digestion & GDV, a balanced view

[17:55]- Why brachycephalic dogs are different

[19:30]- What “elevated” actually means (ideal feeding height)

[21:25]- Why physios start with everyday systems like feeding

[22:45]- Rethinking feeding: systems, not products

[23:30]- Final reflections, waitlist & how to follow along

FAQ

Should all dogs use elevated bowls?

No. Elevated bowls are not universal advice; they tend to benefit brachycephalic breeds, senior dogs, and dogs with arthritis or IVDD, but may not be appropriate for large, deep-chested breeds prone to bloat (GDV) or fast eaters who gulp their food.

Do elevated bowls cause or prevent bloat in dogs?

The research on elevated bowls and bloat (GDV) primarily applies to large, deep-chested breeds like Great Danes and Weimaraners, showing an increased risk profile in those specific dogs. It is not established as a universal risk or benefit across all breeds.

Why are brachycephalic dogs more affected by feeding posture?

Brachycephalic dogs like French Bulldogs and Pugs have altered airway anatomy and swallowing mechanisms, meaning breathing and digestion are closely linked, so even small changes in head and neck posture during feeding can affect how comfortably and safely they eat.

What is the ideal height for an elevated dog bowl?

The ideal height brings the bowl to roughly your dog's shoulder or lower chest level so their neck stays in a neutral position while eating, rather than raising the bowl as high as possible. The right height varies by individual dog size and structure.

What are subtle signs that my dog might have neck or shoulder stiffness?

Subtle signs include neck folds in a healthy-weight dog, stiffness or hesitance after resting, reluctance to bend down, or noticeable discomfort during everyday movements like eating. None of these are a diagnosis on their own, but they're worth mentioning to your vet.

Can an elevated bowl alone fix my dog's stiffness or discomfort?

No. An elevated bowl can help support posture, but treating stiffness usually requires a combination of approaches, such as vet or physio-guided therapies, targeted core-strengthening exercises, and appropriate feeding posture together.

What should I do if my dog eats too fast?

If your dog gulps their food quickly, a slow feeder designed to reduce eating pace is generally more important than changing the bowl's height, since eating speed plays a bigger role in digestive comfort than posture in these cases.

How do I know if my dog would benefit from a posture-adjusted feeding setup?

Consult your vet or a canine physiotherapist, who can assess your dog's individual breed, structure, and health history to determine whether a posture-adjusted or elevated feeding setup would genuinely help.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

Toronto-based photographer and certified pet nutrition coach Coeli (Chelly) Fortun joins Mariska for a gentle, deeply honest conversation about caring for her 15-year-old Shih Tzu, Manolo, through canine dementia, degenerative myelopathy, and arthritis, and what it meant to give him his "last best day." Coeli shares the story behind her viral last-day video, why nutrition and community were central to both Manolo's care and her cat Snuffles living to 20, and the philosophy that reframed her hardest decision: "it's not about fixing aging, it's about supporting good days," and "euthanasia isn't giving up, it's compassion."

In this episode, we sit down for a gentle and deeply honest conversation with Coeli Fortun, a pet photographer and certified pet nutrition coach, as she shares what it was like to care for her senior dog, Manolo, through decline, and what it meant to give him his last best day.

Together, we talk about the bond we build with our pets over a lifetime, the role nutrition and supportive care can play as they age, and the long, emotional road that leads to end-of-life decisions. Chelly opens up about grief, judgment, and the quiet relief that can coexist with loss, and why community matters so much during these moments.

This episode is for anyone loving a senior pet, grieving one they’ve lost, or navigating the question no one prepares you for. You’re not alone, and you don’t have to go through it without compassion or support.

Coeli (Chelly) Fortun is a Toronto-based photographer and certified pet nutrition coach whose work centers on documenting the deep bond between pets and their humans. After caring for her Shih Tzu, Manolo (15 y.o), through three years of senior decline (including canine dementia, degenerative myelopathy, and arthritis) and her cat Snuffles (20y.o), through cancer, she began sharing their stories openly and found comfort in the community that formed around them.

• Coeli's background as a Toronto-based photographer and certified pet nutrition coach
• How caring for her cat Snuffles, who lived to 20, first drew Coeli into pet nutrition coaching
• The role good nutrition played in extending both Snuffles' and Manolo's quality of life
• Why photographing the bond between pets and their humans became Coeli's life's work
• The story behind Manolo's viral "last best day" video, filmed at a park with strangers
• Why Coeli and her partner chose to spend Manolo's final hours in public rather than privately
• The slow, monthslong accumulation of symptoms that signaled Manolo's decline: nighttime yelping, loss of mobility, worsening arthritis, blindness, and deafness
• The quality of life checklist that helped Coeli and her partner make their decision
• A canine behaviorist's rule of thumb: if a dog can't do at least three of their four favorite things anymore, they're no longer living a happy dog's life
• The judgment and criticism Coeli faced online, and how she processed both support and hate in the comments
• Why community (vets, physiotherapists, chiropractors, and fellow pet parents) was essential to getting through the hardest year of her life
• How Coeli holds space for her ongoing grief, including advice for others going through anticipatory grief
• The powerful message from a 20-year veteran vet tech: "euthanasia isn't giving up, it's compassion"
• What Coeli wishes she'd known earlier, including the value of documenting the hard days, not just the good ones
• What Manolo's last day actually looked like, and the quiet moment that will stay with Coeli forever

• Chelly's journey into pet photography began with her own pets — a desire to document the emotional bond between pets and their humans, sparked by regret over not taking enough photos of her cat Snuffles.
• The emotional bond between pets and their humans is profound. Photography, for Chelly, became a way to honor routines, inside jokes, and connection that often go unseen by the rest of society.
• Nutrition plays a crucial role in the health of senior pets. Chelly's cat Snuffles lived to 20 largely due to a focus on fresh, quality nutrition, which also shaped how she supported Manolo through his decline.
• Creating lasting memories with pets is essential for pet parents. Chelly encourages documenting both the good days and the hard ones, since both become part of honoring a pet's full story.
• Euthanasia is a compassionate choice, not a sign of giving up. A 20-year veteran vet tech reminded Chelly that ending suffering is a gift, not a defeat.
• Grief is a complex and non-linear process for pet parents. Chelly describes it as a mix of grief, relief, and joy that resurfaces unexpectedly, even months later.
• Community support is vital during the grieving process. Vets, physiotherapists, chiropractors, and fellow pet parents became Chelly's closest support system through Manolo's decline.
• It's important to seek out others who understand your experience, whether through Facebook support groups or local pet parent communities, rather than facing it alone.
• Documenting both good and bad days can be therapeutic and can help other pet parents feel less alone in similar situations.
• Cherishing the last moments with a pet can bring peace, even amid the sadness, by focusing on what brought them joy rather than what was lost.

• Coeli Fortun, Instagram, LinkedIn, TikTok
• Manolo last best day video
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]- Intro

[03:45]- Meet Chelly: Photographer, pet nutrition coach & senior pet advocate

[05:22]- How photographing her own pets changed everything

[07:27]- Why nutrition played a major role in extending her pets’ quality of life

[09:15]- “It’s not about fixing aging, it’s about supporting good days”

[12:24]- The story behind Manolo’s last-day video

[15:11]- Why the park, the sign, and strangers mattered so much

[16:06]- Turning grief into connection: sharing to help even one person feel less alone

[17:10]- Why end-of-life decisions are never “overnight”

[18:21]- Understanding canine dementia (and why no one talks about it)

[20:24]- The Quality of Life checklist that changed everything

[21:05]- “If they can’t do the dog things they love anymore…”

[23:37]- Sensory loss, fear, and what senior decline really looks like

[26:03]- How vets and specialists helped confirm it wasn’t “giving up”

[27:40]- Holding grief and relief at the same time

[29:25]- How to hold space for grief when the world doesn’t understand

[32:13]- Why community is everything during senior pet care

[35:16]- What to say to yourself when you feel exhausted, judged, or overwhelmed

[38:03]- “Euthanasia isn’t giving up, it’s compassion”

[42:04]- The moment Manolo showed them he was ready

FAQ

How do I know when it's time to euthanize my senior dog?

A helpful guideline shared in this episode is to consider whether your dog can still do at least three of their four favorite things — if they've lost the ability to do almost everything that made them happy, it may be time to consult your vet about quality of life.

What is canine dementia and how does it progress?

Canine dementia in this episode was described as a slow accumulation of symptoms, starting with nighttime restlessness and yelping that gradually extends throughout the day, often accompanied by confusion, disorientation, and loss of vision or hearing.

Is euthanasia giving up on my pet?

No — as a longtime veterinary technician told Coeli, euthanasia is not giving up, it is a compassionate act that ends suffering and preserves a pet's dignity and peace when their quality of life has significantly declined.

How can I cope with grief after losing a senior pet?

Allowing yourself to feel grief in the moment it arises, rather than suppressing it, and leaning on communities of people who understand the experience (such as Facebook support groups for pet loss or canine dementia) can help you process grief in a healthier way.

What role does nutrition play in a senior pet's quality of life?

Good nutrition can meaningfully extend a senior pet's quality of life and help manage conditions like arthritis and gut health, though any major dietary changes should be made in consultation with a vet or certified pet nutritionist.

How do I deal with people who judge my decisions about my senior pet's care?

Recognize that people who judge from the outside don't see the full picture of your pet's health and daily struggles, and instead seek support from people who understand, such as fellow pet parents or professionals who were part of your pet's care journey.

What is a "quality of life checklist" and how can it help?

A quality of life checklist, like the one referenced in this episode, is a structured tool that helps pet parents objectively assess a pet's comfort, mobility, appetite, and happiness to guide difficult end-of-life decisions.

Should I document my pet's decline, even the hard days?

Yes — Coeli shares that she wishes she had documented more of the difficult days alongside the good ones, since that footage can help other pet parents feel less alone and reduce the stigma around senior pet decline.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

This episode dives deep into the essential care and health considerations for French Bulldogs, exploring their rising popularity, common medical issues, and the importance of responsible breeding. Dr. Sarah Ramsey, an Advanced Veterinary Practitioner based in Dubai, shares her expertise on early care, recognizing health problems, and maintaining a healthy lifestyle for these beloved pets. Listeners will gain valuable insights into the unique needs of French Bulldogs, from nutrition to veterinary care, including a standout moment where Dr. Sarah confirms that an elevated feeding setup can really help this breed.

Dr. Sarah Ramsey, originally from West Sussex in the UK, graduated from The Royal (Dick) School of Veterinary Studies in Edinburgh in 2006 and also holds a degree in Parasitology from Glasgow University. She has practiced acupuncture since 2007, is a member of the ABVA, and earned her Certificate in Small Animal Medicine from the University of Liverpool in 2016, later achieving Advanced Veterinary Practitioner status in 2022. With a special interest in feline medicine, oncology, pain management, and end-of-life care, Dr. Sarah has held senior roles including Clinical Director of a two-site practice in the UK and Head of Medicine at a London small animal hospital. She relocated to the UAE in 2021 with her husband, two children, and a growing rescue family of cats, alongside her Bedlington Whippet, Snowy, and a tortoise named Taco. Beyond veterinary medicine, she is a passionate runner, ultramarathon finisher, yoga practitioner, and stand-up paddleboarder, with recent adventures in aerial gymnastics and a goal of completing a triathlon within the next year.

• Dr. Sarah Ramsey's background and introduction to French Bulldog care
• The rising popularity of French Bulldogs and why that matters for prospective owners
• Understanding the key health risks that come with the breed
• What to look for when choosing the right French Bulldog puppy or rescue
• Early care essentials for a new French Bulldog
• Recognizing breathing issues in French Bulldogs before they become emergencies
• Understanding Brachycephalic Obstructive Airway Syndrome (BOAS) in depth
• Why early intervention matters so much for this breed
• Assessing whether and when surgical intervention is needed
• Neutering and its ideal timing for French Bulldogs
• Setting up a French Bulldog's home and routine for long-term success
• Understanding IVDD (intervertebral disc disease) in French Bulldogs
• Emergency responses to proprioceptive deficits, a key warning sign of spinal issues
• Why imaging matters for assessing spinal health
• Feeding posture and the real benefits of an elevated feeding system for French Bulldogs
• Health considerations to weigh when choosing the right puppy
• How specific breed characteristics shape long-term health outcomes
• Grooming and maintenance routines for French Bulldogs
• Dietary needs and ideal feeding frequency for the breed
• Veterinary care, bloodwork, and why baseline health checks matter
• Proactive versus reactive health management
• What a comprehensive veterinary checkup should actually include
• Recognizing subtle signs of discomfort most owners miss
• The role of research in responsible pet ownership
• Why ethical breeding practices matter for the future of the breed
• Dr. Sarah's final thoughts on French Bulldog care

• French Bulldogs require special care due to their unique health issues. Their compact build and short skull shape a long list of breed-specific risks worth understanding before you bring one home.
• Research is crucial before bringing a French Bulldog home. Understanding the realistic medical and financial commitment upfront prevents heartbreak later.
• Regular vet check-ups can help catch health issues early. Baseline bloodwork and consistent visits make it far easier to spot subtle changes before they become emergencies.
• Brachycephalic breeds like French Bulldogs often need BOAS surgery. Widening the airway and shortening the soft palate can be genuinely life-changing for breathing and comfort.
• Maintaining a healthy body condition is vital for their well-being. Extra weight puts additional strain on already compromised airways and joints.
• Feeding practices should be tailored to the individual dog's needs. There's no one-size-fits-all approach to frequency, portion, or posture.
• Using an elevated feeding setup can really help this breed. It supports easier swallowing and more comfortable posture during meals.
• Early socialization and training are important for French Bulldogs. Building good habits and confidence early supports a well-adjusted adult dog.
• Recognizing signs of pain or discomfort can lead to better health outcomes. Subtle changes in posture, energy, or mood are often the first clue something is wrong.
• Ethical breeding practices are essential to reduce health risks. Responsible breeders prioritize health testing over appearance trends.
• French Bulldogs can live happier lives with proper care and attention. With the right knowledge and support, the breed's challenges are manageable.

• World Small Animal Veterinary Association (WSAVA) Body Condition Score Card
• Dr Well Website, Instagram
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]-Introduction to French Bulldog Care

[05:15]- The Popularity of French Bulldogs

[06:39]- Understanding French Bulldog Health Risks

[10:18]- Choosing the Right French Bulldog

[11:32]- Early Care for Your French Bulldog

[14:55]- Recognizing Breathing Issues in French Bulldogs

[16:34]- Understanding Brachycephalic Obstructive Airway Syndrome (BOAS)

[19:06]- The Importance of Early Intervention for French Bulldogs

[21:36]- Assessing Surgical Needs in French Bulldogs

[22:28]- Neutering and Its Timing for French Bulldogs

[26:21]- Setting Up French Bulldogs for Success

[30:26]- Understanding IVDD in French Bulldogs

[34:13]- Emergency Responses to Proprioceptive Deficits

[35:08]- The Importance of Imaging for Spinal Health

[36:54]- Feeding Posture and the Benefits of an elevated feeding system for French Bulldogs

[38:45]- Choosing the Right Puppy: Health Considerations

[39:38]- The Impact of Breed Characteristics on Health

[40:57]- Grooming and Maintenance for French Bulldogs

[43:28]- Dietary Needs and Feeding Frequency for French Bulldogs

[48:58]- Veterinary Care and Blood Work for French Bulldogs

[49:14]- Importance of Baseline Health Checks

[50:01]- Proactive vs Reactive Health Management

[51:47]- Comprehensive Veterinary Checkups

[53:09]- Recognizing Subtle Signs of Discomfort

[55:49]- The Role of Research in Pet Ownership

[57:44]- Ethical Breeding Practices

[58:59]- Health Considerations for French Bulldogs

[01:01:51]- Final Thoughts on French Bulldog Care

Bonus: Frenchie Nose-to-Tail Health Checklist

☐ Nostrils open and symmetrical

☐ Breathing is quiet (no excessive snorting, wheezing, or rasping)

☐ No panting at rest

☐ No blue/pale gums

☐ Able to exercise/play without stopping quickly

☐ No redness

☐ No excessive tearing or staining

☐ No squinting or blinking more than normal

☐ Corneas look smooth & clear (no cloudy patches or scratches)

☐ Check corners of eyes for any discharge

☐ Clean between facial folds

☐ No redness or moisture

☐ No smell from folds

☐ No crusting or irritation

☐ Chin and lip folds clean and dry

☐ No redness

☐ No odor

☐ No waxy buildup

☐ Dog is comfortable when ears are touched

☐ Gums pink and healthy

☐ No broken or loose teeth

☐ Breath smells normal

☐ No difficulty chewing

☐ No redness, dry patches, or hotspots

☐ No new lumps or bumps (if found, note location + size)

☐ Coat looks healthy & shiny

☐ No excessive itching or licking

☐ Walks normally (no stiffness, limping, or hopping)

☐ Able to jump up/down as usual

☐ No hesitation on stairs

☐ When running/playing, no signs of pain

☐ No sensitivity when gently feeling along the spine

☐ Between toes clean

☐ No interdigital cysts or swelling

☐ Nails an appropriate length

☐ Paw pads clean and free of cracks

☐ Stool normal (note soft, loose, mucus, blood, or changes)

☐ No vomiting/regurgitation

☐ Eating normally

☐ Drinking normal amounts

☐ Rib check: Can feel ribs without pressing hard

☐ Waist visible from above

☐ Belly tuck visible from side

☐ Compare with WSAVA Body Condition Score chart

☐ Quick rinse after beach or sand

☐ Weekly brush-out

☐ Bath only as needed (mild dog-specific wash)

☐ Clean folds, underarms, groin if needed

☐ Check nails weekly

☐ Normal energy levels

☐ No sudden clinginess or hiding

☐ No unusual aggression or irritability

☐ Sleeping and playing normally

FAQ

What health problems are French Bulldogs most prone to?

French Bulldogs commonly face breathing issues related to BOAS, skin and fold-related irritation, eye sensitivity, spinal issues like IVDD, and joint concerns, which is why understanding these risks before adoption matters so much.

What is BOAS and why does it matter for French Bulldogs?

BOAS (Brachycephalic Obstructive Airway Syndrome) is a breathing condition caused by the compressed skull shape of brachycephalic breeds like French Bulldogs, and recognizing the early signs, along with timely surgical intervention when needed, can significantly improve a dog's comfort and quality of life.

Are elevated bowls good for French Bulldogs?

Yes, an elevated feeding setup can really help French Bulldogs by supporting a more comfortable feeding posture, which is especially valuable given their unique anatomy.

What is IVDD and why are French Bulldogs prone to it?

IVDD (intervertebral disc disease) affects the spine and can cause pain, weakness, or proprioceptive deficits (where a dog struggles to sense the position of their feet), and French Bulldogs are prone to it due to their compact spinal structure, making imaging and prompt veterinary care essential if symptoms appear.

How do I know if my French Bulldog is in pain or discomfort?

Subtle signs like changes in posture, reluctance to move, altered energy levels, or shifts in mood can all indicate discomfort, and recognizing these early leads to better long-term health outcomes.

How often should French Bulldogs see the vet?

Regular, proactive veterinary care with baseline bloodwork and comprehensive checkups helps catch health issues early, rather than waiting to respond only once a problem has become obvious.

What should I look for when choosing a French Bulldog puppy?

Look for ethical breeding practices, transparency about health testing, and realistic conversations about the breed's known health risks, since research before bringing a puppy home is one of the most important steps you can take.

How should I groom and feed my French Bulldog day to day?

Grooming should include regular fold cleaning, nail checks, and an as-needed bathing routine, while feeding should be tailored to the individual dog's needs, including posture, frequency, and portion size.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

In this solo episode, Mariska discusses how to make the holiday season magical for dogs. She shares the Elfie for Dogs tradition, holiday enrichment ideas, safety tips, and ways to create special memories with pets. The episode emphasizes the importance of connection and presence during the festive season, reminding pet parents to prioritize their dogs' needs and joy over Pinterest-perfect setups.

• Live update: the elevated feeding system story and founding pack waitlist
• What is Elfie for Dogs? A dog-friendly daily tradition and how it got started
• The 25-day printable Elfie pack, and Mariska's favorite Elfie setups (pancakes, binoculars, naughty or nice)
• Holiday enrichment ideas to help dogs cope with festive stress
• The Christmas "snafari" walk, a slow, sniff-focused walk through the holiday season
• Wrapping paper treasure hunts and festive lick mats
• Advent calendars, both store-bought and DIY
• Christmas Eve treat puzzles and setting up a cozy den
• Holiday safety for dogs, including toxic foods and guest safety
• Decoration hazards to watch for around the house
• Managing guests, stress, and decompression spaces for your dog
• Traveling with your dog during the holidays
• Special holiday traditions: paw print ornaments and Christmas Eve walks
• Matching pajamas, pup stockings, and family photos
• Gift ideas that support your dog's wellbeing, plus enrichment gifts, treats, and acts of kindness
• Where Tails Meet Hearts: a tribute to Tika the Iggy
• Paw-lebrity of the Week: Frederick and Royston
• Final message: presence over perfection

• Make the holidays magical for your dog. Small, consistent moments of connection matter far more than elaborate setups.
• The Elfie for Dogs tradition adds fun and creativity. A daily printable scene, like pancakes or binoculars, gives you a simple way to bond each day of December.
• Enrichment activities help dogs cope with holiday stress. Snafari walks, wrapping paper treasure hunts, and festive lick mats give dogs an outlet for changed routines.
• Safety is crucial during the festive season. Toxic foods, decoration hazards, and unfamiliar guests all need extra attention in December.
• Create special traditions to bond with your dog. Paw print ornaments, Christmas Eve walks, and matching pajamas build memories you'll return to every year.
• Dogs thrive on connection and presence during holidays. They notice when you slow down and include them, more than any decoration ever could.
• Use everyday items for holiday enrichment activities. Wrapping paper, cardboard, and pantry staples can all become simple enrichment tools.
• Be mindful of food hazards for dogs during gatherings. Brief your guests before they offer your dog anything from the table.
• Set up a cozy retreat for your dog during busy times. A decompression den with familiar items gives an overstimulated dog somewhere calm to go.
• Gifts should support your dog's well-being and happiness. Choose enrichment toys, comfort items, or a rescue donation over pure novelty.

• Tails and Tones Elfie Experience for Dogs
• Episode 19: From Bored to Brilliant: How Daily Enrichment Builds Your Dog’s Confidence with Tori Mistick
• Episode 6: Toxic Foods + Printable Guide
• DIY Advent Calendar Video
• Alex Cearns
• Furchild
• Where Tails meet hearts: Tika @tikatheiggy (Dad's Tribute)
• Paw-lebrity of the Week: Frederick & Royston @frederickandroyston (Christmas photoshoot and video)
• Review the podcast on Podchaser
• Sign up to our Tails and Tones newsletter here
• Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here
• Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00] — Intro

[00:40] — The Elevated Feeding System Story & Founding Pack

[02:18] — Welcome to the Episode

[04:10] — What Is Elfie for Dogs?

[05:20] — The 25-Day Printable Elfie Pack

[06:15] — My Favourite Elfie Setups (Pancakes, Binoculars, Naughty/Nice)

[07:30] — Holiday Enrichment Ideas

[09:00] — Christmas “Snafari” Walk

[10:40] — Wrapping Paper Treasure Hunt

[11:20] — Festive Lick Mats

[12:15] — Advent Calendars (Store-Bought & DIY)

[13:05] — Christmas Eve Treat Puzzle & Cozy Den Setup

[13:32] — Holiday Safety for Dogs

[15:15] — Toxic Foods & Guest Safety

[17:40] — Decoration Hazards

[18:40] — Guests, Stress & Decompression Spaces

[19:30] — Traveling With Your Dog During the Holidays

[20:25] — Special Holiday Traditions With Your Dog

[21:45] — Paw-Print Ornaments & Christmas Eve Walks

[22:15] — Matching PJs, Pup Stockings & Family Photos

[22:55] — Gift Ideas That Support Wellbeing

[24:45] — Enrichment Gifts, Treats & Acts of Kindness

[25:06] — Where Tails Meet Hearts: Tika the Iggy Tribute

[27:28] — Paw-lebrity of the Week: Fredrick and Royston

[28:40] — Final Message: Presence Over Perfection

FAQ

What is Elfie for Dogs?

Elfie for Dogs is a dog-friendly holiday tradition where you set up a small, playful daily scene throughout December, using ideas like a tiny pancake breakfast, binoculars for "bird watching," or a naughty-or-nice treat setup, using a printable pack to guide you.

What foods are toxic to dogs during the holidays?

Common holiday foods that are dangerous for dogs are covered in detail in Episode 6's toxic foods guide, and general holiday hazards include chocolate, grapes and raisins, onions and garlic, xylitol, alcohol, and fatty or bone-in scraps from the table, so it's worth briefing guests before they feed your dog anything.

Are Christmas decorations dangerous for dogs?

Yes, tinsel, ribbons, and small ornaments can all be choking or ingestion hazards, so dogs should be supervised around a decorated tree, especially in the first few days.

What are some good enrichment activities for dogs during the holidays?

A Christmas "snafari" (a slow, sniff-focused walk), a wrapping paper treasure hunt with hidden treats, and a festive lick mat are all low-cost, high-value ways to keep a dog engaged during a busy season.

How can I help my dog cope with holiday guests and noise?

Set up a quiet decompression space with your dog's bed and favorite items so they have somewhere calm to retreat to if the holiday hustle and bustle becomes overwhelming.

What are meaningful, low-cost holiday traditions I can start with my dog?

An annual paw print ornament, a quiet Christmas Eve walk together, a pup stocking, matching pajamas, and an annual family photo are all simple traditions that become more meaningful each year.

What are good holiday gift ideas for dogs?

Gifts that genuinely support wellbeing, like enrichment toys, comfort items, and treats tied to your dog's actual needs, or even a donation to a rescue in your dog's name, tend to matter more than novelty gifts.

Should I travel with my dog over the holidays?

If you do travel with your dog, bring familiar comfort items like their bed or a worn piece of your clothing to help them settle more easily in a new environment.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

Mariska Nell sits down with science writer and longtime National Geographic contributor Jennifer S. Holland to explore what it really means to be "dog smart." Jennifer shares stories and insights from her latest book, Dog Smart: Life-Changing Lessons in Canine Intelligence, including why an estimated 85% of the world's dogs aren't pets, how street dogs adapt and thrive, and what search-and-rescue and cancer-detection dogs reveal about canine superpowers. They dive into everyday intelligence, like the quiet genius of a dog waiting at the window, why so-called "bad dogs" are often just misunderstood or under-exercised, how ear cropping and tail docking can impact communication, and why letting dogs sniff, move, and "be dogs" is one of the most loving things we can do. The conversation blends science, personal stories (including Mariska's Frenchie Piper and Jennifer's dog Monk), and practical takeaways for modern pet parents who want to better understand and support their dogs' emotional and cognitive lives.

Jennifer S. Holland is a science and nature writer with a long career as a staff writer at National Geographic. Her work focuses on animals, conservation, and the natural world, and she is the bestselling author of the Unlikely Friendships book series, which shares true stories of surprising bonds between animals. Her latest book, Dog Smart: Life-Changing Lessons in Canine Intelligence, examines what it means to be smart in the world of the dog, weaving together cutting-edge research, field reporting, and stories from trainers, working dogs, and beloved pets. Jennifer lives with her dog Monk and continues to write, speak, and share about the rich inner lives of animals.

• Jennifer Holland's background as a National Geographic staff writer and bestselling author of the Unlikely Friendships book series
• Why she turned her attention to dogs specifically for her latest book, Dog Smart
• Why an estimated 85% of the world's dogs aren't pets, and how street and roaming dogs adapt and thrive
• Monk's bed-spot trick: an everyday example of canine problem-solving
• Talking buttons and what they reveal about cause and effect, connection, and communication
• How dogs are trained to sit still in MRI machines, and what that research reveals about canine cognition
• A search-and-rescue scent-tracking story that shows the scale of canine scent detection
• How signals, cropped ears, and tail docking affect a dog's ability to communicate, and why it's on us to step up for them
• Why "bad dogs" are often just misdirected intelligence rather than a behavior problem
• Why exercise, both physical and cognitive, is non-negotiable for a well-adjusted dog
• Our responsibility as pet parents: sniffing, breed needs, and true partnership with our dogs
• A deeper truth about intelligence and the value of every dog's existence, pet or not
• Jennifer's signature takeaway: "let dogs be dogs"
• Jennifer's one message to every pet parent

• Dogs are communicators first. Body language, subtle signals, and redundancy matter, and cropped ears or docked tails can limit a dog's natural communication tools, so supervise thoughtfully.
• 85% of the world's dogs aren't pets. Street and roaming dogs occupy a valid ecological niche, and their adaptability is a form of intelligence in its own right.
• Genius comes in many forms. From cancer detection to waiting at the window, "smart" includes problem-solving, emotional attunement, and connection.
• Training isn't just about obedience. Many "bad behaviors" are unmet needs or misdirected intelligence, and compassionate, consistent training, with the right trainer, changes outcomes.
• Exercise is non-negotiable. Physical and cognitive work together reduce frustration and destructive behaviors.
• Let dogs be dogs. Sniffing is learning, exploration builds optimism, and partnership matters more than possession.
• Talking buttons are a fun extra. They're useful for enrichment and cause-and-effect learning, while dog-forward communication still comes first.
• Humility helps. Understanding dogs well can make us better, more observant humans too.

Jennifer’s website

Dog Smart the book

Jennifer's Unlikely series books

Jennifer on social: Instagram/TikTok / Facebook

Sign up to our Tails and Tones newsletter here

Sign up to our Tails and Tones waiting list for our first product (Elevated Food System) here

Find Tails and Tones on our socials: Instagram / Facebook / TikTok / LinkedIn / Website

[00:00]- Intro

[02:00] – Welcome, Jennifer’s intro

[03:40] – Jennifer’s origin story & “why dogs”

[07:30] – 85% of dogs aren’t pets; street-dog intelligence

[10:55] – Monk’s bed-spot trick: everyday problem-solving

[12:48] – Talking buttons: cause/effect & connection

[15:49] – Dogs in MRI machines—how they trained it

[22:00] – Search-and-rescue scent tracking story

[20:15] – Signals, cropped ears, and stepping up for our dogs

[27:57] – “Bad dogs” as misdirected intelligence

[30:01] – Exercise is everything (physical & cognitive)

[31:56] – Responsibility: sniffing, breed needs, partnership

[35:51] – A deeper truth about intelligence & existence value

[39:04] – Signature takeaway: “Let dogs be dogs”

[41:00] – Jennifer's one message to every pet parent

[42:31] – Outro

FAQ

How smart are dogs, really?

Dogs possess adaptive, social intelligence rather than human-like intelligence. They excel at reading emotion, solving problems relevant to their environment, and using extraordinarily sensitive scent detection, all shaped by thousands of years of co-evolving alongside humans.

Are most dogs in the world actually pets?

No. An estimated 85% of the world's dogs are free-roaming rather than household pets, which reframes what a "normal" or valid dog life looks like beyond the pet-owning world.

Can dogs really detect cancer by smell?

Yes. Research discussed in Jennifer Holland's book Dog Smart shows dogs can detect certain cancers and diseases through scent, demonstrating a sensory intelligence far beyond human capability.

What do MRI studies reveal about how dogs think?

Dogs can be trained, using positive reinforcement, to lie still in MRI machines, and the resulting brain scans are helping researchers understand how dogs process human voices and emotional tone.

Why do ear cropping and tail docking affect a dog's communication?

Ears and tails are key tools dogs use to signal intent and emotion to other dogs, so removing or altering them can strip away natural communication cues, making interactions with other dogs riskier or more easily misread.

Is my "badly behaved" dog just being difficult?

Not usually. Behavior problems are very often a sign of unmet physical or cognitive needs rather than defiance, and addressing the root cause, through more exercise, more mental stimulation, and better training, typically resolves it.

Why is it important to let my dog sniff during walks?

Sniffing is a dog's primary way of gathering information about their world, and letting them sniff freely on walks supports a more optimistic, well-adjusted temperament, so it's meaningful enrichment, not just a delay.

What does "let dogs be dogs" mean in practice?

It means recognizing that dogs are an entirely different species with their own instincts, needs, and ways of experiencing the world, and making space for those needs (sniffing, exercise, problem-solving) rather than expecting them to behave like small humans.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

In this solo episode, Mariska brings her art world background and pet-parent journey together to explore DIY art projects you can create with your dog. From safe, non-toxic pawprint masterpieces to hilarious lick-art abstracts, she shares practical tips, safety considerations, and creative ideas for turning your dog's paws and personality into meaningful keepsakes and functional art. Along the way, she opens up about the R&D journey behind Tails and Tones' first product: an elevated food and water station.

• Live product update: Tails and Tones' elevated food and water station is officially in R&D
• Why making art with your dog is powerful enrichment and a bonding experience, not just a cute keepsake
• Mariska's own art background and how it shapes her approach to pet-safe projects
• The importance of using pet-safe, non-toxic materials, since most studio art supplies aren't dog-safe
• Two main ways to create pawprints safely: no-mess baby handprint and footprint kits for clean, crisp prints, and Mideer Super Washable Finger Paint for colorful, washable paw art
• Step-by-step guidance for classic pawprint masterpieces using either method
• Lick art using canvas, cling film, and peanut butter or yogurt to create abstract, swirled patterns
• Why lick art needs close supervision so your dog doesn't tear through the plastic film
• Cleanup essentials: washing paws with lukewarm water immediately after any art project
• How to turn your dog's art into functional pieces like mugs, coasters, bowls, and holiday gifts
• Behind-the-scenes look at Tails and Tones' sustainable product journey, especially the upcoming elevated bowl for flat-faced and mobility-sensitive dogs
• Where Tails Meet Hearts: Monty, Lola, and Amy, including Monty's video that was shared on The Dodo
• Paw-lebrity of the Week: Pharaby and Jen, including Pharaby's own art and FluentPet talking buttons

• Making art with your dog is powerful enrichment. It's a bonding experience that goes beyond a cute keepsake, engaging your dog's senses and your creativity together.
• Safety is non-negotiable when making art with your dog. Use pet-safe, non-toxic materials only, since most studio art supplies aren't safe for dogs.
• There are two easy ways to create pawprints safely. A no-mess baby handprint or footprint kit gives clean, crisp prints, while Mideer Super Washable Finger Paint offers colorful, washable paw art.
• Lick art turns your dog's natural licking instinct into abstract art. Peanut butter or yogurt spread over canvas and cling film creates unique swirled patterns as your dog licks.
• Always supervise art activities closely. Watch for your dog trying to tear through the plastic film, and wash paws immediately afterward with lukewarm water.
• Your dog's art can become functional keepsakes. Turn a paw print or lick art piece into mugs, coasters, bowls, or holiday gifts.
• Tails and Tones' first product is progressing through R&D. The upcoming elevated bowl is designed for flat-faced and mobility-sensitive dogs, with a waitlist open for updates.

• Tails & Tones on Instagram: @tailsandtones
• Where Tails meet hearts: Monty, Lola and Amy @amyqzak (Monty's video that was shared on The Dodo)
• Paw-lebrity of the Week: Pharaby & Jen @pharaby_fable, Pharaby's Art, YouTube
• Review the podcast on Podchaser
• The Dodo (featured Monty’s video): The Dodo
• FluentPet talking buttons: FluentPet
• Tails & Tones Elevated Bowl Waitlist

[00:00]-Intro

[01:10] – Big news: Tails & Tones product update

[06:30] – Why make art with your dog?

[09:00] – Safety first: pet-safe art supplies

[13:30] – Pawprint Masterpiece (No-mess & paint versions)

[20:30] – Lick Art abstract painting

[25:30] – Turning pet art into functional gifts

[27:30] – Where Tails Meet Hearts

[30:00] – Paw-lebrity of the Week

FAQ

What kind of paint is safe to use on a dog's paws?

Baby-safe, washable finger paint like Mideer Super Washable Finger Paint is a good option for colorful paw prints, but always avoid studio acrylic or oil paints, since most art supplies aren't formulated to be dog-safe.

How do I make a paw print with my dog without any mess?

Use a no-mess baby handprint or footprint kit, which captures a clean, crisp impression without paint touching your dog's paw directly.

What is lick art and how do I make it with my dog?

Lick art involves setting up canvas and cling film with peanut butter or yogurt on top, then letting your dog lick it so the motion creates an abstract, swirled painting underneath.

Do I need to supervise my dog during a lick art or pawprint project?

Yes, always supervise closely, especially during lick art, so your dog doesn't tear through the cling film, and clean their paws with lukewarm water right after.

Can I turn my dog's art into something more than a keepsake?

Yes, pawprint and lick art designs can be turned into functional pieces like mugs, coasters, bowls, and holiday gifts.

Is Tails and Tones launching a product soon?

Yes, Tails and Tones' first product, an elevated food and water station designed for flat-faced and mobility-sensitive dogs, is in R&D, with a waitlist open at tailsandtoneselevated.carrd.co for updates.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.

TL;DR

Tori Mistick, founder of Wear Wag Repeat and a dog mom, blogger, and podcast host with over a decade of experience creating content for pet lovers, joins Mariska to unpack what it really takes to turn a love of dogs into a real online pet brand or business. Tori is also a Certified Canine Enrichment Technician and recently launched her limited-series podcast, Dog Enrichment with Tori Mistick. The central message: believing in your passion comes first, follower count doesn't equal revenue, authenticity builds trust, and owning your audience through an email list and website matters more than any single platform.

In this episode of Tails and Tones, Mariska Nell and Tori Mistick discuss the journey of turning a passion for dogs into a thriving business. Tori shares her experiences in building her brand, Wear Wag Repeat, and offers insights on monetizing pet accounts, the importance of authenticity, and the evolving landscape of pet influencing. They emphasize the significance of community, effective branding, and the resurgence of long-form content in engaging audiences. Tori also highlights the necessity of starting an email list and building genuine relationships within the pet industry.

Tori Mistick is a dog mom, blogger, podcast host, and the founder of Wear Wag Repeat. With over a decade of experience creating content for pet lovers, Tori helps pet parents enrich their dogs’ lives and supports “petpreneurs” in growing their businesses online. She’s also a Certified Canine Enrichment Technician and recently launched her limited-series podcast Dog Enrichment with Tori Mistick, which dives deep into the science and joy of helping dogs live their best lives.

• Tori's origin story: how she went from dog mom to building Wear Wag Repeat
• The moment her hobby crossed into being an actual business
• Landing her first paid campaign, and what that taught her
• The early challenges of balancing passion and profit
• Where to actually start monetizing a pet account, no matter your size
• A reality check on what pet influencers really earn
• Why diversifying income streams matters for longevity
• The mindset shift from "hobby account" to "brand"
• Safety and responsibility considerations when building a pet-focused platform
• Why it pays to be authentically where you are, rather than performing expertise
• Funding and founder transparency in the pet industry
• What branding really means for pet businesses, beyond visuals
• Content quality and why Tori encourages creators to "post the bad stuff" too
• Building a consistency system that actually sticks
• Platforms, AI, and why owning your audience matters more than ever
• What makes a pet community last long term
• The comeback of long-form content, and why it suits authentic storytelling
• The one thing Tori recommends every pet creator do today
• Where to find Tori, and a look at her Dog Enrichment podcast

• Believing in your passion is the first step to success. Genuine love for the work is what keeps you going through the slow, inconsistent early days of monetizing.
• Collaboration is key to building relationships in the pet industry. Reaching out and working with other pet brands and creators pays off long term, no matter your size.
• Monetization can be slow, so passion is essential for longevity. The income doesn't arrive quickly, and it's the love of the work that carries creators through.
• Follower count does not equate to revenue in pet influencing. Micro-influencers with smaller, more engaged audiences can out-earn accounts with far larger followings.
• Authenticity in content creation builds trust with your audience. Sharing your real journey, including the hard parts, resonates more than curated perfection.
• Long-form content is making a comeback in the digital space. Podcasts, newsletters, and videos allow for the kind of storytelling that short-form content and AI can't replicate.
• Building an email list is crucial for long-term engagement. It's the one channel you fully own, no matter what happens to any social platform.
• Branding should evoke feelings and connect with your audience, not just look good. It's about how people feel when they engage with your content.
• Networking and genuine outreach can foster community growth. Personal check-ins and real relationships build community faster than sales pitches.
• Diversifying income streams is important for pet influencers, since relying on a single revenue source (like sponsored posts alone) is risky.

Tori's Website Wear Wag Repeat, Wear Wag Repeat Podcast

Dog Enrichment with Tori Mistick Podcast

Mental Enrichment Activity Pack ($19)

Instagram: @wearwagrepeat @tmistick

[00:00]-Intro

[02:30] – Tori’s Origin Story

[03:44] – Hobby vs. Business Moment

[05:11] – First Paid Campaign

[07:16] – Passion vs. Profit (Early Challenges)

[09:05] – Where to Start Monetizing

[10:46] – Reality Check on Earnings

[14:57] – Diversify

[16:04] – Mindset Shift to “Brand”

[18:25] – Safety & Responsibility

[20:01] – Be Authentically Where You Are

[22:05] – Funding & Founder Transparency

[23:36] – What Branding Really Means in Pets

[26:08] – Content Quality & “Post the Bad Stuff”

[28:10] – Consistency System

[29:54] – Platforms, AI & Owning Your Audience

[32:01] – Community That Lasts

[36:19] – Long-Form Comeback

[39:31] – One Thing to Do Today

[39:38] – Where to Find Tori

[40:52] – Tori’s Enrichment Podcast

FAQ

How do I turn my dog's Instagram account into a business?

Start by believing in the work itself, since monetization is often slow at first, then look for collaboration opportunities with other pet accounts or brands and begin building an email list you fully own.

Do pet influencers with more followers make more money?

Not necessarily. Follower count does not equate to revenue, and smaller, more engaged accounts can often out-earn much larger ones.

What's the biggest mistake new pet content creators make?

Relying entirely on social platforms for their audience is one of the biggest risks, since accounts can be locked, hacked, or deprioritized by an algorithm overnight, which is why an email list matters so much.

How important is authenticity in pet content creation?

Very. Authenticity is what builds trust with an audience, and creators who share their real journey, including setbacks, tend to build deeper, longer-lasting connections than those who only post polished wins.

What does branding mean for a pet business?

Branding is less about visuals alone and more about the feeling it creates. It's how your colors, tone, and story make your audience feel when they engage with your content.

Is long-form content coming back for pet creators?

Yes. Podcasts, newsletters, and other long-form formats are resurging because they let creators tell deeper stories in a way short-form content and AI-generated content can't easily replicate.

What's the best first step for someone just starting a pet content account?

Start an email list right away and focus on genuine collaboration and community-building rather than chasing follower counts.

How can I keep my pet community engaged long term?

Long-term engagement comes from real relationships: consistent content, genuine outreach, and showing up for other people in the pet industry, not just posting for your own account's growth.

Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.

Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.

Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).

Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.

You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.