Most restoration contractors focus on the residential segment when offering disaster restoration services. But there is an opportunity in the commercial market. Getting started and what you need to know to make this a profitable venture is spotlighted in this episode of Take 5 with Cleanfax. Tim Miller, president of BDA, lays out a few strategies for the industry to consider.

ISSA/Cleanfax Media Director Jeff Cross discusses with RIA President Katie Smith the state of the industry from the perspective of the RIA. Smith reports on the 2023 RIA International Restoration Convention & Industry Expo in Orlando, why RIA is thriving the past few years, the value of partnerships, and the future of the association.

With the tens of thousands of carpet cleaners at work every day, why would a consumer buy or rent their own machine and then clean their own carpet? Is it because hiring a company is too expensive? Or are there other reasons? This is the topic of this episode of Take 5 with Cleanfax, featuring Jim Pemberton, the president of Pembertons in McKeesport, PA.

As a business owner, you know what runs your company. You built it, after all. But there are moving parts of your company that you may not totally understand. One of those is how an internet search engine works, and how it either will drive traffic to your own website - or how it will drive traffic to your competitor. What's 'under the hood' really matters.

This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. 

In this episode of Take 5 With Cleanfax, Jim Pemberton shares a few stories of how the customer's love of their pets and how their pets react to certain cleaning related stimuli affect how a cleaning professional should approach the job. 

This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. He discusses the value of a cleaning and restoration website as part of an ongoing marketing program, whether or not you should use a free template available on the market today, and a select number of key strategies to grow your company.

Jim Pemberton is the president of Pembertons and is a recognized industry trainer and consultant. In this episode of Take 5 With Cleanfax, Pemberton brings up an interesting point about how the term "pet odor removal" might work against professional cleaners. He offers a unique view that may change how you approach this lucrative service.

John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has learned over the years that both solid fundamentals with proven tactics are strategies to get clients, jobs, and drive revenue. This is true for any type of service company, especially those offering on-location cleaning services. In this episode of Take 5 with Cleanfax, he shares thoughts that will help any business owner or marketing manager figure out how to unlock a company's potential in any marketplace.

The Restoration Industry Association (RIA) has released a position statement on how to respond when overzealous insurance adjusters attempt to dictate restoration prices. In this episode of Take 5 With Cleanfax, Ed Cross, an attorney who works closely with the RIA, explains what business owners need to know and how to respond to this specific challenge.

RIA Position Statements are an exclusive RIA member benefit. They can be incorporated into verbal and written communications as powerful tools to overcome common collections challenges restorers face.

John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, helping businesses to grow in this competitive marketplace. In this episode of Take 5 With Cleanfax, Clendenning explains where to focus marketing efforts and shares details that anyone involved in marketing cleaning or restoration services needs to know.