Take 5 With Cleanfax – an ISSA Podcast

Artificial intelligence is impacting how we do business, and especially with marketing. Websites need content, and SEO demands keywords partnered with quality messaging. AI is a way to do that. In this episode of Take 5 With Cleanfax, Frankie Fihn, who runs Get Flood Jobs, shares why it is crucial for business owners to embrace AI now and into the future.

John Clendenning is the CEO and founder of Carpet Cleaner Marketing Masters. He knows what it takes to effectively leverage social media platforms, and with the array of options available, it's smart business to be strategic in what you do. In this episode of Take 5 With Cleanfax, he discusses what small cleaning and restoration companies can do right now to create effective social media campaigns.

What happens when your technician is working in a home and just ... has to go? You know, to the restroom. Does he just "hold it" or ask to use the customer's restroom? This episode of Take 5 With Cleanfax digs into this important, always serious, dilemma.

Don't miss the article on third-party administrators by Nate Cisney, a partner with Restoration Made Simple Consulting.

In today's fast-paced digital landscape, an effective mobile website has become a cornerstone of success for cleaning and restoration companies. That is a simple fact. Ensuring that your website is optimized for mobile users is no longer optional—it is a strategic must. John Clendenning, the founder and CEO of Carpet Cleaner Marketing Masters, shares specific strategies you can use right now to get the most out of your mobile site, and get more clients, more jobs, and increase revenues.

Have you found that non-important activities sometimes get in the way of doing what you consider your essential business tasks?  Steve Toburen, the founder of Home Front Success, has called this issue an "insidious danger of displacement activities" and can sidetrack business owners from doing what they do best: Running their companies and driving profitability.  In this episode of Take 5 With Cleanfax, Toburen shares three strategies to ensure that displacement activities don't take over with you and your company.

Building a pretty website and hoping customers will stumble across it and do business with you isn't a strategy. In this episode of Take 5 with Cleanfax, learn what your website must have in order to get traffic from potential clients, and the content your site needs to convert those visits into real jobs.

Most restoration contractors focus on the residential segment when offering disaster restoration services. But there is an opportunity in the commercial market. Getting started and what you need to know to make this a profitable venture is spotlighted in this episode of Take 5 with Cleanfax. Tim Miller, president of BDA, lays out a few strategies for the industry to consider.

ISSA/Cleanfax Media Director Jeff Cross discusses with RIA President Katie Smith the state of the industry from the perspective of the RIA. Smith reports on the 2023 RIA International Restoration Convention & Industry Expo in Orlando, why RIA is thriving the past few years, the value of partnerships, and the future of the association.

With the tens of thousands of carpet cleaners at work every day, why would a consumer buy or rent their own machine and then clean their own carpet? Is it because hiring a company is too expensive? Or are there other reasons? This is the topic of this episode of Take 5 with Cleanfax, featuring Jim Pemberton, the president of Pembertons in McKeesport, PA.