Take 5 With Cleanfax – an ISSA Podcast

As a business owner, you know what runs your company. You built it, after all. But there are moving parts of your company that you may not totally understand. One of those is how an internet search engine works, and how it either will drive traffic to your own website - or how it will drive traffic to your competitor. What's 'under the hood' really matters.

This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. 

In this episode of Take 5 With Cleanfax, Jim Pemberton shares a few stories of how the customer's love of their pets and how their pets react to certain cleaning related stimuli affect how a cleaning professional should approach the job. 

This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. He discusses the value of a cleaning and restoration website as part of an ongoing marketing program, whether or not you should use a free template available on the market today, and a select number of key strategies to grow your company.

Jim Pemberton is the president of Pembertons and is a recognized industry trainer and consultant. In this episode of Take 5 With Cleanfax, Pemberton brings up an interesting point about how the term "pet odor removal" might work against professional cleaners. He offers a unique view that may change how you approach this lucrative service.

John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has learned over the years that both solid fundamentals with proven tactics are strategies to get clients, jobs, and drive revenue. This is true for any type of service company, especially those offering on-location cleaning services. In this episode of Take 5 with Cleanfax, he shares thoughts that will help any business owner or marketing manager figure out how to unlock a company's potential in any marketplace.

The Restoration Industry Association (RIA) has released a position statement on how to respond when overzealous insurance adjusters attempt to dictate restoration prices. In this episode of Take 5 With Cleanfax, Ed Cross, an attorney who works closely with the RIA, explains what business owners need to know and how to respond to this specific challenge.

RIA Position Statements are an exclusive RIA member benefit. They can be incorporated into verbal and written communications as powerful tools to overcome common collections challenges restorers face.

John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, helping businesses to grow in this competitive marketplace. In this episode of Take 5 With Cleanfax, Clendenning explains where to focus marketing efforts and shares details that anyone involved in marketing cleaning or restoration services needs to know.

Ashlee Hofberger is an expert when it comes to finding, onboarding, and retaining talent in the restoration industry. In this episode of Take 5 With Cleanfax, she shares strategies every company can use right now.

In this episode of Take 5 With Cleanfax, Princeton shares strategies on how to bridge the gap between restorers and the insurance industry, specifically with adjusters.

David R. Princeton, CPCU, AMIM, AIC, CSRP , is the Principal Consultant at Advocate Claim Service, LLC, and works with the Restoration Industry Association on strategic planning, including presenting at the RIA 2022 Fall Technical Conference. More information here.

Carey Vermeulen is the IICRC President and Chairman for 2022-2023. In this episode of Take 5 With Cleanfax, he discusses his own journey with IICRC, the impact he sees from the certification process, and offers a glimpse into the future of the organization.