Take 5 With Cleanfax – an ISSA Podcast

In this episode of Take 5 With Cleanfax, Sonny Ahuja with KiLLitOnLine.com shares tips and strategies for cleaning and restoration companies to really test their marketing campaigns and make sure they are optimized for success.

Whether you are testing your website, email campaigns, Google Ad campaigns, or others, a constant analysis of what works and what doesn't work is critical, especially as the cost of marketing continues to increase. To be competitive, A/B testing is a must.

Jon Isaacson is the host of the DYOJO Podcast and an avid supporter and volunteer with the Restoration Industry Association. In this episode of Take 5 With Cleanfax, he discusses the key differences between markup and margin in the restoration industry and how entrepreneurs can maximize revenues.

Marcie Richardson is the director of human resources and safety with Guarantee Restoration Services, and also serves on the board of directors with the Restoration Industry Association (RIA). 

In this segment of Take 5 With Cleanfax, Richardson spotlights  the key differences between training and development, and how a successful restoration company focuses on both and works to build a great team of employees.

John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has implemented internet strategies over the years and driven leads and revenue for his own company. Has internet marketing paid off for you? If not, this is a must-watch interview.

In this episode of Take 5 With Cleanfax, Clendenning outlines what a carpet cleaning or disaster restoration business owner needs to do to maximize a company's marketing efforts, and at times step out of comfort zones to engage in unfamiliar marketing strategies.

 In this episode of Take 5 with Cleanfax, an expert with the Restoration Industry Association (RIA) shares insights and strategies with challenges facing anyone engaged in estimating and pricing restoration services. Anthony Nelson is a member of the board of RIA and also serves on the AGA Pricing Feedback Committee, and understands the issues restoration contractors face with pricing. In this interview, he digs into how to use software to your advantage and especially how to provide pricing feedback to software estimating companies.

Sonny Ahuja is a website and SEO expert and concentrates his efforts on the cleaning and restoration industries, and is a frequent author for Cleanfax. In this episode of Take 5 with Cleanfax, Ahuja shares three easy tips to maximize the impact of your Google My Business listing.

In this episdoe of Take 5 with  Cleanfax, Jeremy Reets and Jeff Cross "Take 5" and discuss a stinky situation: Sewage cleanup. Reets is the owner and founder of Reets Drying Systems, and is a trainer and coach in the disaster restoration industry. In this segment of Take 5, he discusses several key points that anyone engaged in sewage cleanup must know and understand. From the types of loss to cleaning, disinfecting, and training, learn what just may keep you out of trouble.

Most, if not all, disaster restoration companies have experienced insurance claims being denied, which means payment for their work is delayed, if not in complete jeopardy. Sometimes a legal battle then ensues. And now a new twist may be developing. According to Kevin Jones, the owner of the I-40 Structural Drying Academy, and a consultant in the restoration industry, as corporate funds dry up the industry may see more denied claims. There are solutions that restoration companies can consider as they deal with insurance companies, claims, and the entire process of getting paid in a timely manner. Jones outlines several key strategies in this episode of Take 5 with Cleanfax.

In this edition of Take 5 with Cleanfax, Sonny Ahuja, a website and SEO expert, shares details on how much you should spend on your Google Ad campaigns and how to maximize the results. When you spend money on Google Ads, you want to get the best return for your investment. His strategies will help you with your ad campaigns moving forward. In addition, Ahuja offers free consultations to industry professionals who need help with their online marketing. You can reach him at [email protected]. Get more information at https://www.killitonline.com.

 The 2022 Ralph Bloss Humanitarian Award nomination process has begun. The award is sponsored by Cleanfax and presented at The Experience Convention & Trade Show in Las Vegas each year, though the winner does not have to be present to win.Complete information can be found here: https://cleanfax.com/news/ralph-bloss-humanitarian-award/