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Ralph Lauren – Brand History & Timeline
Ralph Lauren’s career began in 1967 with a small neckwear line and has since grown into a global fashion powerhouse, blending Hollywood glamour, American heritage, and timeless style.
1967 – The Birth of Polo
Ralph Lauren launches a neckwear line under the name Polo, working from a drawer in the Empire State Building. Inspired by Old Hollywood glamour, he creates wide ties from the highest-quality fabrics
Ralph Lauren.
1968 – First Full Men’s Collection
Debuts his first full men’s collection, including a white flannel suit and dress shirts in sport shirt fabrics. Ralph aimed for “more romance” and excitement
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1970 – Bloomingdale’s Boutique
Opens the first-ever boutique devoted to a single designer at Bloomingdale’s, with Ralph overseeing every detail, from wood paneling to fittings
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1971 – First Standalone Store
Opens the first standalone Polo by Ralph Lauren store on Beverly Hills Rodeo Drive. By decade’s end, stores appear in Houston, Atlanta, Dallas, Detroit, Chicago, Palm Beach, and Fort Lauderdale
Ralph Lauren.
1971 – Polo Pony Debuts
Introduces the iconic embroidered Polo Pony on women’s shirts, marking the debut of women’s designs inspired by men’s lines
Ralph Lauren.
1972 – The Polo Shirt
Launches the now-iconic polo shirt in vivid colors, becoming a symbol of American style. Ralph notes its aspirational and colorful appeal
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1972 – First Full Women’s Collection
Debuts a women’s line taking cues from menswear, delighting both critics and customers
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1974 – The Great Gatsby
Polo’s menswear appears in the film’s period costumes, with a custom pink suit for Robert Redford’s Jay Gatsby
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1976 – Coty Awards
Wins the Coty Award for womenswear and the Coty Hall of Fame Award for menswear, becoming the first designer to win in both categories in the same year
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1977 – Annie Hall
Diane Keaton’s Oscar-winning film look features several Ralph Lauren pieces, cementing the brand’s influence in Hollywood
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1978 – Polo for Men
Launches the Polo fragrance, with a signature green bottle inspired by a vintage flask, complementing masculine notes of pine, leather, and tobacco
Ralph Lauren® Australia.
1986 – Paris Flagship
Opens the first Paris store and a New York flagship in the Rhinelander Mansion on Madison Avenue
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2000 – RalphLauren.com
Launches the official e-commerce site, now RalphLauren.com
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2007 – Eyewear Partnership
Enters a 10-year eyewear agreement with Luxottica
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2008 – Olympic & Paralympic Outfitter
Becomes the official outfitter for the U.S. Olympic and Paralympic teams
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2014 – Polo Women’s Eyewear
Introduces a women’s range under the Polo brand, including eyewear
References: Co Pilot