Take It To The Max!

Take It To The Max!

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Take It To The Max! episodes

  • Taking It to the Max: Human Connection in Today’s Mortgage Market

    In this episode, CEO of MaxClass LaDonna Lockard sits down with mortgage strategist Jeana Lanktree to discuss the biggest shifts in today’s lending landscape, from non-QM opportunities to creative affordability solutions. Together they explore why authenticity, kindness, and trust are more essential than ever for building lasting client relationships in the mortgage industry.

    34 min
  • Jumping Into Marketing With Purpose

    Marketing strategist DeLaine Nick reveals how an unexpected leap—literally—propelled her into an industry she never planned to join. In this conversation, she discusses leadership lessons from her father, the power of LinkedIn connections, and her mission to spotlight women shaping the future. She also highlights her “Coffee Chats That Connect” series, a platform for authentic voices and community-driven storytelling

    36 min
  • From Appraisal to Advocacy: How Heidi Belney is Revitalizing the Mortgage Industry

    In this episode, CEO of MaxClass LaDonna Lockard, sits down with the dynamic and visionary Heidi Belney, a rising leader in the mortgage and fintech space whose journey into the industry was anything but conventional. From her accidental entry via an appraisal job to shaping impactful tech solutions and reinventing live events for the New Jersey MBA, Heidi shares a candid look at how she’s challenging the status quo.

    34 min
  • Bridging The Trust Gap In Homeownership

    Despite unprecedented access to information, many young Americans remain confused and unprepared for homeownership. Kristin Messerli, Executive Director of FirstHome IQ, highlights how financial education, early outreach, and community partnerships are essential to breaking generational cycles of financial exclusion on Take It To The Max with LaDonna Lockard. This candid interview reveals how tech, trust-building, and real-world resources can create lasting change.

    30 min
  • Reality Check for the 2025 Market

    In this episode, LaDonna Lockard and Steven Wynands dig into real estate market shifts, noting a surprising flattening of 2025 home sales despite early optimism. They explore a surge in new real estate licenses and discuss how AI is transforming recruitment and personality analysis in the industry. It’s an energizing blend of market insight, personal updates, and tactical advice for anyone navigating housing and hiring in a volatile year.

    24 min
  • From Ice To Influence: Matthew Blackmer’s Journey

    In this compelling episode of Take It To The Max, host LaDonna Lockard sits down with Matthew Blackmer, VP of Business Development at West Capital Lending, to explore his extraordinary journey from professional figure skating to leadership in the mortgage industry. Blackmer shares actionable strategies for growth, the value of human connection in business, and why representation and authenticity are essential—especially during Pride Month. His story is one of vision, heart, and high-impact execution.

    31 min
  • Advocacy and Heidi

    From late-night flights to last-minute panels, LaDonna Lockard dives into the NJ MBA Regional with wit, heart, and a fierce love for industry advocacy. She highlights game-changing sessions, a puppy booth with purpose, and women like Heidi Belnay who are shaking up the space. With a nod to LGBTQIA+ pride and a call to action for youth engagement, this episode blends heart, hustle, and high-impact voices.

    30 min
  • Maximizing Growth in a Changing Market

    In this engaging conversation, MaxClass’ CEO, LaDonna Lockard, and Customer Success and Ops Manager, Cerryia Lindberg, discuss how AI technologies are reshaping traditional business practices. They emphasize the importance of adapting and growing through continuous education. Learn how professionals can effectively navigate market shifts and thrive in an evolving landscape.

    30 min
  • Mastering Connections: Jordan Wilde’s Unique Mortgage Consulting Approach

    In this episode, host LaDonna Lockard chats with Jordan Wilde, CEO of JW Partner Solutions, to discuss his innovative approach to mortgage consulting. Wilde shares insights from his diverse career path, emphasizing the power of networking and technology-driven efficiency. Discover how he transforms complex industry challenges into thriving business opportunities.

    31 min
  • Rocket-Proofing the Mortgage Industry: Insights from Brandon Christensen

    LaDonna Lockard, CEO of MaxClass, chats with Brandon Christensen, Director of Education of MaxClass and an elite CE instructor, who returns with sharp, honest insights about today's mortgage market challenges and opportunities. From post-pandemic complacency to the rise of automation, he unpacks how loan officers can evolve, educate, and thrive in a rapidly shifting landscape.

    30 min

About Take It To The Max!

From the publisher's feed

Take It To The Max! with LaDonna Lockard, CEO of MaxClass, brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help…