Take It To The Max!

Brandon Treadway joins Take It To The Max host LaDonna Lockard to break down real strategies for building a strong personal brand online. From crafting effective video hooks to balancing professional and personal content, he shares insights on creating trust and lasting engagement. Whether you're new to social media or ready to level up, this conversation offers clear, actionable advice.

In this episode, Jake Belter and LaDonna Lockard discuss the power of advocacy within the mortgage industry, leveraging professional associations for industry betterment, and how loan officers are missing out if they are not properly utilizing real estate and mortgage data analytics in their businesses.

LaDonna Lockard talks with Lindsey Meyer about how showing up with purpose can lead to real relationships—and real results. Influence starts with intention, not a massive following.

LaDonna Lockard and Brandon Christensen break down the latest mergers, policy shifts, and foreclosure trends impacting loan officers. With uncertainty comes opportunity—discover how to navigate these changes and support borrowers effectively.

As spring heats up, so does loan volume, and tax season can make or break a deal. LaDonna Lockard and Jeana Lanktree discuss key pitfalls to avoid, from tax filing delays to ensuring refund funds are in hand before closing.

Chris Burks, Head of Growth at Zietro, Inc., shares insights with LaDonna Lockard on AI-driven advancements in mortgage tech and how loan officers can benefit. He also addresses industry hesitancy and the importance of adopting new technology.

With loan officer numbers down but home sales projected to rise, those who stay in the game could win big. Host LaDonna Lockard interviews Steven Wynands on industry shifts, securing agent relationships, and why “existing till ’26” could be the key to long-term success.

LaDonna Lockard, CEO of Maximum Acceleration, and Brian Vieaux, President and COO of FinLocker, discuss a powerful approach to lead generation that moves beyond traditional referrals. Learn how one loan officer leveraged webinars and technology to create long-term client relationships.

LaDonna Lockard sits down with Dylan Latour, founder of Inkpress Digital, to discuss the importance of personal branding in the mortgage industry. He explains why now is the perfect time to create a digital footprint and how content can set professionals apart.

LaDonna Lockard, CEO of Maximum Acceleration, sits down with Jeffrey Tesch, CEO of RCN Capital, to uncover how RCN Capital started during the 2010 housing crisis and grew into a leader in private lending. They discuss the shift from fix-and-flips to rental investments, the future of the mortgage industry, and why company culture makes all the difference.