Jordan Choo is the former Managing Partner at Kogneta, a digital marketing agency that helps local and franchise businesses scale through data-driven strategies. As an experienced digital marketing leader, he has over a decade of experience in advertising, analytics, and growth strategy. Jordan also hosts Agency Automators, a podcast about SEO automation.

In this episode…

Building and selling a business isn't always about maximizing the final number — it's often about timing, energy, and personal priorities. What happens when the cost of continuing outweighs the potential upside?

Jordan Choo, former Managing Partner at Kogneta, shares his experience selling a sub-$1M agency. With host Todd Taskey, Jordan explains how industry shifts like AI influenced his decision, what he learned from stepping away for nearly a year, and the importance of understanding your "why" before exiting a business.