Scale Up With Nick Bradley

Nick welcomes Todd Hartley, CEO of Wirebuzz, to discuss the art and science of winning in business through effective sales and marketing strategies.

Todd shares his insights on the importance of clarity, credibility, and collaboration in the sales process, emphasising how understanding the psychological needs of buyers can significantly enhance closing rates. He recounts his journey from a news reporter to a successful entrepreneur, highlighting the transformative power of video in sales. Todd also provides compelling case studies, showcasing how his training has led to remarkable revenue growth for Fortune 500 companies. 

 

KEY TAKEAWAYS

• Importance of Clarity: Buyers need clarity about their problems and the solutions offered. If they are confused, they are likely to disengage. Salespeople should simplify their messaging to ensure prospects can easily digest the information.
• Building Credibility: Establishing credibility is crucial in the sales process. Prospects need to know that the salesperson has experience and can deliver results. This can be achieved through testimonials, case studies, and demonstrating past successes.
• Collaboration in Decision-Making: A significant portion of decision-makers evaluate options when the salesperson is not present. It's essential to provide resources that the primary contact can share with other stakeholders to facilitate the decision-making process.
• Utilising Video for Engagement: Video can significantly enhance the sales process by making communication more personal and engaging. It allows salespeople to convey their message effectively and connect with prospects on a deeper level.
• Relying on winging it can hinder growth. Establishing standard operating procedures and a systematic approach to sales can lead to predictable revenue and improved closing rates, especially as businesses scale.

 

BEST MOMENTS

"Winning is easy once you understand the psychological needs of buyers and then you can just start to scale it up."

"I sometimes speak thinking everyone understands what I'm talking about. But half the time, they've got no idea what I'm talking about."

"If you want to win more deals, start teaching visually. The human brain processes visual information 90,000 times faster than it does with written information."

"Perfection's not the goal, connection is. Your prospects are not expecting a Spielberg production out of your videos."

 

GUEST RESOURCES

To receive free access to Todd Hartley's #1 bestselling marketing and sales book Accelerating YES, just go to toddhartley.com/scaleup

 

VALUABLE RESOURCES

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

 

Nick’s LinkedIn: https://highvalueexit.com/li

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick focuses on how entrepreneurs can build businesses that provide freedom and financial independence without necessarily selling them. Drawing from his extensive experience in Private Equity and mentoring, Nick outlines a framework designed to help business owners transition from being trapped in the day-to-day grind to achieving operational freedom, and discusses the importance of shifting mindsets, optimising for profit rather than just revenue, and understanding the value of a business built for potential sale. 

 

KEY TAKEAWAYS

• To achieve freedom and financial independence, business owners should shift their mindset from being an owner-operator to a real business owner. This involves working on the business rather than in it, allowing for greater strategic focus and less day-to-day involvement.
• Understanding how to create a business that is attractive to potential buyers is crucial, even if there are no immediate plans to sell. This includes knowing the value of the business, having a strong team, and being prepared for future transitions.
• As businesses grow, they often become more complex. Successful scaling requires the ability to manage this complexity while maintaining simplicity in operations. Implementing clear systems and processes is vital for effective management.
• Ultimately, the goal is to create a business that provides options for the future, whether that means selling the business or enjoying the freedom it offers. Having the ability to choose one's path is a key component of true entrepreneurial success.

 

BEST MOMENTS

"The more valuable that you are to your business, the less valuable your business is."

"If your business isn't giving you the freedom that you deserve, it is a fixable problem." 

"Every problem as you grow becomes a who problem, not a how problem."

 

VALUABLE RESOURCES

If you're interested in the mentoring that Nick talks about during this episode, message the word "MENTORING" to this email address: [email protected], or you can DM Nick on LinkedIn: linkedin.com/in/realnickbradley/

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick discusses the importance of systemising a business to achieve freedom and scalability with Lloyd Thompson, an expert in operations and management. They delve into the process of conducting an audit to identify areas for improvement, focusing on vision, values, and accountability.

Lloyd explains how they help founders delegate tasks effectively and establish operational smoothness through rhythms, dashboards, and feedback loops. The episode highlights the transition founders need to make from micromanaging to delegating effectively, emphasising the role of a Director of Operations in streamlining business operations. 

 

KEY TAKEAWAYS

• Focus on Vision, Values, and Accountability: Establishing a clear vision, values, and accountability within the business is crucial for effective operations.
• Task Audit for Time Management: Conducting a task audit can help identify where the founder is spending their time and delegate tasks effectively.
• Implement Rhythms, Dashboards, and Feedback Loops: Creating operational smoothness through rhythms, dashboards, and feedback loops can enhance business performance.
• Consider Revenue Ops for Sales and Marketing Alignment: Exploring Revenue Ops can optimise CRM usage and identify opportunities for sales and marketing alignment.
• Transition from Founder Involvement to Delegation: Helping founders transition from micromanaging to effective delegation is essential for business growth and scalability.

 

BEST MOMENTS

"I often call it the first exit that a founder needs to go through."

"I think it's important for people to know also where their strengths are."

"I find that most of the businesses that I work with are marketing agencies and e-commerce, and that's largely because they're really high visionary folks."

"There was an old saying when I used to work in the media industry many, many years ago. We used to say, don't let the creative run the agency."

 

VALUABLE RESOURCES

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

 

Nick’s LinkedIn: https://highvalueexit.com/li

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick welcomes business mastermind James Schramko to discuss his journey from working in the automotive industry to becoming a successful online entrepreneur. James shares his experiences transitioning from a high-pressure job to creating a thriving online business that provides him with the freedom and flexibility he desires. He emphasises the importance of personal effectiveness, building a small team, having a good offer, and choosing the right business model.

James also highlights the significance of focusing on customers, recurring subscriptions, and avoiding shortcuts in business. 

KEY TAKEAWAYS

• Focus on increasing personal effectiveness by doing the right things, not necessarily working long hours.
• Build a small team to alleviate the pressure of having to do every role in the business.
• Have a good offer or product to make life easier; focus on customers and genuinely care about them for repeat business.
• Insist on having a recurring subscription at a higher price point for leverage in the business model.
• Avoid shortcuts, bad clients, and dodgy offers that sound too good to be true.

 

BEST MOMENTS

"I went from zero to 300 grand a year in two and a half years"

"It's about having a good offer. Like almost everything's easy if you have a good offer. If you don't have a good offer or you don't have a good product, life's going to be difficult." 

"Focus on customers and actually care about them and then you'll find you get repeat, referral, lifetime relationship. I love having clients for 7, 8 years, 15 years."

 

GUEST RESOURCES

James Schramko - https://www.jamesschramko.com/

 

VALUABLE RESOURCES

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

 

Nick’s LinkedIn: https://highvalueexit.com/li

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick welcomes guest, Matt Chancey, to discuss the intricacies of tax planning for high-net-worth individuals, particularly focusing on strategies to minimise taxes during significant liquidity events such as selling a business.

Matt shares insights on how to strategically plan for such events, emphasising the importance of early preparation and collaboration with a team of expert advisors. They delve into the concept of tax alpha solutions, exploring how investing in real estate and other tax-efficient strategies can help individuals retain more of their wealth. 

 

 

KEY TAKEAWAYS

Planning for tax implications before selling a business is crucial to maximise wealth preservation.

Building a Dream Deal Team: Assembling a team of experts early on, including lawyers, CFOs, and tax advisors, is essential for a successful business sale.

Investing in real estate can provide tax benefits and wealth preservation opportunities for business owners.

Risk Management in Investments: Understanding the risks involved in real estate investments and implementing strategies to mitigate them is key to success.

Early Planning for Tax Strategies: Starting tax planning strategies early, such as investing in qualified small business stock, can lead to significant tax savings in the long run.

 

 

BEST MOMENTS

"The reasons that these things exist in the IRS code are based on really simple concepts based on economic growth and expansion. The government believes if you pay taxes, they take the money, and then they redistribute wealth based on whatever we do with our, you know, our budget." 

 

 

GUEST RESOURCES

Matt Chancey - https://www.mattchanceylive.com/home1615404071938

 

 

VALUABLE RESOURCES

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

 

 

Nick’s LinkedIn: https://highvalueexit.com/li

 

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick talks to Graham Stephen, the co-founder of BizVal, about the process of demystifying business valuations.

 

Graham shares his background in corporate finance and entrepreneurship, highlighting the importance of understanding the value drivers of a business. They discuss key factors in business valuations, such as owner independence, effective processes and systems, unit economics, and customer understanding.

 

The conversation also delves into the significance of realistic growth strategies and the impact of customer dynamics on business value. 

 

KEY TAKEAWAYS

• Business owners often struggle with the emotional aspect of selling their business, as it is tied to their identity and personal success.
• Having effective and scalable processes and systems in place is crucial for reducing owner dependence and ensuring the business can run smoothly without the founder's constant involvement.
• Understanding the unit economics of a business, including margins, cost scaling, and reinvestment adjustments, is essential for evaluating the cash profits a business can generate sustainably.
• A deep understanding of the customer base, market dynamics, and growth potential is vital for driving performance and achieving desired growth outcomes.
• Factors such as customer concentration, market size, and growth strategy play a significant role in determining the value and potential of a business for potential buyers.

 

BEST MOMENTS

"I think a lot of business owners battle to separate that. So when they start to think about exit planning, it is something that they have to confront."

 

"I think what's really important, more than the unit economics themselves, is actually the owner or management's understanding of what those unit economics are."

 

GUEST RESOURCES

BizVal - https://bizvalglobal.com/about-us/

 

VALUABLE RESOURCES

 

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

 

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

 

Work with Nick: https://highvalueexit.com 

 

Nick’s LinkedIn: linkedin.com/in/realnickbradley

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

 

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value businesses towards life-changing exits.

Support the show: https://highvalueexit.com/

Nick discusses the intricate world of mergers and acquisitions, focusing on sophisticated buyers like private equity firms. Nick emphasizes the importance of understanding the mindset of private equity partners when considering selling a company, especially for significant figures. He sheds light on the strategies and tactics employed by private equity firms, such as leveraging debt, maximizing returns, and the dynamics of partnerships post-acquisition

KEY TAKEAWAYS

• Understanding the world of private equity and sophisticated buyers is crucial for successful business exits.

• Private equity firms aim to buy businesses cheaply, scale them quickly, and generate high returns for investors.

• When considering selling to private equity, founders should thoroughly research and interview potential partners.

• Selling a majority stake to private equity can lead to significant financial gains, especially if the founder retains equity post-acquisition.

• Proper planning and education are essential for founders looking to sell their businesses to private equity or sophisticated buyers.

BEST MOMENTS

"Private equity has for years had a very bad rap... However, there are many, many private equity firms out there, literally thousands, and they all have different ways of operating." 

"When they go and buy a business, they don't just go and put their money into the acquisition. They put around 20%, maybe 30% of their money into the acquisition." 

"Remember, this is the biggest financial transaction of your life. Selling a company for eight to nine figures is a life-changing event, bar none." 

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Support the show: https://highvalueexit.com/

Nick is joined by Kurt Stein, an IT consultant and digital transformation expert, to talk about the impact of AI on entrepreneurship and business, particularly in a rapidly changing landscape. Kurt emphasises the importance of embracing AI as an enabler rather than a threat, highlighting the need for businesses to adapt and innovate quickly. They delve into various AI tools and platforms, such as Microsoft Copilot and Descript, that can enhance business operations and efficiency, and touch on the significance of effective prompting in utilising AI tools and the necessity for businesses to build an AI-first culture to stay competitive in the evolving market. 

KEY TAKEAWAYS

• It is crucial for businesses to embrace AI as an enabler of growth and innovation, rather than a threat.
• To excel in using AI tools effectively, continuous learning and practice are essential. Start small, experiment, and refine your prompts.
• Utilising tools like Microsoft Co-Pilot can significantly impact businesses by enabling AI capabilities within existing systems.
• Explore a variety of AI tools such as Descript, u.com, OpenAI, VEED.io, and WordTune to enhance productivity and efficiency in different business functions.
• Improving prompting skills is key to maximising the potential of AI tools. Practice, follow experts, and take relevant courses to enhance prompting abilities.

BEST MOMENTS

"If you want to go run a marathon, you don't just put on a pair of sneakers and just start running. You're going to hurt yourself. You're going to make a lot of mistakes. You're going to do everything wrong." 

"The prompting really is the key. You don't have to be a computer engineer or a computer scientist in order to do that. So let that fear go away. You can actually work with it. You can be very successful with it." 

"It's not AI that's going to kind of, you know, kill your business or kind of stop your employment. It's someone who knows how to use it better." 

"So the one thing that's kind of level things as well is Microsoft, is Google. Microsoft more so. Google stumbled in the beginning with some of the things they were doing."

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Support the show: https://highvalueexit.com/

Nick talks to Justin Donald, the founder of Lifestyle Investor, about the concept of lifestyle investing and the importance of understanding wealth creation, freedom, and impact for entrepreneurs and business owners. Justin shares his journey from being an entrepreneur to becoming a successful lifestyle investor, emphasising the need to diversify investments and create passive income streams. They discuss the ten commandments of lifestyle investing, focusing on principles such as reducing risk, creating cash flow, and finding income amplifiers. 

KEY TAKEAWAYS

• Establishing clear investment criteria is crucial for making informed investment decisions. This includes factors like passive income generation, risk reduction, and finding invisible deals.
• Prioritising investments that generate immediate cash flow can help de-risk deals and provide ongoing returns.
• Focusing on getting the principal investment back quickly allows for reinvestment and compounding of wealth over time.
• Seeking opportunities to enhance returns through preferred terms, equity kickers, or co-investment options can maximise the potential of an investment.
• Developing a mindset of attachment-detachment balance is essential in navigating the emotional aspects of investing and making rational decisions.

BEST MOMENTS

"I don't want to buy a job. I don't want to make the mistake of starting a business or buying a business thinking that, hey, I'm buying passive income."

"Most entrepreneurs are over allocated into one single business. So all their eggs are in that basket, should something happen."

"I think it's important just to draw a line onto this is that, you know, if you have a business, I often say there are multiple exits anyway, right?"

"Most people are clocking their wins when it's just paper money. So there's a markup. There's a, like, this isn't real money that, or, or you have your money tied up in, uh, you know, in the stock market."

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Support the show: https://highvalueexit.com/

Nick discusses the importance of leveraging time effectively to maximise output in business and personal life. Drawing inspiration from entrepreneur Naval Ravikant, Nick emphasises the concept of leverage in time management, focussing on the detrimental effects of being addicted to chaos and trading time for money, and highlighting the need to transition to trading money for more time to achieve entrepreneurial success.

KEY TAKEAWAYS

• Understand the power of leverage in business and prioritise it over just focusing on time.
• Avoid being addicted to chaos: Recognise and address any tendencies towards chaos that may be sabotaging decision-making and time management.
• Transition from trading time for money to trading money for time: Shift from being an employee in your own business to becoming an entrepreneur by investing money to create more time.
• Build a team strategically: Start by outsourcing administrative tasks, then focus on marketing and sales, followed by product delivery, and eventually move towards leadership roles.
• Aim for ultimate freedom: Work towards building a business that operates independently of you, allowing you to step into a leadership or board position and eventually achieve complete freedom from day-to-day operations.

BEST MOMENTS

"Time times leverage equals output."

"If your business depends on you, you don't own a business, you have a job, and it's the worst job in the world because you're working for a lunatic." 

"Most business owners, most leaders are focused more on time than leverage." 

"You have to understand, you have to study and master actually the power of leverage."

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Support the show: https://highvalueexit.com/