In this Takeout Tip, I share a line I picked up at the Pizza Power Forum that hit me hard: “Create conversations, not campaigns.” Most operators treat social media like a flyer, posting specials and coupons with no real connection. I explain why that approach doesn’t work and how you can shift your strategy.

I walk through:

• Why asking questions beats posting pictures
• How putting your team on camera builds loyalty
• Why responding quickly matters more than likes
• Easy ways to use polls and stories to spark engagement

If your social media feels more like a bulletin board than a conversation, this episode will show you how to flip the script and get your customers talking with you.

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