UXAUS2019 Day 2- Yoel Sumitro

Taking a half-done car, driving it at breakneck speed, and completing the assembly at the same time is the 134 design talents from Bukalapak product design team’s lived reality. Seems impossible! But the team has done just that: going from scrappy underdogs to thought leaders within the company in a matter of one year, all while continuing to output market-leading products despite significant obstacles like an education system in Indonesia that doesn’t yet have a sufficient focus on design. How was this accomplished? By leveraging design thinking and applying it to the problems we faced! Following the phases from empathising and identifying through to prototyping and testing, we created lasting structural solutions to key challenges such as designer burnout, encouraging critical feedback, closing the skills gap, optimising value-add activities, and ensuring employee growth and happiness. In this presentation we’ll walk you through our story, how we faced these challenges, the solutions we developed that have set us up for future success.