On this episode Brad Layland, CEO of the FOCUS Group, shares about the importance of incorporating vision into an effective Case Statement.

Brad Laylland, CEO of The FOCUS Group, Inc. shares the information you need in a step-by-step system if your thinking of a capital campaign.

Brad Layland, CEO of The FOCUS Group, Inc. covers the good, the bad and the ugly year end appeals that he received at the end of the year and how to use end of the year appeals most effectively.

Brad Layland, CEO of The FOCUS Group, Inc. helps you understand some of the deeper reasons why people give and how you can change their lives.

Brad Layland, CEO of The FOCUS Group, Inc. shares the two most important rules of fundraising. Follow these two principles and increase your effectiveness with relational, sustainable fundraising.

Brad Layland, CEO of the FOCUS Group, Inc. discusses the best to raise money and how to go about it.

Brad Layland discusses the downside of events and how to best use events to further your cause in ways that really work.

Brad Layland, CEO of The FOCUS Group, discusses how to use the principle of "A few do a lot and a lot do a little" to fundraise.

Brad Layland and Ame See review and update to modern times a list of ten 1891 principles of fundraising and provide the four key basics of a successful meeting.

Brad Layland and Ame See discuss how you go about raising funds through relationships.