Steve Smith joins us from his remote office in San Diego to talk about company culture. More importantly, we’re discussing how to change your company culture. We all have an idea, an intention of what we want our businesses to represent, but having the talent to manifest this intention as we grow our business is a completely different can of worms.
Steve learned early on that scaling a business around your best intentions relies heavily on the team of people you hire and the company culture you create.
Steve is the founder and CEO of G-commerce. G-commerce creates cloud-based supply chain solutions for some of the largest auto parts manufacturers and vendors in North America, and he is blessed with having the talent to run an organization of 10,000+ customers with only 50 people. Technology definitely makes it easy for his small team to work remotely, but fiber internet and Zoom calls don’t create company culture - people do.
We dive into how Steve defines company culture and what inspired him to create a culture around integrity, accountability, and innovation. “It’s the purpose that holds us together,” Steve explains, and he sees his purpose as one of service to others and to industry. He shares his strategies for empowering people and how he builds productive relationships between not only his staff but his customers as well.
Creating a company culture like Steve’s starts with your recruitment process. People are at the core of Steve’s business strategy, so hiring from the right talent pool is key. You have to reimagine what it means to work for someone and look for candidates that are working for more than just a paycheck.
To attract the right employees for your culture, you need to create a work environment that is energizing and inspiring. Steve has worked in many different parts of the country and dipped into a wide variety of talent pools. We discuss the changes we’ve seen over the past decade and steps to take to create a recruitment process that better speaks to your company’s culture and values.
The market is getting tighter, but it’s never too late to reinvigorate your organization with a fresh perspective on company culture. Listen now for the top two things you can do today to create a new company culture.
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