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Allyn & Tracey unpack the article, In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer ExperiencesForbes by Brian Solis, through the lens of Recruitment Marketing. What lessons can we take from the consumer marketing disruption occurring and apply it to recruitment marketing?
This week Allyn & Tracey explore how the changing ecosystem in midst of economic uncertainty, the COVID pandemic and increased geopolitical angst impact candidate's priorities and needs. Does the content and experience you were driving for candidates yesterday really resonate given what they are going through today? Using Maslow's Hierarchy of Needs is it time to reframe your recruitment marketing?
Allyn & Tracey are not afraid to tackle the conversations many of us are having quietly with our friends. We are all wondering these days about what companies really value versus what we say in all our HR propaganda.
The Talent Rebelcast officially has entered its 2nd year with a fresh sound and a renewed focus on providing TA with a place to discuss and think about the issues happening under the surface. In our 21st episode we ponder.. what if TA was a musical? Are we the plucky heroine or the misunderstood villain? Do we have singing forest creatures supporting us or minions helping us try to cause havoc for the world around us?
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